The countdown for the Doha Jewelry and Watches Exhibition (DJWE) has started, and so have the preparations to host thousands of guests from the industry and around 500 luxury brands.
For over two decades, DJWE has emphasized its position, not only as a showcase of the world’s most exclusive jewelry and timepieces, but also as “a key driver of development and advancement, promoting Qatar’s position as one of the fastest growing tourism destinations in the region,” said Hessa Al-Thani, head of marketing planning at Qatar Tourism.
Running from February 5 to 11, the exhibition promises its visitors a wide variety of creations and special editions.
The preparation for the highly anticipated event started months ago. Visit Qatar unveiled its new “Jewelry Connoisseurs” campaign for the event, featuring supermodel Irina Shayk and iconic French football Thierry Henry.
Directed by Luca Caon and fashion photographer Rowan Papier, the film shows the two stars with an exclusive collection of extraordinary jewelry and timepieces with the support from the five biggest exhibitors of the event: 51 East, Ali bin Ali, Alfardan Jewelry, Al Majed and Bulgari.
While Shayk and Henry come from two different worlds, they are both passionate about fancy jewelry and timepieces, and this passion clearly manifests in the promotion campaign. The film shows the supermodel and footballer arriving at the exhibition and exploring what it has to offer.
“Throughout my career, I have always appreciated the best in design and luxury. I am a keen follower of the watches industry and admire the dedication, expertise and years of training required for the creation of a timepiece. I am really excited to experience the entire Doha exhibition and all that it has to offer and will be on the lookout for special pieces, designers, and craftsmen,” said Henry, commenting on his film debut for DJWE.
“I am happy and eager for more exploration, and I know their pieces will become family heirlooms to be passed down generation after generation,” said Shayk.
Acclaimed Director Luca Caon and photographer Rowan Papier created a masterpiece of beauty and intrigue. “What is very interesting about this film is that it is of a hybrid genre, between a commercial and fashion film,” said Caon.
