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NEOM Opens London Office as Base for UK, European Business

NEOM has opened its first international office in London, United Kingdom (UK).
NEOM has opened its first international office in London, United Kingdom (UK).
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NEOM Opens London Office as Base for UK, European Business

NEOM has opened its first international office in London, United Kingdom (UK).
NEOM has opened its first international office in London, United Kingdom (UK).

NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, has opened its first international office in London, United Kingdom (UK), which will serve as a base for NEOM’s business across Europe, SPA said on Thursday.
The official opening was led by Saudi Ambassador to the UK Prince Khalid bin Bandar bin Sultan bin Abdulaziz, UK Deputy Prime Minister the Rt Hon Oliver Dowden CBE MP, and NEOM CEO Nadhmi Al-Nasr, who each addressed the distinguished guests and strategic partners in attendance.
The opening of the office—located in Chancery House in the central district of Holborn—represents a major milestone in NEOM’s efforts to expand its international footprint, with many successful partnerships having already been established between NEOM and UK entities. It is anticipated that NEOM’s new local presence will help identify future opportunities for collaboration as well as strengthen existing relationships and accelerate its efforts to address global challenges by redefining livability, business and conservation.
As the first international NEOM office, the UK office will also serve as a base to support NEOM’s business across Europe, building on existing relations with partners, investors, and stakeholders across the continent, and nurturing new ones.
Prince Khalid bin Bandar bin Sultan bin Abdulaziz, the Saudi ambassador to the United Kingdom, said: “NEOM aims to transform how people around the world live and work, and the opening of its office in London provides a platform to introduce the project and its global importance to UK investors, organizations, and innovators who share its vision and ethos. The opening of the office reflects the important role that we believe the UK and its industry leaders will play in contributing to NEOM’s efforts to accelerate human progress and deliver a new future for all.”
The Rt Hon Oliver Dowden CBE MP, deputy prime minister of the United Kingdom, said: “I was delighted to join Prince Khalid bin Bandar Al Saud, Saudi Ambassador to the UK, and the CEO of NEOM, Nadhmi Al-Nasr, to celebrate the opening of NEOM's office in London, which is its first internationally. This is an important milestone, integrating NEOM with London's finance and tech ecosystems, with the potential for London to become NEOM's second home for design and project management, promoting investment and growth across the UK."
Nadhmi Al-Nasr, CEO of NEOM, said: “We believe we must have a global footprint and work with the world’s brightest minds to solve the world’s most pressing challenges. From this standpoint, choosing London to open our first international office fits within the framework of consolidating our presence in the United Kingdom and Europe in general. NEOM has already established many exciting investments and partnerships with UK and European entities, and through this office, we intend to explore further opportunities for collaboration and to promote NEOM’s unique capabilities and investment opportunities.”
Abdallah Alhazani will lead the new NEOM Europe entity as CEO, transitioning from his current role as an executive director of Oxagon, NEOM's center for advanced and clean industries. Prior to that, he served as an executive director of NEOM Investment Fund, NEOM's strategic investment arm.

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Business

IMF and Arab Monetary Fund Sign MoU to Enhance Cooperation

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
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IMF and Arab Monetary Fund Sign MoU to Enhance Cooperation

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA

The International Monetary Fund (IMF) and the Arab Monetary Fund (AMF) signed a memorandum of understanding (MoU) on the sidelines of the AlUla Conference on Emerging Market Economies (EME) to enhance cooperation between the two institutions.

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki, SPA reported.

The agreement aims to strengthen coordination in economic and financial policy areas, including surveillance and lending activities, data and analytical exchange, capacity building, and the provision of technical assistance, in support of regional financial and economic stability.

Both sides affirmed that the MoU represents an important step toward deepening their strategic partnership and strengthening the regional financial safety net, serving member countries and enhancing their ability to address economic challenges.

Business

Saudi Chambers Federation Announces First Saudi-Kuwaiti Business Council

File photo of the Saudi flag/AAWSAT
File photo of the Saudi flag/AAWSAT
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Saudi Chambers Federation Announces First Saudi-Kuwaiti Business Council

File photo of the Saudi flag/AAWSAT
File photo of the Saudi flag/AAWSAT

The Federation of Saudi Chambers announced the formation of the first joint Saudi-Kuwaiti Business Council for its inaugural term (1447–1451 AH) and the election of Salman bin Hassan Al-Oqayel as its chairman.

