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Al-Swaha, Leaders of Major Global Technology Companies Discuss Partnerships

Al-Swaha met with executives from Meta, Qualcomm, ServiceNow, Bhartinews, and Builder.ai in Davos. SPA
Al-Swaha met with executives from Meta, Qualcomm, ServiceNow, Bhartinews, and Builder.ai in Davos. SPA
TT
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Al-Swaha, Leaders of Major Global Technology Companies Discuss Partnerships

Al-Swaha met with executives from Meta, Qualcomm, ServiceNow, Bhartinews, and Builder.ai in Davos. SPA
Al-Swaha met with executives from Meta, Qualcomm, ServiceNow, Bhartinews, and Builder.ai in Davos. SPA

Saudi Minister of Communications and Information Technology Eng. Abdullah bin Amer Al-Swaha held several meetings in Davos with leaders of major international technology companies to discuss the expansion of their projects and innovative solutions in the Kingdom.

The meetings came as part of the Kingdom's participation in the annual meeting of the World Economic Forum in Davos, Switzerland.

Al-Swaha met with executives from Meta, Qualcomm, ServiceNow, Bhartinews, and Builder.ai.

Al-Swaha also held talks with Japanese Minister of Digital Transformation Taro Kano.

The ministers discussed strengthening the strategic partnership between the two friendly countries, joint initiatives, and ways to deepen cooperation in the areas of supporting the growth of the digital economy, innovation, digital entrepreneurship, and encouraging technical investments.

They also discussed the possibility of establishing joint programs to exchange expertise, support government digital transformation, and harness emerging technologies to support the digital economy.

Al-Swaha met separately with Indian Minister for Railways, Communications, and Electronics & Information Technology Ashwini Vaishnaw.
They discussed the progress made in digital and innovative initiatives within the Saudi-Indian Strategic Partnership Council, aimed at supporting the growth of the digital economy and stimulating innovation and entrepreneurship between the two countries.

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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.