Chip Giant AMD Says AI to Be ‘Mega-Trend’ for Computing World

 AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
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Chip Giant AMD Says AI to Be ‘Mega-Trend’ for Computing World

 AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)
AMD Chief Executive Lisa Su makes a speech at National Yang Ming Chiao Tung University in Hsinchu, Taiwan July 20, 2023. (Reuters)

AI will be the "defining mega-trend" for the global computing industry, the head of chip giant AMD said Thursday in Taiwan, where the majority of the world's semiconductors powering the technology is produced.

California-based Advanced Micro Devices (AMD) is one of the world's largest chip suppliers -- rivalling giants Intel and Nvidia -- and their processors are used in everything from gaming consoles and laptops to massive servers.

In the past year, tech companies have shifted resources to developing chips that have the processing power for generative AI -- which churns out complex content in seconds -- after seeing the popularity of products such as ChatGPT.

"The innovation opportunities ahead of us are truly enormous and the computing industry is changing very fast," said AMD's CEO Lisa Su, in Taiwan to receive an honorary doctorate from a university in the city of Hsinchu.

"AI is really the defining mega-trend for the next 10 years," she said, adding that generative AI has reshaped how industry players think about tech's possibilities.

"Every product, every service, every business in the world will be impacted by AI, and the technology is actually evolving faster than anything than I've ever seen before," Su said in her speech to the university.

As a chip design foundry, AMD outsources the production of their microchip designs to Taiwan Semiconductor Manufacturing Company (TSMC), which is headquartered in Hsinchu.

The Taiwanese chipmaking giant controls half the world's output of the silicon wafers, which are used to power everything from drip coffee machines to cars and missiles.

Unlike the AMD chief, TSMC's chairman Mark Liu cautioned investors on pinning their expectations of a boom in chips due to generative AI.

"The short-term frenzy about AI demand definitely cannot be extrapolated for the long term," Liu told shareholders in a conference call Thursday -- held around the same time as the university ceremony Su attended.

"Neither can we predict for the near future, meaning next year, how the sudden demand will continue or flatten out."

TSMC reported a 23 percent drop in its second quarter net income to about $5.85 billion.

"Our second quarter business was impacted by the overall global economic conditions, which dampened the end market demand, and led to customers' ongoing inventory adjustment," said Wendell Huang, TSMC's VP and chief financial officer.

The company also announced that its long-awaited Arizona plant -- the first in the United States -- has met delays, due to "an insufficient amount of skilled workers", and the start of production will be pushed to 2025, Liu said.



China Smartphone Sales Drop 13% During 618 Festival as Memory Costs Limit Discounts

A visitor checks a mobile phone near the Huawei logo during the Mobile World Congress in Shanghai, China June 28, 2023. (Reuters)
A visitor checks a mobile phone near the Huawei logo during the Mobile World Congress in Shanghai, China June 28, 2023. (Reuters)
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China Smartphone Sales Drop 13% During 618 Festival as Memory Costs Limit Discounts

A visitor checks a mobile phone near the Huawei logo during the Mobile World Congress in Shanghai, China June 28, 2023. (Reuters)
A visitor checks a mobile phone near the Huawei logo during the Mobile World Congress in Shanghai, China June 28, 2023. (Reuters)

Smartphone sales in China fell 13% year-on-year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research.

Sales declined from May 26 to June 21, with all major Chinese brands except Huawei posting double-digit drops as fewer promotions compared to last year weighed on demand. Honor sales dropped 33%, while Xiaomi's fell 24%.

Higher memory prices amid a rapid ‌build-out of ‌AI infrastructure have pushed up handset costs this year, leaving brands ‌with ⁠less room to ⁠offer steep discounts during the 618 festival, seen as a barometer for the country's booming e-commerce sector.

"Some older and newer models from Chinese smartphone brands were priced higher than comparable models a year earlier, while discounts during this year's 618 festival were generally less aggressive, both in terms of the size of price cuts and the range of products covered," said Ivan Lam, senior analyst at Counterpoint Research.

