Al-Tassan to Asharq Al-Awsat: Major Int’l Companies Are Interested in Entering Tadawul

Saud Al-Tassan, CEO of EFG Hermes Saudi Arabia (Asharq Al-Awsat)
Saud Al-Tassan, CEO of EFG Hermes Saudi Arabia (Asharq Al-Awsat)
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Al-Tassan to Asharq Al-Awsat: Major Int’l Companies Are Interested in Entering Tadawul

Saud Al-Tassan, CEO of EFG Hermes Saudi Arabia (Asharq Al-Awsat)
Saud Al-Tassan, CEO of EFG Hermes Saudi Arabia (Asharq Al-Awsat)

Saud Al-Tassan, CEO of EFG Hermes Saudi Arabia, revealed that major international companies, including BlackRock and Franklin Templeton, are showing great interest in entering the Saudi financial market (Tadawul).

He stressed that the Public Investment Fund (PIF), through its acquisition of local companies, plays “a major positive role in raising the quality in all sectors, which made investors aspire to a larger stock market.”

Al-Tassan was speaking in an interview with Asharq Al-Awsat, on the sidelines of the EFG Hermes Saudi Forum, which was held on Monday and Tuesday in London, under the theme, “Looking for Sustainable Growth.”

The event was attended by 370 participants, including investors, businessmen and representatives of more than 50 Saudi joint stock companies, in addition to the Chairman of the Board of Directors of the Saudi Capital Market Authority, Mohammed bin Abdullah Al-Kuwaiz, and the Executive Director of the Saudi Tadawul, Mohammed Al-Rumaih.

Al-Tassan said that the outcome of the forum was “very positive,” pointing to the great cooperation between Tadawul and Saudi Hermes, which managed the IPOs of major companies, including Aramco, ACWA Power and Americana in the Saudi market.

Asked about the challenges facing foreign investors in the Saudi financial market, the CEO of EFG Hermes Saudi Arabia pointed to the percentage allocated to foreigners, which is approximately 15 percent, noting that in some markets in the world, foreign investors’ share exceeded 50 percent.

“The reason for this is the strong internal demand for the Saudi financial market. This is very important, but with time we hope to see an increase in the permitted percentages of foreign investments,” he told Asharq Al-Awsat.

Al-Tassan stressed that this matter would not prevent the achievement of the Saudi financial market’s ambition to become one of the five largest global markets, saying that Tadawul was now among the 10 largest markets in the world.

“[Tadawul] was very far from this rank when Vision 2030 was announced in 2016; therefore we are optimistic that it will become among the top 5 markets by 2030, and may surpass this rank,” he remarked.

Regarding the sectors that will constitute the engine of this growth, he said: “We expect all sectors to achieve growth, especially since we, in Saudi Arabia, have all the ingredients to become one of the largest competitors at the global level.”

Al-Tassan continued: “We are here [in London] not because of oil. Oil has been in Saudi Arabia for a long time. What has changed now, under the guidance of the wise leadership, is that the focus has become on non-oil sectors. Oil helped us reach this stage, but we are optimistic about other sectors that have had a significant impact on the Saudi market.”



Tourism Projects Worth $9 Billion Being Implemented in Saudi Arabia’s Eastern Province

The Saudi Minister of Tourism, along with the President of Aramco, tours the King Abdulaziz Center for World Culture in the Eastern Province. Asharq Al-Awsat
The Saudi Minister of Tourism, along with the President of Aramco, tours the King Abdulaziz Center for World Culture in the Eastern Province. Asharq Al-Awsat
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Tourism Projects Worth $9 Billion Being Implemented in Saudi Arabia’s Eastern Province

The Saudi Minister of Tourism, along with the President of Aramco, tours the King Abdulaziz Center for World Culture in the Eastern Province. Asharq Al-Awsat
The Saudi Minister of Tourism, along with the President of Aramco, tours the King Abdulaziz Center for World Culture in the Eastern Province. Asharq Al-Awsat

The Eastern Province is expected to witness the implementation of more than 650 tourism projects valued at over SAR12.7 billion (approximately $3.39 billion).

With the addition of investments in new projects exceeding SAR21 billion ($5.6 billion), total tourism investments amount to around SAR33.7 billion (nearly $9 billion), reflecting a growth in the sector.

Saudi Minister of Tourism Ahmed Al-Khateeb said tourism investments in the region are experiencing qualitative growth, adding that the Eastern Province enjoys competitive advantages that make it attractive for tourism investment.

