Saudi General Entertainment Authority (GEA) Chairman of the board of directors Advisor Turki bin Abdulmohsen Al Al-Sheikh announced that the fifth annual Riyadh Season has received a record-breaking 20 million visitors, marking an unprecedented milestone since the event’s inception in 2019, reported the Saudi Press Agency on Tuesday.
Riyadh Season has solidified its reputation as a global entertainment hub, drawing visitors from across the Kingdom and beyond. Popular destinations such as Boulevard World, Boulevard City, and Boulevard Runway have seen particularly high foot traffic, offering a diverse range of artistic performances, international games, fine-dining experiences, and immersive cultural exhibits.
The mild winter weather and public holidays have further fueled attendance, with adventure seekers flocking to the Dunes of Arabia for camping and outdoor activities. Meanwhile, the "Christian Dior: Designer of Dreams" exhibition at the Saudi National Museum has captivated fashion and art enthusiasts. The Groves has also emerged as a prime attraction, featuring international cuisine, live music, and a unique ambiance.
Additionally, major sporting events—including boxing matches, martial arts competitions, and padel tournaments—have drawn significant crowds, alongside concerts featuring renowned artists from around the world.
Surpassing 20 million visitors, Riyadh Season continues to cement its status as one of the world’s largest and most dynamic entertainment events, reinforcing Riyadh’s position as a premier global entertainment destination.