Apple Expected to Unveil Next Generation of iPhones as Company Tries to Reverse Recent Sales Slump

A general view of iPhone 14 models in an Apple store at a mall in Beijing, China, 07 September 2023. (EPA)
A general view of iPhone 14 models in an Apple store at a mall in Beijing, China, 07 September 2023. (EPA)
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Apple Expected to Unveil Next Generation of iPhones as Company Tries to Reverse Recent Sales Slump

A general view of iPhone 14 models in an Apple store at a mall in Beijing, China, 07 September 2023. (EPA)
A general view of iPhone 14 models in an Apple store at a mall in Beijing, China, 07 September 2023. (EPA)

Apple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter’s marquee product.

The showcase at Apple's Cupertino California, headquarters comes as the company is mired in a mild slump that has seen its sales drop from last year in three consecutive quarters — with management signaling another downturn is likely during the current quarter that will be capped with the release of its iPhone 15 lineup. The malaise is a key reason Apple's stock price has dipped by nearly 10% since mid-July, dropping the company's market value below the $3 trillion threshold it reached for the first time earlier this summer.

As has been case with Apple and other smartphone makers, the next model isn't expected to make any major leaps in technology. The array of iPhone 15 choices, likely to range from lower-priced basic models to more expensive premium versions, are expected to consist of mostly incremental advances to the device's chips, battery and cameras.

The basic iPhone 15 models also may be redesigned to include a shape-shifting cutout on the display screen that Apple calls its “Dynamic Island” for app notifications — a look that was introduced with last year's Pro and Pro Max devices.

If the rumor mill pans out, this year's iPhone 15 Pro and Pro Max may feature a periscope-style telephoto lens that will improve the quality of photos taken from far distances. The telephoto lens could boast a 6x optical zoom, which would still lag the 10x optical zoom on Samsung's premium Galaxy S22 Ultra, but would be a significant upgrade from the 3x optical zoom on the iPhone 14 Pro and Pro Max.

The improved camera is one of the reasons Apple is also expected to raise the prices of the Pro and Pro Max. The iPhone 14 Pro starts at $1,000 while the Pro Max starts at $1,100. Analysts think the iPhone 15 versions of those models may cost an additional $100 to $200, testing how much consumers are willing to pay for the devices at a time when post-pandemic inflation has been squeezing more household budgets.

One of the biggest anticipated changes that Apple is expected to announce is a new way to charge the iPhone 15 models and future generations. The company is expected to switch to the USB-C cable standard that is already widely used on many devices, including its Mac computers and many of its iPads.

Apple is being forced to start phasing out the Lightning port cables that it rolled out in 2012 with the release of the iPhone 5 because of a mandate that European regulators are imposing in 2024. It's unclear whether Apple will initially limit the switchover to USB-C ports to models made specifically for the European market or make the change worldwide.

If Apple decides it's time to move away from Lightning port cables throughout the world, the transition may not be too inconvenient for most consumers. That's because USB-C cables already are so widely used on a range of computers, smartphones and other devices that many people may already own them. The shift to USB-C cables may even be a popular move since that standard typically charges devices more quickly and also offers faster speeds for data transfers.

Besides its new iPhones, Apple also typically uses this annual showcase to unveil its next generation of smartwatches — a product that made its debut nearly a decade ago. The arrival of the new iPhones also sets the stage for the next version of the software that powers the device.

That operating system, iOS 17, will be available as a free download to previous generations later this month and will include new features such as the ability to read a transcription of a message being left on an unanswered call in real time with an option of deciding to talk to the person on the line before the voicemail is finished.



