‘Star Trek’, Swear Words and TV Characters’ Changing Mores

This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
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‘Star Trek’, Swear Words and TV Characters’ Changing Mores

This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)
This image released by Paramount+ shows Patrick Stewart as Picard, left, and Ed Speleers as Jack Crusher in the "No Win Scenario" episode of "Star Trek: Picard." (Trae Patton/Paramount+ via AP)

For nearly four decades, Jean-Luc Picard of “Star Trek” has largely been presented as genteel, erudite and — at times — quite buttoned up. Yes, he loses his temper. Yes, he was reckless as a callow cadet many years ago. Yes, he occasionally gets his hands dirty or falls apart.

But the Enterprise captain-turned-admiral stepped into a different place in last week’s episode of the streaming drama “Star Trek: Picard.” Now, he’s someone who — to the shock of some and the delight of others — has uttered a profanity that never would have come from his mouth in the 1990s: “Ten f—-ing grueling hours,” Patrick Stewart's character says at one point during an intense conversation in which he expects everyone will die shortly.

The whole thing was in keeping with the more complex, nuanced aesthetic of this decade’s “Star Trek” installments. And the online conversation that ensued illustrates the journey undertaken when a fictional character voyages from the strictures of network and syndicated television to high-end streaming TV, The Associated Press said.

“'Star Trek’ was G-rated when it first came out. 'The Next Generation’ was clean-cut and optimistic. What we’re seeing now with ‘Picard’ is a little bit more of the grit,” says Shilpa Davé, a media studies scholar at the University of Virginia and a longtime “Trek” fan.

Over the weekend, “Star Trek” Twitter reflected that tension.

“Totally out of character,” said one post, reflecting many others. Some complained that it cheapened the utopia that Gene Roddenberry envisioned, that humans wouldn’t be swearing like that four centuries from now, that someone as polished as Picard wouldn’t need such language.

“Part of Star Trek’s appeal is the articulate way characters speak. Resorting to gutter language feels like a step backward since Star Trek’s characters are meant to be better than this,” John Orquiola wrote for the website Screen Rant on Sunday.

The backlash to the backlash followed. Christopher Monfette, the Paramount+ show’s co-executive producer, wrote an extensive and persuasive thread about the moment and why he believed it worked.

“It’s easy to hear that elevated British tone escaping the mouth of a gentlemanly Shakespearean actor and assume some elevated intellectualism,” he said, while acknowledging: “Criticism of its use is fair even if it just strikes a personal nerve — or if you’ve equated 'Trek' with more broader, family-friendly storytelling. But regardless, cursing in the show is carefully debated & discussed in the room or on set. We don’t take it lightly.”

The showrunner for “ Star Trek: Picard ” this season, Terry Matalas, said the F-word from Picard wasn’t scripted but was a choice by Stewart in the moment. The result, Matalas said, was “so real.”

“Everything you do as artists, as writers and actors, even as editors, is authenticity. That’s the thing you want to feel,” he told Collider. “I was really torn because hearing that word come from your childhood hero, Captain Picard, it throws you. But wow, is it powerful.”

“Star Trek” has a long history of pushing boundaries, linguistic and otherwise.

“Let’s get the hell out of here,” Capt. James T. Kirk said on network TV in 1967, when that word was edgy. He’d just lost someone dear to him in the most trying of circumstances. Dr. McCoy, the ship’s irascible physician, would often say, “Dammit, Jim.” And in the larger realm, the original series delicately danced with NBC censors over everything from women’s costumes to racial, sexual and war references.

But the crossing of last week's linguistic frontier is an interesting case. It highlights the turbulence generated when a beloved character born during the “family-friendly” TV era evolves against the streaming landscape, where constraints are fewer and opportunities for unflinching authenticity greater.

"This isn't just a rethinking of a fictional world. This is the same actor and the same character in the same setting that we had before. And all these years, he has been speaking and behaving in a certain way," says Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.

Sometimes this transition unfolds erratically. Velma, a member of the Gen-X-era Saturday morning cartoon “Scooby Doo,” recently appeared in a more multicultural cartoon reboot on HBO Max that featured a high-school shower scene and overt sexual references. It has been roundly panned. Several years ago, when “Riverdale” premiered, the attempts to push Archie, Jughead, Betty and Veronica from the sunny world of comics into the darker realm of teen drama produced uneven, sometimes jarring results.

