Hugo Boss Lifts 2025 Sales Target

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo

Asharq Al Awsat

06:56-15 June 2023 AD ـ 27 Thul-Qi’dah 1444 AH

Asharq Al Awsat

06:56-15 June 2023 AD ـ 27 Thul-Qi’dah 1444 AH

Hugo Boss Lifts 2025 Sales Target

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo

German fashion house Hugo Boss on Thursday said it expected its sales to grow more by 2025 than it had originally envisioned, citing strong demand across its markets.

The company forecast sales of 5 billion euros ($5.4 billion) by 2025, compared to the previous target of 4 billion euros, which it expects to meet already this year, Reuters said.

Hugo Boss, which has undergone a brand revamp under the leadership of former Tommy Hilfiger head Daniel Grieder, is investing on marketing to gain visibility as it seeks to boost sales and expand its market share.

It also targets an operating profit (EBIT) of 600 million euros by 2025, compared to its prior goal of around 480 million euros, and an EBIT margin of at least 12%, compared to a previous forecast of around 12%.

It said it would keep its marketing investments at a level of 7% to 8% of group sales until 2025.

Kenzo Finds Its Groove in a Playful, Nostalgic Turn at Paris Fashion Week

Models wear creations for the men's Kenzo Fall-Winter 2025-2026 collection, in Paris, Friday, Jan. 24, 2025. (AP)

10:25-27 January 2025 AD ـ 28 Rajab 1446 AH

Kenzo Finds Its Groove in a Playful, Nostalgic Turn at Paris Fashion Week

Models wear creations for the men's Kenzo Fall-Winter 2025-2026 collection, in Paris, Friday, Jan. 24, 2025. (AP)

Kenzo brought an electrifying jolt to Paris Fashion Week with a collection that blended nostalgia, cultural exchange and sharp tailoring under the leadership of Nigo.

With the graffiti artist Futura as a collaborator, the collection offered a fresh take on the brand’s signature aesthetic, fusing archival motifs with urban edge. The creative partnership channeled decades of shared influences, layering Kenzo’s heritage with the raw energy of 1990s street culture.

Bold patterns and thoughtful craftsmanship defined the runway. Futura’s iconic atom logo appeared reimagined with Kenzo’s florals on bombers, wide-leg pants, and tailored jackets.

Accessories, inspired by everyday objects like shopping bags and bouquet wraps, played with Japanese calligraphy and nostalgic cultural tags, adding tactile depth to the collection. These pieces reflected the era of cross-cultural exchange between Tokyo and New York, a key theme throughout the show.

The collection unveiled on Friday also showcased archival references with a contemporary twist. Train motifs, a nod to Kenzo’s late 1990s designs, appeared on suits and outerwear, while refined paisleys were integrated into modern workwear.

Weathered denim and six-button jackets brought a touch of sophistication to the nostalgic energy, blending vintage charm with precise tailoring. The collection’s footwear — chunky loafers and revisited Mary Janes — added playful contrast, grounding the designs in an approachable yet avant-garde aesthetic.

The atmosphere in the venue echoed the creative energy on display, with notable guests from fashion and music worlds contributing to the buzz.

Hugo Boss Lifts 2025 Sales Target

Hugo Boss Lifts 2025 Sales Target

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Kenzo Finds Its Groove in a Playful, Nostalgic Turn at Paris Fashion Week

Kenzo Finds Its Groove in a Playful, Nostalgic Turn at Paris Fashion Week

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