Sweden May Oppose Tesla's Supervised Self-driving Tech in Europe over Speeding Concerns

A Tesla Robotaxi travels down Congress Avenue in downtown Austin, Tuesday, June 16, 2026.  (Mikala Compton/Austin American-Statesman via AP)
A Tesla Robotaxi travels down Congress Avenue in downtown Austin, Tuesday, June 16, 2026. (Mikala Compton/Austin American-Statesman via AP)
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Sweden May Oppose Tesla's Supervised Self-driving Tech in Europe over Speeding Concerns

A Tesla Robotaxi travels down Congress Avenue in downtown Austin, Tuesday, June 16, 2026.  (Mikala Compton/Austin American-Statesman via AP)
A Tesla Robotaxi travels down Congress Avenue in downtown Austin, Tuesday, June 16, 2026. (Mikala Compton/Austin American-Statesman via AP)

A Swedish transport authority is recommending a vote against the Europe-wide rollout of Tesla's supervised self-driving software, unless the U.S. EV maker disables its ability to exceed legal speed limits, a regulatory letter shows.

In a previously unreported letter dated April 30, obtained through a freedom of information request, the Swedish Transport Administration (TRV) said Tesla's Full Self-Driving (Supervised) feature should not be approved for European Union roads unless its ability to ignore speed limits is removed.

The letter was sent to the EU's Technical Committee on Motor Vehicles (TCMV), which is due to meet again on June 30 to discuss the matter, ahead of a vote at a later date on whether to roll out the technology across the bloc.

Tesla has already secured approval in some European countries for FSD, which allows vehicles ⁠to steer themselves ⁠on city streets and highways under human supervision. EU-wide approval would support Tesla's sales in the region, where it faces growing competition from Chinese EV makers.

Tesla, led by CEO Elon Musk, did not respond to requests for comment. Its user manual says drivers should not rely solely on the system for speed limits and must "drive at a safe speed based on traffic and road conditions".

FSD allows users to set a "Speed Offset", letting the vehicle exceed posted limits by a driver-defined margin.

In its letter, the TRV said that "allowing automated systems to systematically exceed legal speed limits ... risks undermining both the ⁠legal framework and the expected safety benefits of vehicle automation".

It called for the feature to be removed. "Failing this, the Swedish Transport Administration recommends that TCMV vote against the proposed introduction," it said.

Internal documents reviewed by Reuters show the Swedish Transport Agency (STA), the country's national type approver, has raised concerns with Tesla and Dutch regulator RDW, including in a two-hour meeting on June 4. The RDW approved the use of FSD in April and is backing an EU-wide rollout.

A TRV spokesperson said its position had not changed since the April letter and that it was aligned with the STA.

"It is my understanding that Sweden's representative in TCMV will only vote in favor if Tesla's speeding functionality is removed," the person said.

The STA, which represents Sweden at the TCMV, said discussions were ongoing within the EU committee and it was "assessing the matter to establish a Swedish position".

Tesla's ⁠FSD uses cameras and ⁠map data to detect speed limits. In the US, it can exceed those limits, offering a range of driving modes such as Sloth, Chill, Standard, Hurry and Mad Max.

Those options are not offered in Europe. Instead, Tesla provides "Contextual Max Speed", which adjusts to traffic flow, and "Speed Offset", allowing speeds above the legal limit.

Other Nordic countries, including Finland and Norway, have also raised concerns, though Lithuania, Estonia, Denmark, and Belgium have recently allowed FSD, following the Netherlands.

An Estonian transport official said speeding remained a concern but that the country approved FSD because the driver retains ultimate responsibility under the supervised system. Estonia has yet to decide how it will vote.

A spokesperson for Denmark's road authority said drivers have full responsibility when using FSD, including adhering to speed limits.

EU approval requires a qualified majority of 15 of the bloc's 27 member states representing at least 65% of the population.

If rejected, the Dutch provisional approval would lapse after six months, and national approvals based on it would also be withdrawn, according to the Danish road authority.


