Fashion Retailer H&M's December-February Local-Currency Sales up 3%

H&M reported on Wednesday a 12% increase in December-February net sales. (Reuters)
H&M reported on Wednesday a 12% increase in December-February net sales. (Reuters)
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Fashion Retailer H&M's December-February Local-Currency Sales up 3%

H&M reported on Wednesday a 12% increase in December-February net sales. (Reuters)
H&M reported on Wednesday a 12% increase in December-February net sales. (Reuters)

H&M, the world's second-biggest fashion retailer, reported on Wednesday a 12% increase in December-February net sales while, measured in local currencies, sales were up 3%.

The Swedish group said net sales for the period, its fiscal first quarter, were up 12% from a year earlier to 54.9 billion crowns ($5.26 billion). Analysts polled by Refinitiv had on average forecast an 11% rise in net sales to 54.4 billion crowns.

It said in a statement that excluding Russia, Belarus and Ukraine the rise in net sales was 16%, and in local currencies, 7%. it did not comment furhter on the quarterly sales.

Budget player H&M last year saw profits tumble as it, seeking to retain its price-sensitive customers, did not fully pass on soaring raw material, freight and energy costs to its price tags.

The group, which is now in the midst of a programme to reduce staff and cut other costs, will publish its full quarterly report on March 31.



Uniqlo Operator Posts Higher Q1 Profit Despite Sluggish China Results

(FILES) This general view shows the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024 (Photo by Richard A. Brooks / AFP)
(FILES) This general view shows the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024 (Photo by Richard A. Brooks / AFP)
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Uniqlo Operator Posts Higher Q1 Profit Despite Sluggish China Results

(FILES) This general view shows the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024 (Photo by Richard A. Brooks / AFP)
(FILES) This general view shows the latest flagship store to open by Fast Retailing clothing brand Uniqlo, in the Shinjuku district of central Tokyo on November 14, 2024 (Photo by Richard A. Brooks / AFP)

The operator of the Uniqlo global clothing chain reported first quarter results on Thursday that trailed analyst forecasts as a sharp decline in profit in China overshadowed strong sales in its home market of Japan, Reuters reported.

Fast Retailing said operating profit rose 7.4% to 157.6 billion yen ($996.84 million) in the three months through November from a year earlier. That was slightly below a LSEG consensus forecast of 160 billion yen drawn from six analysts.

Fast Retailing maintained its full-year operating profit forecast of 530 billion yen, on course for a fourth year of record earnings.

Known for inexpensive, durable fleeces and cotton shirts, Fast Retailing has long been regarded as a bellwether for consumer spending in Japan and more recently China, where it has more than 900 Uniqlo stores on the mainland.

Domestic sales have gotten a boost from a surge in duty-free shopping amid a tourism boom in Japan fueled by a weak yen.
But sales growth has cooled in China, prompting the company to scale back store openings and adopt a scrap-and-build strategy to turn around underperforming locations with redesigned stores.

Improved profit margins and international brand awareness helped drive the previous year's record results. But the company remains vulnerable to change in weather and fashion tastes.

Japanese sales were boosted by cold weather in December that increased demand for thermals, but in China, unseasonably warm temperatures resulted in flat sales in October and November, the company said.

Results were also strong in North America and Europe where Fast Retailing is mounting an aggressive expansion strategy to fulfil its aim to become the world's No. 1 clothing brand. In the southern United States, it opened five Uniqlo stores in Texas in October alone.
In its home market, it has also become a pacesetter for wages in the service industry.

Keen to retain good workers, Fast Retailing said on Wednesday it will institute an aggressive increase in employee pay in Japan - one that follows on from a hike in 2023 that helped shake up the nation's long moribund wage outlook.

Wages for full-time headquarters and sales staff will rise by as much as 11% from March, while annual salaries for new employees will increase by about 10%, the company said.