Sports Boulevard acts as a strategic partnership in the Cityscape 2023 Global exhibition, which takes place at the Riyadh Front Exhibition and Convention Center from September 10 to 13 under the theme "The Future of Living.”
The exhibition is expected to tackle the future of the real estate sector, across the globe, and ways to strengthen companies emerging to develop the sector locally. It will also discuss ways of boosting innovation and creativity in design and architecture.
The Sports Boulevard pavilion will show visitors at the exhibition the Sports Boulevard project in virtual reality, and introduce the cycling bridge through a simulated design in the exhibition halls, as well as a 3D model of the project.
The Sports Boulevard team will make presentations about the characteristics and objectives of the project, investment opportunities, and the features of the Sports Boulevard Design Code.
Sports Boulevard CEO Jayne McGivern will participate in the main panel discussion at the exhibition, titled “Building Tomorrow - Investments and Projects Shaping the Kingdom’s Future as a Global Destination”. She is slated to talk about the important role of the Sports Track Project and its developments, which will create a qualitative shift in Riyadh as a city, in response to the objectives of the Kingdom’s vision 2030, as it will connect the western and eastern parts of the city to become an innovative hub for a healthy and lifestyle where sport is practiced.
“We are proud to be among the projects that contribute to the prosperity of Riyadh and enhance the quality of life of its citizens, as we aim at making it a most convenient city for living in,” said Sports Boulevard Foundation Chief Communications Officer Ahmad BinAskar.
The Sports Boulevard is one of the major projects in Riyadh launched by Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud in March 2019. Its progress is being followed up on by Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister.
The project aims to boost the position of Riyadh in the global classification, making it one of the best cities to live in, in the world, by promoting physical, psychological and social health, and instilling a healthy lifestyle in the community.
The project extends over more than 135 kilometers along Prince Mohammed bin Salman bin Abdulaziz Road. It connects Wadi Hanifa, in the west of the city, with Wadi Al Sulay, in its east, and includes more than 4.4 million square meters of open green spaces, more than 50 sites for various sports, and distinctive artistic landmarks. It also hosts investment areas on a total area of more than 2.3 million square meters.