UK Regulator Sets Out Conduct Requirements for Google's Search Services

FILE PHOTO: A Google sign is pictured during the company's presentation of a detailed investment plan for Germany outside the Google office in Berlin, Germany, August 31, 2021.  REUTERS/Annegret Hilse//File Photo
FILE PHOTO: A Google sign is pictured during the company's presentation of a detailed investment plan for Germany outside the Google office in Berlin, Germany, August 31, 2021. REUTERS/Annegret Hilse//File Photo
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UK Regulator Sets Out Conduct Requirements for Google's Search Services

FILE PHOTO: A Google sign is pictured during the company's presentation of a detailed investment plan for Germany outside the Google office in Berlin, Germany, August 31, 2021.  REUTERS/Annegret Hilse//File Photo
FILE PHOTO: A Google sign is pictured during the company's presentation of a detailed investment plan for Germany outside the Google office in Berlin, Germany, August 31, 2021. REUTERS/Annegret Hilse//File Photo

Britain's competition watchdog set out two conduct requirements for Google's search services under its regulatory regime to secure "a fairer deal" for businesses ⁠and improve Google ⁠search services in the country.

The first requires Google ⁠to improve transparency and fairness in how search results are ranked, while the second requires Google to allow users to move their ⁠search ⁠data to authorized third parties, the Competition and Markets Authority said in a statement on Wednesday.

The regulator has flagged concerns about Google's dominance in search, designating the company with "strategic market status", which allows it to set targeted rules to increase transparency.

"These new measures will ensure search results are ranked fairly and objectively, with clearer information about changes and effective routes to raise concerns," ⁠Will ⁠Hayter, the CMA's Executive Director for Digital Markets, said in the statement.

It builds on existing conduct requirements for Google announced by the regulator earlier this month which enable publishers to stop their content being used to power the company's AI features.

On Wednesday, the CMA said "more activity is expected over the summer".
 


Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
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Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)

Nvidia CEO Jensen Huang — whose work helped propel artificial intelligence — stressed in an Associated Press interview Tuesday that society needs to change with the advent of AI, arguing that a fuller embrace of the technology would improve people's lives.

Huang has been optimistic about AI’s potential to rapidly transform society, creating faster economic growth and more scientific breakthroughs. But as the head of a computer chip company now developing AI systems, he and others are confronting a public increasingly concerned about the potential harm the technology might bring. Huang has felt obligated to respond to critics who warn of job losses and threats to humanity itself.

"We need to create new social norms," Huang said in an interview. "I would advocate that everybody use AI. Just go engage it."

Huang made his case as AI has emerged as a political flashpoint, with objections to plans to build more data centers and fears that the speed with which it’s being adopted could spur the layoffs of workers who might not have a safety net.

Such questions have threatened public support of the technology at a time when a race has kicked off with China, a contest Huang believes can best be won by a US that is open to competing globally in AI.

His close relationship with President Donald Trump also has been a source of criticism among Democrats, even as he emphasized that the computing power created by AI is vital to adding the factory jobs that have been promised for decades without much enduring success.

It was an argument delivered by a 63-year-old man who has watched the technology develop and described himself as "boring" because his own life revolves mainly around work and his family.

Huang said the ability of AI to design a website, analyze complex documents, guide advanced research or even plan a kitchen remodeling has helped to close the technological divide in America. People can now do advanced work on computers without having to know how to program or write software, he added.

Huang contended that there is a need for some government regulation and safety standards for AI, stressing that national security also needed to be a priority for the technology that has been powering stock market gains and US economic growth in recent years.

Huang said society will adapt to AI just as it did to automobiles. He said cars were once portrayed as killing children, but the world changed its norms by having sidewalks and crosswalks and stopping kids from playing in the streets.

Huang skeptical of what government ownership of AI companies would achieve

With a market capitalization of roughly $5 trillion, Nvidia has soared in valuation in recent years to become the world’s most valuable company. AI modeling companies OpenAI and Anthropic are potentially set to also clear the $1 trillion mark once their stocks are publicly traded.

That explosive surge in wealth concentrated in AI companies has prompted renewed worries about economic inequality.

