Ericsson Bets on New Software to Spur 5G Revenue Growth

A logo of Ericsson is seen outside the company's office in Kanata, Ontario, Canada April 17, 2023. REUTERS/Lars Hagberg/File Photo
A logo of Ericsson is seen outside the company's office in Kanata, Ontario, Canada April 17, 2023. REUTERS/Lars Hagberg/File Photo
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Ericsson Bets on New Software to Spur 5G Revenue Growth

A logo of Ericsson is seen outside the company's office in Kanata, Ontario, Canada April 17, 2023. REUTERS/Lars Hagberg/File Photo
A logo of Ericsson is seen outside the company's office in Kanata, Ontario, Canada April 17, 2023. REUTERS/Lars Hagberg/File Photo

Sweden's Ericsson said on Wednesday it has partnered with Deutsche Telekom to offer software tools for developers and business customers that will allow telecom operators to get more revenue.

Known as network application programming interface (API), the software will use the Vonage platform - a company Ericsson bought for $6.2 billion in 2022 - to help developers create new use cases based on a mobile network.

Network APIs can be used by businesses for things such as boosting 5G speed when needed to locate a customer's phone in a store when a transaction is taking place to prevent fraud, Reuters reported.

"We view the API business as a standalone business in itself, so we need to make that profitable by itself and the way the revenue split works is attractive for us and will be attractive for Deutsche Telekom," Ericsson Chief Executive Borje Ekholm said in an interview.

Telecom research firm STL Partners predicts that revenue from mobile network APIs will grow to over $20 billion by 2028.

More than 140 companies are working under an open source project called CAMARA to define, develop and test network APIs.

After investing hundreds of billions of dollars on 5G infrastructure, telecom operators have been trying to get returns from selling faster connections to businesses to automating factories, with varying success.

"They (operators) want to get more revenue, they will be able to sell features, whether it's speed, latency, location authentication, they are going to sell a lot of different things coming out of the network," Ekholm said.

"That gives a new source of revenue they haven't had for a long time."



Pinterest Plunges as Gloomy Forecast Dampens Revenue Rebound Hopes

Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
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Pinterest Plunges as Gloomy Forecast Dampens Revenue Rebound Hopes

Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)
Image sharing company Pinterest Inc beat Wall Street estimates for second-quarter revenue. (AFP)

Pinterest shares tumbled more than 12% premarket on Wednesday after a muted third-quarter outlook dashed Wall Street's expectations for a stabilization in its revenues amid a rebound in the digital ad market.

The photo-sharing platform on Tuesday projected current-quarter revenue below analysts' estimates, as it struggles to keep up with the competition from bigger rivals including Meta's Instagram and Facebook and Alphabet .

The digital advertising market is bouncing back from a slump seen in 2022 and early 2023, but pockets of weakness remain and are eating into business at Pinterest, Reuters reported.

San Francisco, California-based Pinterest flagged material weakness in demand from advertisers in the consumer goods space, particularly food and beverage companies, which offset strength in ad spend in the technology and financial services sectors.

"The optics of a lighter (third quarter) guide will not help recently growing ad fears, and some will be concerned that food & beverage pressure — which has been isolated — could spread to other verticals with a potentially softer consumer," J.P. Morgan analyst Doug Anmuth said in a note.

Pinterest's outlook could also spell trouble for other smaller ad players such as SnapChat owner Snap and ad tech firm Trade Desk, analysts said, noting 18% of the gross spend at Trade Desk last year came from food and beverage firms.

Shares of Snap dipped more than 2% premarket on Wednesday, with Trade Desk down 1.5%. Pinterest is set to lose about $2.8 billion in market value, if losses hold.

Pinterest could take yet another hit from the lack of political ads on its platform, unlike Meta and Alphabet which are set to benefit from political advertising in the run-up to the U.S. elections.

"Pinterest... gets no benefit from momentum others will get starting end of August/early September," RBC analysts said, noting that could be a "few hundred" basis points of a headwind for Pinterest.

At least 11 brokerages cut their price targets on Pinterest.