Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
TT

Scent of Luxury: India’s Jasmine Infuses Global Perfume

In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)
In this picture taken on June 27, 2023, a farmer harvests jasmine flowers in a farmland on the outskirts of Madurai. (AFP)

Heady scents fill the air as skilled pickers in India pluck white jasmine before the still fresh buds are rushed for processing into a valuable ingredient for global perfumes.

Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open.

"We know which one to pick," said Malarkodi, who gave only one name, as she snapped her fingers carefully to pluck the buds, tucking into her hair a few flowers that had already bloomed.

"There is no use of these... but I like the smell," she said.

Jasmine's fragrant flowers have been used for millennia in India and the scent is a key part of world-famous perfumes.

In the ancient city of Madurai in southern India, jasmine is omnipresent -- attracting buyers from some of the world's most recognizable perfumes, including J'adore by Dior and Mon Guerlain by Guerlain.

"It is one of the most expensive oils in the world," said Raja Palaniswamy, a director of Jasmine Concrete, which squeezes vast quantities of jasmine to create a few precious drops of delicious-smelling essence.

The women picking the buds earn around $1.50 a day per day for about four to five kilograms -- with each kilogram made up of around 4,000 buds.

Once picked, the jasmine is rushed to market, selling for anything between 200 and 2,000 rupees ($2.40-$24) a kilogram on special days.

The jasmine of Madurai, an Asian variety with the scientific name Jasminum sambac, was given a "geographical indication" tag from the World Intellectual Property Organization in 2013, which noted its "deep fragrance".

"It is lush, it is rich, it is vibrant," said Thierry Wasser, perfumer and "nose" at French beauty house Guerlain, speaking to AFP while visiting the jasmine operators.

The jasmine in Madurai has a "smoothness... and something floral which is immutable," Wasser added. Wasser sources the jasmine oil he uses from Palaniswamy's company.

As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush.

'Real fragrance'

The process to extract the oil requires long hours of labor.

The women who pluck the jasmine -- be it for their deity, weddings, funerals or expensive perfumes -- have no time to romance its appeal.

In a jasmine field on the outskirts of the ancient city, women tenderly move the branches of the bush, looking for the perfect bud.

The processing factory runs around the clock in harvest season, with workers raking out fresh-picked flowers and waiting for the oblong-shaped buds to bloom.

"The minute it starts blooming, it starts emitting its fragrance," Palaniswamy said.

Late in the night, as the jasmine's sweet scent fills the air, workers collect the blooms and load them into extractors.

The freshly picked jasmine is immersed in a solvent to absorb the fragrance molecules to give a waxy extract called concrete.

The concrete is further processed with alcohol to remove the waxes carefully, which then results in a potent absolute. This absolute becomes the ingredient in perfumes.

Around 700 kilograms of fresh jasmine is reduced to just one kilogram of oil, selling for around $4,200, Palaniswamy said.

But Amsavalli Karuppuswamy, who runs a stall outside the flower market where she threads flowers into garlands, said the fresh jasmine will always outweigh any oil.

"I will continue to do this job till I die... women like jasmine, so that is why we are doing this," she said.

"The scents are not worth as much as the original jasmine flowers -- nothing can match the real fragrance of the jasmine."



Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture
TT

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

The Saudi Ministry of Culture and the UK Department for Culture, Media and Sport have announced the year 2029 as the official Saudi-UK Year of Culture, reported the Saudi Press Agency on Wednesday. The announcement follows an official visit by Britain’s Prince William to Saudi Arabia this week.

For nearly a century, formal relations between Saudi Arabia and the UK and Northern Ireland have evolved into a multifaceted international relationship that has expanded across culture, education, and innovation, reflecting shared values and a mutual commitment to long-term cooperation.

In recent years, cultural exchange has emerged as a cornerstone of Saudi-British relations, driven by joint initiatives in heritage conservation, visual and culinary arts, architecture, and higher education.

This ongoing expansion of cultural exchange lays the foundation for the Saudi-UK Year of Culture 2029, a year-long program celebrating creative dialogue and the shared heritage of Saudi Arabia and the UK, while deepening cultural ties for generations to come. It will also be a great opportunity for young people in both countries to connect in new ways.

Supported by Saudi Vision 2030 and the United Kingdom’s continued promotion of cultural innovation and creativity, the Saudi-UK Year of Culture 2029 will be an important milestone for both countries.


Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
TT

Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)

Britain’s Prince William visited a number of historic, natural, and cultural sites in Saudi Arabia’s AlUla, accompanied by Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Bader bin Abdullah bin Farhan, reported the Saudi Press Agency on Wednesday.

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development, in line with the objectives of Saudi Vision 2030.

During his tour, Prince William reviewed a number of environmental initiatives at Sharaan Nature Reserve, including ecosystem restoration and biodiversity conservation efforts. He was briefed on programs to rehabilitate natural habitats, restore ecological balance, and reintroduce species such as the Arabian oryx and mountain ibex, contributing to long-term goals for the recovery of the Arabian leopard in its natural environment.

He received an overview of the history of AlUla Old Town and the Incense Road, and the role of culture and arts as a bridge for cultural exchange between the two countries. The visit included viewing artworks at AlUla Arts Festival 2026.

Prince William met with Saudi youths participating in joint cultural programs and initiatives between the two countries. The visit also featured a tour of AlUla Oasis Cultural District.

The visit highlighted the strategic importance of the partnership between the Royal Commission for AlUla and British cultural institutions within an organized framework of cooperation encompassing cultural, educational, and environmental entities, supporting balanced and sustainable development in AlUla and reinforcing its status as a global destination for heritage, culture, and nature.


Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
TT

Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA

The Saudi Ministry of Culture organized a specialized workshop to review and develop the third edition of the Cultural Heritage Documentation and Digital Archiving Guide in the Kingdom.

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners, as part of the center’s efforts to standardize methodologies for documenting and archiving cultural heritage and to enhance institutional practices for managing national cultural memory.

The workshop forms part of the Ministry of Culture’s ongoing efforts to establish national standard frameworks for the management and digital documentation of cultural heritage, strengthen integration among entities, and equip practitioners with the necessary tools and methodologies.

These efforts reinforce the role of the Saudi cultural memory center in preserving the Kingdom’s cultural memory and support the objectives of the National Culture Strategy under Saudi Vision 2030.