“Star Trek” is in a whole different universe, so to speak.

Roddenberry famously framed it as a utopian future where the main characters generally avoided conflict with each other, their society wasn't motivated by greed and humanity was seen as inexorably moving forward. Purists have criticized the recent years of what they call “new Trek” as a darker, more fragmented universe.

Nonsense, say many others: Both allegory and word usage evolve with the times. After all, it was only seven decades ago that Lucille Ball (and her character) was expecting a baby on “I Love Lucy” and the word “pregnant” couldn't be uttered on national television — except, oddly, in French.

And for years before and after that, Hollywood's production code prescribed the ways morality and amorality could be depicted in film, with strict regulation of everything from sexual innuendo to whether criminals were portrayed sympathetically to whether the good guys won. Hence the term “Hollywood ending," which remains with us today in many parts of life.

All of which raises the question: Could it also be the boundaries themselves that help create memorable film and television, rather than merely the breaking of them?

“Star Trek had a certain kind of sincerity — almost like 'the 23rd century will be a family-friendly kind of thing,'” Thompson says. “The question is, what happens when your characters outlive the media industry standards? How do you accommodate the fact that you’re no longer limited without completely betraying the world that you’ve created?”

In this case, Stewart has said he returned to the character because he was persuaded there were new stories to tell. Just as he had aged two decades since his last "Star Trek” appearance, so, too, had Picard — with all the evolution that went along with it.

The kind of evolution, perhaps, that might make a man facing his own end choose a word that still carries a lot of power — even in today's swearing, streaming world. When Jean-Luc Picard says that word, you can be absolutely sure he means it.



Disney’s ‘Zootopia 2’ Set to Join $1 Billion Box Office Club

This image released by Disney shows Nick Wilde, voiced by Jason Bateman, left, and Judy Hopps, voiced by Ginnifer Goodwin, in a scene from "Zootopia 2." (Disney via AP)
This image released by Disney shows Nick Wilde, voiced by Jason Bateman, left, and Judy Hopps, voiced by Ginnifer Goodwin, in a scene from "Zootopia 2." (Disney via AP)
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Disney’s ‘Zootopia 2’ Set to Join $1 Billion Box Office Club

This image released by Disney shows Nick Wilde, voiced by Jason Bateman, left, and Judy Hopps, voiced by Ginnifer Goodwin, in a scene from "Zootopia 2." (Disney via AP)
This image released by Disney shows Nick Wilde, voiced by Jason Bateman, left, and Judy Hopps, voiced by Ginnifer Goodwin, in a scene from "Zootopia 2." (Disney via AP)

Walt Disney Animation Studios' "Zootopia 2" is on track to surpass $1 billion at the global box office, the company said on Friday, as the sequel continues its strong run in international markets.

The film, which revisits the bustling animal metropolis of "Zootopia," features returning characters Judy Hopps, a rabbit police officer voiced by Ginnifer Goodwin, and her fox partner Nick Wilde, voiced by Jason Bateman.

The duo embarks on a new adventure that blends humor and social themes, echoing the formula that made the original a hit.

"Zootopia 2" opened strongly over the US Thanksgiving weekend, giving Hollywood a boost at the start of the critical holiday season.

The film's runaway success has been fueled by an extraordinary reception in China, where "Zootopia 2" dominated the box office during its opening weekend, accounting for roughly 95% of all ticket sales nationwide.

The original "Zootopia" also became China's most popular foreign animated film when it was released in 2016.

The performance offers welcome relief for theater operators hoping for packed cinemas through Christmas, traditionally the second-busiest moviegoing period of the year. Global box office receipts have yet to return to the pre-pandemic levels seen in 2019.


Disney to Invest $1 Billion in OpenAI, License Characters for Sora Video Tool

FILE PHOTO: The main gate of entertainment giant Walt Disney Co. is pictured in Burbank, California May 5, 2009. REUTERS/Fred Prouser
FILE PHOTO: The main gate of entertainment giant Walt Disney Co. is pictured in Burbank, California May 5, 2009. REUTERS/Fred Prouser
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Disney to Invest $1 Billion in OpenAI, License Characters for Sora Video Tool

FILE PHOTO: The main gate of entertainment giant Walt Disney Co. is pictured in Burbank, California May 5, 2009. REUTERS/Fred Prouser
FILE PHOTO: The main gate of entertainment giant Walt Disney Co. is pictured in Burbank, California May 5, 2009. REUTERS/Fred Prouser

Walt Disney is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video generator, a crucial deal that could reshape how Hollywood makes content.

