A video shared by a young woman, known as Nia Dolly, topped the list of the most watched videos on TikTok in 2023, with 504 million views, announced Adam Presser, TikTok's head of operations, noting that this is the right way to celebrate the special moments that marked a presence on the platform throughout the year.
The Sudanese-American TikToker, 23, debuted her TikTok page, Dolly Vision, earlier this year, and built her fame providing beauty tips for women with darker skin and recommendation on the beauty products that suit them. Her account has 2.7 million subscribers.
Shared since last spring, the most-watched video is a makeup tutorial with the late Jazz player Grover Washington’s ‘Just the two of us’ playing in the background.
According to TikTok officials, this figure shows how stories could inspire, entertain and educate one billion followers around the world.
The younger generation, known as Gen Z or those born in the peak of the digital revolution, between 1997 and 2010, are at the forefront of the platform’s user base.
The beauty-related videos capture the greatest attention. Two among the top 10 most watched stories in 2023 belong to this category.
US singer and actress Selena Gomez, owner of the makeup brand "Rare Beauty", ranked fourth with a skincare video that has been watched around 229 million times.