Al-Oqayel said the council’s formation marks a pivotal milestone in economic relations between Saudi Arabia and Kuwait, reflecting a practical approach to enabling the business sectors in both countries to capitalize on promising investment opportunities and strengthen bilateral trade and investment partnerships, SPA reported.

He noted that trade between Saudi Arabia and Kuwait reached approximately SAR9.5 billion by the end of November 2025, including SAR8 billion in Saudi exports and SAR1.5 billion in Kuwaiti imports.

Business

Leading Harvard Trade Economist Says Saudi Arabia Holds Key to Success in Fragmented Global Economy

Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
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Leading Harvard Trade Economist Says Saudi Arabia Holds Key to Success in Fragmented Global Economy

Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).

Harvard University economics professor Pol Antràs said Saudi Arabia represents an exceptional model in the shifting global trade landscape, differing fundamentally from traditional emerging-market frameworks. He also stressed that globalization has not ended but has instead re-formed into what he describes as fragmented integration.

Speaking to Asharq Al-Awsat on the sidelines of the AlUla Conference for Emerging Market Economies, Antràs said Saudi Arabia’s Vision-driven structural reforms position the Kingdom to benefit from the ongoing phase of fragmented integration, adding that the country’s strategic focus on logistics transformation and artificial intelligence constitutes a key engine for sustainable growth that extends beyond the volatility of global crises.

Antràs, the Robert G. Ory Professor of Economics at Harvard University, is one of the leading contemporary theorists of international trade. His research, which reshaped understanding of global value chains, focuses on how firms organize cross-border production and how regulation and technological change influence global trade flows and corporate decision-making.

He said conventional classifications of economies often obscure important structural differences, noting that the term emerging markets groups together countries with widely divergent industrial bases. Economies that depend heavily on manufacturing exports rely critically on market access and trade integration and therefore face stronger competitive pressures from Chinese exports that are increasingly shifting toward alternative markets.

Saudi Arabia, by contrast, exports extensively while facing limited direct competition from China in its primary export commodity, a situation that creates a strategic opportunity. The current environment allows the Kingdom to obtain imports from China at lower cost and access a broader range of goods that previously flowed largely toward the United States market.

Addressing how emerging economies should respond to dumping pressures and rising competition, Antràs said countries should minimize protectionist tendencies and instead position themselves as committed participants in the multilateral trading system, allowing foreign producers to access domestic markets while encouraging domestic firms to expand internationally.

He noted that although Chinese dumping presents concerns for countries with manufacturing sectors that compete directly with Chinese production, the risk is lower for Saudi Arabia because it does not maintain a large manufacturing base that overlaps directly with Chinese exports. Lower-cost imports could benefit Saudi consumers, while targeted policy tools such as credit programs, subsidies, and support for firms seeking to redesign and upgrade business models represent more effective responses than broad protectionist measures.

Globalization has not ended

Antràs said globalization continues but through more complex structures, with trade agreements increasingly negotiated through diverse arrangements rather than relying primarily on multilateral negotiations. Trade deals will continue to be concluded, but they are likely to become more complex, with uncertainty remaining a defining feature of the global trading environment.

Interest rates and artificial intelligence

According to Antràs, high global interest rates, combined with the additional risk premiums faced by emerging markets, are constraining investment, particularly in sectors that require export financing, capital expenditure, and continuous quality upgrading.

However, he noted that elevated interest rates partly reflect expectations of stronger long-term growth driven by artificial intelligence and broader technological transformation.

He also said if those growth expectations materialize, productivity gains could enable small and medium-sized enterprises to forecast demand more accurately and identify previously untapped markets, partially offsetting the negative effects of higher borrowing costs.

Employment concerns and the role of government

The Harvard professor warned that labor markets face a dual challenge stemming from intensified Chinese export competition and accelerating job automation driven by artificial intelligence, developments that could lead to significant disruptions, particularly among younger workers. He said governments must adopt proactive strategies requiring substantial fiscal resources to mitigate near-term labor-market shocks.

According to Antràs, productivity growth remains the central condition for success: if new technologies deliver the anticipated productivity gains, governments will gain the fiscal space needed to compensate affected groups and retrain the workforce, achieving a balance between addressing short-term disruptions and investing in long-term strategic gains.