"Apple's prices ⁠were broadly unchanged, but its discounts were also smaller."

Huawei Technologies ‌led the market with a 21% share, ‌and was the only major brand to record year-on-year growth during the 618 period, with ‌sales rising 19%.

Its Enjoy 90 Pro Max was its best-selling model. ‌The Mate 80 also performed well, supported by promotions.

Apple's sales fell 9% from a year earlier, although the US tech giant climbed to the No. 2 spot after rolling out incentives about a month ahead of June 18.

The discounts offered savings of up ‌to 2,000 yuan ($295) on the iPhone 17 Pro series through a mix of official price cuts, platform subsidies and trade-in ⁠deals.

Still, Apple's sales ⁠remained lower than a year earlier, partly because promotions for the iPhone 16 series were more aggressive during the same period last year.

The 618 festival, which began as a one-day event marking JD.com's founding on June 18, 1998, has since grown into a month-long sales campaign, with major e-commerce platforms competing for consumer spending.

In recent years, however, China's biggest shopping festivals have struggled to generate their former buzz, as extended discount periods and weak consumer sentiment have curbed appetite for non-essential spending, even at reduced prices.

Counterpoint said the 618 festival helped smartphone sales recover in June from the previous month. But it added that the market was likely to enter a seasonal slowdown afterward and post a double-digit decline in shipments for the year.


Microsoft Announces 4,800 Job Cuts as it Revamps Xbox

FILED - 30 January 2026, Bavaria, Munich: FILE PHOTO - The Microsoft logo can be seen on the Microsoft Germany headquarters building in Munich. Photo: Sven Hoppe/dpa
FILED - 30 January 2026, Bavaria, Munich: FILE PHOTO - The Microsoft logo can be seen on the Microsoft Germany headquarters building in Munich. Photo: Sven Hoppe/dpa
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Microsoft Announces 4,800 Job Cuts as it Revamps Xbox

FILED - 30 January 2026, Bavaria, Munich: FILE PHOTO - The Microsoft logo can be seen on the Microsoft Germany headquarters building in Munich. Photo: Sven Hoppe/dpa
FILED - 30 January 2026, Bavaria, Munich: FILE PHOTO - The Microsoft logo can be seen on the Microsoft Germany headquarters building in Munich. Photo: Sven Hoppe/dpa

Microsoft said Monday it was eliminating about 4,800 jobs -- roughly two percent of its global workforce -- in a sweeping restructuring concentrated in its Xbox gaming divisions, AFP reported.

The cuts include the deepest overhaul in Xbox's history, with approximately 3,200 gaming jobs to be shed over the coming fiscal year, four game studios being spun off or sold, and a fifth entering a review process that could lead to closure, the company said.


UN Chief Warns AI is Developing Faster than Rules Can Keep Up

United Nations Secretary-General Antonio Guterres delivers a statement during a media conference at the EU summit in Brussels, March 19, 2026. (AP)
United Nations Secretary-General Antonio Guterres delivers a statement during a media conference at the EU summit in Brussels, March 19, 2026. (AP)
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UN Chief Warns AI is Developing Faster than Rules Can Keep Up

United Nations Secretary-General Antonio Guterres delivers a statement during a media conference at the EU summit in Brussels, March 19, 2026. (AP)
United Nations Secretary-General Antonio Guterres delivers a statement during a media conference at the EU summit in Brussels, March 19, 2026. (AP)

The United Nations secretary general on Monday warned that AI is developing faster than anyone can keep up, ‌urging the ‌need for ‌globally ⁠harmonized rules to reduce ⁠potential risks - especially to children, Reuters said.

"A technology that can reshape ⁠economies, transform the world ‌of ‌work, sway ‌elections and tilt ‌the balance of security is being deployed faster than ‌anyone – including the people building it – ⁠can ⁠keep up," Antonio Guterres told delegates at the first-ever government-level global dialogue on AI in Geneva.