The minister said the region has achieved positive results in sector performance, welcoming more than 13.4 million tourists whose spending exceeded SAR18.5 billion ($4.9 billion), underscoring the rising demand for tourism services.

Tourism Diversity

Al-Khateeb revealed that more than 650 approved tourism projects would contribute to improved tourism, in addition to strengthening partnerships and supporting private sector participation. This, he said, reflects the rapid growth pace and the achievements that the tourism sector in the Eastern Province has witnessed.

High-quality projects in the region enhance competitiveness, supported by the Tourism Development Fund, said Al-Khateeb. These projects contribute to improving quality of life and offering integrated visitor experiences, reinforcing the region’s position as a leading tourist destination on the Arabian Gulf coast, he added.

The minister met with Eastern Province’s tourism employees, who briefed him on promising opportunities and made proposals aimed at developing career paths for workers in the sector.

Al Khobar Season

Al Khobar Season 2025 has achieved remarkable success since its launch, featuring a seasonal program spanning nearly 90 days. Supported by the Sharqia Development Authority and the Saudi Tourism Authority, the season hosted events across more than 20 locations, attracting over one million visitors and involving more than 50 partners from the private sector.

Al Khobar Season enhances the Eastern Province’s status as a major tourism and entertainment destination through experiences that blend entertainment, culture, arts, and sports. This contributes to improving quality of life, achieving the objectives of Saudi Vision 2030, and developing the tourism sector.


Saudi Exports Development Authority Organizes Trade Mission to Syria, Iraq 

Officials are seen during one of the visits to a Saudi company. (Saudi Exports Development Authority on X)
Officials are seen during one of the visits to a Saudi company. (Saudi Exports Development Authority on X)
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Saudi Exports Development Authority Organizes Trade Mission to Syria, Iraq 

Officials are seen during one of the visits to a Saudi company. (Saudi Exports Development Authority on X)
Officials are seen during one of the visits to a Saudi company. (Saudi Exports Development Authority on X)

The Saudi Exports Development Authority (SAUDI EXPORTS) organized a trade mission for Iraq and Syria in conjunction with the Made in Saudi Expo 2025 in Riyadh, reported the Saudi Press Agency on Tuesday.

The missions involved 87 Saudi exporters and 32 importing companies, representing key sectors including construction, food products, medical supplies, and packaging industries.

A series of business-matching meetings were held to explore opportunities for cooperation and trade partnerships.

The meetings and bilateral discussions held alongside the exhibition resulted in the signing of seven trade agreements, reflecting the quality and competitiveness of Saudi products.

This was followed by an orientation tour for the visiting trade delegation of the Saudi companies’ pavilions to explore the latest national innovations and products.


Modi Invites Jordanian Companies to Invest in India

Modi speaks at the India-Jordan Business Forum in Amman on Tuesday (X)
Modi speaks at the India-Jordan Business Forum in Amman on Tuesday (X)
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Modi Invites Jordanian Companies to Invest in India

Modi speaks at the India-Jordan Business Forum in Amman on Tuesday (X)
Modi speaks at the India-Jordan Business Forum in Amman on Tuesday (X)

Indian Prime Minister Narendra Modi on Tuesday invited Jordanian companies to invest in India, saying they can look forward to good returns on their investments as the country is growing at over 8%.

Speaking at the India-Jordan Business Forum meet here, Modi said India is soon going to become the third-largest economy in the world, and presents opportunities for Jordanian companies to become part of the growth story, according to news agency Press Trust of India.

The PM said his country’s high GDP numbers are due to productivity-driven governance and innovation-led growth policies.

Modi also said numbers are important in the universe of business, but he has come to Jordan to build a long-term relationship between the two nations.

“The relationship between India and Jordan is one where historical trust and future economic opportunities come together,” he noted.

India is growing at a fast pace, and new doors of opportunities are opening for Jordanian companies as well, the PM added.

“You (Jordan) can become a partner in India's high growth and earn good returns on your investments,” Modi said.

Indian companies in Jordan can manufacture medicines and medical devices. This will benefit the people of Jordan, and the country can also become a reliable hub for West Asia and Africa, he said.

While highlighting potential sectors of bilateral cooperation, Modi said India has a lot of experience in farming in dry climates.

“This experience of ours can make a real difference in Jordan. We can work on solutions like precision farming and micro-irrigation. We can also collaborate on building cold chains, food parks, and storage facilities,” he added.

Modi arrived in Jordan's capital, Amman, on Monday on a two-day visit at the invitation of King Abdullah II. Jordan is the first leg of the Prime Minister's four-day, three-nation tour, which will also take him to Ethiopia and Oman.