The three-year partnership announced on Thursday is a pivotal step in Hollywood's embrace of generative artificial intelligence, side-stepping the industry's concerns over the impact of AI on creative jobs and intellectual property rights.

As part of the licensing deal, Sora and ChatGPT Images will start generating videos using licensed Disney characters such as Mickey Mouse, Cinderella and Mufasa, from early next year. The agreement excludes any talent likenesses or voices.

"Through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works," Disney CEO Bob Iger said.

OpenAI has been engaging with Disney and others in Hollywood for the past year in its search for partners, a person with knowledge of the discussions said.
The move marks a major shift in Disney's approach to AI - the company had decided to keep out its characters from the Sora app when OpenAI was in talks with companies regarding the tool's copyright policy.

Disney and Comcast's Universal had in June filed a copyright lawsuit against AI photo generation firm Midjourney for its use of the studios' best-known characters.

As part of the agreement with OpenAI, a selection of the videos by users will be made available for streaming on Disney+, allowing the streaming platform to capitalize on the growing appeal for short-form video content.

The media conglomerate will also receive warrants to purchase additional equity in the ChatGPT maker.

The companies will use OpenAI's models to build new products and customer experiences, including for Disney+ subscribers, while Disney will deploy ChatGPT for its employees, Reuters reported.

The partnership comes months after Hollywood's premier talent agency sharply criticized the same technology Disney is now embracing.

Creative Artists Agency, which represents thousands of actors, directors and music artists, said in October OpenAI was exposing artists to "significant risk" through Sora, questioning whether the AI company believed creative professionals "deserve to be compensated and credited for the work they create".


In Photos, the Details that Illuminated the 2025 Marrakech International Film Festival

An actress holds a Schiaparelli purse while posing for a photo on the red carpet during 22nd Marrakech Film Festival, in Morocco, Tuesday, Dec. 2, 2025. (AP Photo/Mosa’ab Elshamy)
An actress holds a Schiaparelli purse while posing for a photo on the red carpet during 22nd Marrakech Film Festival, in Morocco, Tuesday, Dec. 2, 2025. (AP Photo/Mosa’ab Elshamy)
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In Photos, the Details that Illuminated the 2025 Marrakech International Film Festival

An actress holds a Schiaparelli purse while posing for a photo on the red carpet during 22nd Marrakech Film Festival, in Morocco, Tuesday, Dec. 2, 2025. (AP Photo/Mosa’ab Elshamy)
An actress holds a Schiaparelli purse while posing for a photo on the red carpet during 22nd Marrakech Film Festival, in Morocco, Tuesday, Dec. 2, 2025. (AP Photo/Mosa’ab Elshamy)

The carpet outside the 2025 edition of the Marrakech International Film Festival was unfurled in its usual red, but the stars who walked across it shimmered in every color.

Actors and filmmakers drifted down its length in embroidered velvet robes and delicately cut black lace dresses, amid the sounds of camera shutters and microphones humming.

Some ensembles nodded explicitly to the region: hand-stitched caftans and robes with hems that followed the geometry of North African embroidery, The AP news reported.
Youssra, one of Egypt’s best-known actors, carried a black sequined, pearl-trimmed clutch emblazoned with her name across the front, recognizable to audiences all over the Middle East.

Palestinian filmmaker Annemarie Jacir poses for a photo on the red carpet during the 22nd Marrakech Film Festival, in Morocco, Saturday, Dec. 6, 2025. (AP Photo/Mosa’ab Elshamy)

Others went crisp and relied on an austere palette of black and white to make their statement. And woven through were quiet gestures of political intent. Clutches patterned like keffiyehs, pins worn close to the heart — small but unmistakable signals of solidarity with Palestinians at a festival on the edge of a region in conflict.

This year’s festival — whose guests included jury president Bong Joon Ho, Jafar Panahi and Anya Taylor-Joy — concluded Saturday.

An actress poses for a photo on the red carpet during the 22nd Marrakech Film Festival, in Morocco, Tuesday, Dec. 2, 2025. (AP Photo/Mosa'ab Elshamy)