Kerten Hospitality, the renowned global hospitality operating company, announced on Monday the launch of its brand-new initiative named "The Collective by Kerten Hospitality". This project aims to group together all of the Kerten Hospitality’s developments in Saudi Arabia under one umbrella.
The Collective represents a strategic move to cluster efforts and resources, leveraging a more robust overall brand presence to drive consumer trust and credibility while attracting the attention of potential investors.
The combined value of the projects within The Collective by Kerten Hospitality is projected to surpass 1.5 billion SAR in 2023, underscoring the remarkable investment and commitment towards developing a wide range of sustainable and distinctive tourism experiences in Saudi Arabia.
As the Kingdom aims to attract a growing number of tourists and investors, the accomplishments of The Collective will contribute significantly to the expansion of the tourism sector and further establish Saudi Arabia as a top destination featuring a thriving and eco-friendly tourism industry.
Aimed at expediting the activation of unique assets throughout the Kingdom, The Collective by Kerten Hospitality will provide individual investors with increased confidence to enter the burgeoning hospitality market.
In addition, The Collective is expected to stimulate short-term growth in lifestyle and sustainability projects and present unprecedented investment opportunities across the Kingdom while building synergies in line with the Ministry of Tourism’s development strategy, from Aseer to Yanbu and Jeddah to Riyadh, Hail and Jouf.
This cohesive platform will enhance visibility for each property and inspire travelers to explore the breadth of Kerten Hospitality's offerings within Saudi Arabia. This approach is also set to streamline the integration of new projects and foster collaboration among investors, ministries, and governmental bodies, sparking interest in further fund developments.
Marloes Knippenberg, the CEO of Kerten Hospitality, said: "The Collective by Kerten Hospitality is a testament to the progressive vision of the Saudi government and the Ministry of Tourism, as it allows us to drive forward such remarkable projects."
"Not only does it showcase the strength of Kerten Hospitality's diverse portfolio in Saudi Arabia, but it also presents a unique opportunity for investors, significantly enhancing the visibility of our projects while inspiring travelers and fostering a sense of community among our properties."
"As the hospitality landscape in Saudi Arabia continues to evolve, we believe that The Collective will drive growth, create synergies, and offer attractive investment prospects for forward-thinking investors seeking to capitalize on the dynamic potential of this thriving market. We are confident that this approach will position Kerten Hospitality and its partners at the forefront of Saudi Arabia's dynamic and increasingly competitive hospitality landscape."
The Collective aims to provide confidence for individual investors entering the industry, support the growth of more lifestyle projects in the Kingdom, and create a lasting impact on Saudi Arabia's hospitality landscape.
The Saudi Ministry of Tourism is actively fostering a supportive investment environment, particularly in the hospitality sector, to drive economic growth and enhance the nation's position as a premier global tourism destination.
Mahmoud Abdulhadi, Deputy Minister of Destination Enablement at the Ministry of Tourism said: "Our efforts to grow the tourism sector in the Kingdom have been strategically focused on promoting multiple cities and showcasing the diverse natural and cultural experiences they offer, while also emphasizing sustainability."
"We believe that by concentrating on lifestyle opportunities across various destinations, we can create a more vibrant and appealing tourism landscape that respects our environment and natural resources. This approach not only encourages visitors to explore different parts of Saudi Arabia but also fosters sustainable growth for the industry, ultimately benefiting local communities and businesses," he added.
"We remain committed to working closely with our partners, such as Kerten Hospitality, to bring innovative, exciting, and sustainable projects to fruition, further bolstering the Kingdom's position as a sought-after, responsible tourism destination."
Kerten Hospitality, a global hospitality company, specializes in creating, operating, and managing bespoke lifestyle projects across various sectors. With a commitment to innovation and sustainability, Kerten Hospitality's portfolio includes hotels, serviced apartments, serviced office spaces, and food and beverage projects. The company's mission is to create unique experiences that inspire travelers and redefine how people live, work, and explore the world.