Trump has tried to defuse those concerns, recently musing about the prospect that the US government could own some shares in AI firms, so any windfalls would be more broadly shared with the public. That idea has also been advanced by Sen. Bernie Sanders, I-Vt., and even OpenAI CEO Sam Altman.

Huang expressed skepticism about the idea, saying he expects the country will already benefit broadly from AI advancements.

"I’m not exactly sure what they’re trying to achieve," he said regarding government ownership. "I haven’t had a dialogue with them about that. But just remember that these are American companies. Their success benefits the stock price, of which many Americans are investors in. It generates taxes, which helps many Americans. It creates a lot of jobs."

He noted that AI companies could also lead to higher profits for energy, construction and hardware technology firms.

"Americans have a stake in American companies already, naturally, in a whole lot of different ways," Huang said.

Huang says national security needs to be a priority on AI

The Trump administration has recently reversed course from using a light touch on regulating AI to taking a heavier hand.

It placed export controls on the AI company Anthropic’s latest models, leading the company on Friday to shutter all public access to those models over security concerns. Trump, a Republican, also signed an order to have new AI models voluntarily screened by the government before their release.

Huang said the government was properly focused on national security issues, but it was important to provide clear guidance.

"National security should always be the top concern of all technologies," Huang said. "But having said that, you know, you have to be very specific about the risk that you’re concerned about, before setting up policies for export controls."

During the Biden administration, Nvidia pushed back against export controls that were designed to restrict its ability to sell chips to China, rejecting the administration’s premise that a ban would preserve an American edge on AI. Huang had warned that the export controls might limit America’s ability to develop the world’s AI ecosystem, as China would respond with its own advanced chips.

Huang says energy is key problem for America’s AI development

Huang stressed that the US is vulnerable because of its deficient energy supply. The data centers performing the computations used in AI are creating a huge demand for electricity, which could be a strain on the power grid.

Some data centers will be constructed with their own electricity sources, but Huang said the US is starting from a disadvantage on energy. And without more energy, it can be harder to play to American strengths in its AI infrastructure, models and computer chip development.

"The United States is woefully behind in energy production," Huang said. "We just suffocated energy production for too long."

Huang complimented Trump on his approach to generating more energy in the US. The president has aggressively supported the use of oil, coal and natural gas, but he has scorned the use of solar and wind power.

The Nvidia CEO was not commenting on Trump's opposition to climate-friendlier energy sources. But the gap he identified goes to some of the fears that US households have about AI increasing their utility bills.

Huang was speaking Tuesday in Sherman, Texas, at an expansion of the Coherent factory to develop a laser for transmitting data among chips, which could cut power use by AI systems by up to 50%.

Trump’s fondness for Huang started at a Mar-a-Lago dinner

Trump, not known for technological expertise, quickly developed a friendship with Huang. The president has called him "smart" and "amazing," insisting that Huang accompany him on foreign trips. Most recently, Trump had Air Force One pick up the leather-jacketed CEO in Alaska while en route to his state visit to China.

Their relationship started last year with an invitation to dinner at Mar-a-Lago, Trump’s home and private club in Florida. Huang was in the area to receive the Edison Achievement Award for his AI work.

"He says drop by for dinner, and so I did," Huang said. He went with his wife, Lori.

"He was incredibly engaging, incredibly charismatic, conversational, asked a lot of questions," Huang recalled. "From the moment that I met him, the only thing that he’s ever talked to me about is creating more jobs, reindustrializing the United States, protecting national security, winning."

He added that Trump "calls me in the middle of the night and wants to talk about one of these topics."

But his proximity to Trump has also led to criticism from Democratic lawmakers. Sen. Elizabeth Warren, D-Mass., objected to Huang not testifying before a Senate committee even as "he has time to attend a $1 million-a-head dinner at Mar-a-Lago."

Huang said he wants the US president and other officials — regardless of party — to succeed. "We could differ with politics, but we should want him to succeed," he said. "Because when President Trump succeeds, our country succeeds."