Adidas Swamped with $565 Mln in Orders for Unsold Yeezy Shoes 

The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
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Adidas Swamped with $565 Mln in Orders for Unsold Yeezy Shoes 

The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)
The company logo of Germany's sports equipment maker Adidas is seen at a climbing tower at the Adidas area in Herzogenaurach, southern Germany, on July 3, 2023. (AFP)

Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times reported on Monday.

Strong demand for the first batch of online sales would potentially save the German sportswear company from having to take a big writedown on its remaining stock, the newspaper said.

Adidas stopped selling Yeezy shoes from its defunct partnership with Ye in October after the rapper formerly known as Kanye West made a series of antisemitic comments.

Losing the highly profitable line hit first quarter sales at the company by around $440 million.

However, robust demand for the unsold sneakers has quelled fears at Adidas' headquarters that Ye's outbursts and a drop in marketing in the recent past would have made the Yeezy brand too toxic, FT said, citing sources.

Adidas declined to comment saying it was in a "quiet period" ahead of its quarterly results due Aug. 3.

The company had said in May it would donate some of the proceeds from the sales to organizations fighting antisemitism and racism.

Discussions over how much will be donated to individual charities are ongoing, the FT reported, adding that the company has chosen five charities in the US and China as a first step.

"Making donations of more than 8.5 million euros across the five charities has been discussed but no decision has been made," FT said, citing people familiar with the matter.

The final amount donated from the sales will be much larger as the company is willing to pay a significant share of the profits from the Yeezy inventory, the report said.

Adidas had forecast a loss this year before announcing its intentions to sell leftover Yeezy stocks.



UK's Next Edges Up Profit Outlook after Christmas Sales Beat Expectations

FILE PHOTO: Shoppers walk past a NEXT retail store on Oxford Street in London, Britain, December 28, 2025. REUTERS/Isabel Infante/File Photo
FILE PHOTO: Shoppers walk past a NEXT retail store on Oxford Street in London, Britain, December 28, 2025. REUTERS/Isabel Infante/File Photo
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UK's Next Edges Up Profit Outlook after Christmas Sales Beat Expectations

FILE PHOTO: Shoppers walk past a NEXT retail store on Oxford Street in London, Britain, December 28, 2025. REUTERS/Isabel Infante/File Photo
FILE PHOTO: Shoppers walk past a NEXT retail store on Oxford Street in London, Britain, December 28, 2025. REUTERS/Isabel Infante/File Photo

British fashion retailer Next on Tuesday reported a better-than-expected 10.6% increase in full-price sales for the nine weeks to December 27 and edged up its annual profit guidance for the fifth time over the last year.

Subdued UK ⁠consumer confidence ahead of Christmas coupled with unseasonably mild weather had left analysts cautious about clothing retailers' festive trading prospects.

However, Next reported a 5.9% increase in UK ⁠sales year-on-year, with international sales up 38.3%.

According to Reuters, the group said it now expected to report a pretax profit of 1.15 billion pounds ($1.56 billion) for its year to January 2026, up from previous guidance of 1.135 billion pounds and the 1.011 billion pounds it made in ⁠2024/25 when it breached the 1 billion pounds mark for the first time.

Next forecast a further 4.5% increase in profit to 1.202 billion pounds for its 2026/27 year, on full-price sales up 4.5%.

Shares in Next have risen 43% over the last year.


Saudi Fashion Commission Issues Research Paper on 'Fashion Week Economics'

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission Issues Research Paper on 'Fashion Week Economics'

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Saudi Fashion Commission has issued its research paper for the fourth quarter of 2025, titled Fashion Week Economics, as part of its continued commitment to providing leading sector insights through the Fashion Futures platform.

The paper presents an in-depth analysis of Riyadh Fashion Week's contribution to local economic growth and explores the role of global fashion weeks in the global economy.

It highlights how Riyadh Fashion Week reflects the Kingdom's cultural and creative development, marking the beginning of a new era for Saudi creative industries, one driven by cultural confidence and economic ambition, through a dynamic integration of creativity, commerce, and culture aligned with the vision of a thriving creative economy.

The research also examines themes including the economic and cultural value of fashion weeks worldwide, the role of fashion-week events as global economic drivers, and case studies of various brands showcased at Riyadh Fashion Week 2025.

Through publishing this paper, the Fashion Commission continues to provide essential economic data and sector insights into the rapidly evolving fashion industry.

Riyadh Fashion Week targets designers, brands, creative talent, buyers, retailers, sponsors, and partners, serving as a central platform for opportunities across the market. Its rapid expansion across three editions, featuring more than 100 participating brands and attracting approximately 27,000 visitors, has delivered significant value in terms of media presence, relationship building, and business growth for participants.

The participation of major global fashion houses such as Vivienne Westwood and Stella McCartney in the third edition further reflects Riyadh’s growing influence in international luxury circles and its increasing global standing.


Fashion Commission Launches 1st Executive Master’s Program in Riyadh

Fashion Commission Launches 1st Executive Master’s Program in Riyadh
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Fashion Commission Launches 1st Executive Master’s Program in Riyadh

Fashion Commission Launches 1st Executive Master’s Program in Riyadh

The Fashion Commission announced the launch of the first Executive Master’s program to be delivered in Riyadh, developed in collaboration with the world-renowned Institut Français de la Mode (IFM).

The new program marks a significant leap in advancing fashion education and executive training within the Kingdom, according to SPA.

The Executive Master’s in Strategic Management of Fashion & Luxury represents a new milestone in fashion education, taking place in Riyadh for the first time. It is a 15-month hybrid executive master’s degree track designed for high-potential professionals seeking advanced executive training while continuing their careers. Delivered through a blend of in-person modules in Riyadh and Paris, alongside supervised online learning, the program equips participants with strategic, managerial, and analytical expertise tailored to the rapidly evolving fashion and luxury sector.

Designed with market needs in mind, the executive master’s curriculum covers creation and design, brand strategies, sustainability, new consumer behaviors, retail innovation, fashion media, collection management, and future industry perspectives. Participants will also complete a thesis that contributes new knowledge to the regional and global fashion landscape.

The program is taught by IFM’s internationally recognized faculty, experts in fashion history, sustainability, consumer behavior, design, and luxury management, alongside industry leaders from major global houses, fashion federations, media groups, and innovation-driven organizations.

This landmark program builds on the Fashion Commission’s ongoing partnership with IFM since June 2022. Within the first year, the collaboration introduced high-level educational initiatives, including the Advanced Management Program for Luxury Fashion and the Executive Master’s in Luxury Fashion, designed to elevate local talent and strengthen the Kingdom’s creative workforce.

These programs have contributed to developing the skills and knowledge required to support a world-class fashion ecosystem.

The launch of the Executive Master’s marks a pivotal step in establishing Riyadh as an education hub for the fashion and luxury sectors. By bringing a master’s qualification of this caliber directly to the Kingdom, the Fashion Commission reinforces its commitment to enabling professional growth, supporting innovation, and creating globally competitive talent pipelines.