Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
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Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP

The fashion industry's enormous waste problem is pushing governments, particularly in Europe, towards ambitious recycling targets.
The problem is that recycling textiles is a highly complex task and technical solutions are still in their infancy, AFP said.
NGOs warn the real problem is over-production, and that tech innovations may just provide cover for brands to continue pumping out billions of new clothes.
But the pressure to start recycling at massive scale is happening now.
"Brands need to get to high levels of recycling at super-speed, and if they don't, the EU will be giving them massive fines," said circular economy consultant Paul Foulkes-Arellano.
AFP spoke to multiple experts to see which ideas could make a difference.
Many will fail, but here is a snapshot of current contenders that illustrate the different challenges in textile recycling.
MycoWorks: Mushroom leather
MycoWorks grows mycelium (fungus roots) that comes out like luxury leather, with early clients including Hermes and General Motors (for car interiors).
"The only input is sawdust and energy costs are extremely low because it's a fungus not a plant, so there's no need for light, and very little water," said CEO Matt Scullin.
While the makers of most new biomaterials are struggling to reach industrial scale, MycoWorks claims to have cracked the problem, billing itself as "the first and only biomaterials company to open a full-scale factory" -- in the US state of South Carolina -- with the first 1,000-sheet harvest coming off the line in January.
Circ: Unblending clothes
Most clothes are a blend of materials, making them hard to recycle. US-based Circ has invented a chemical solution to separate the most common blend, polycotton, into its constituent parts.
It uses a hydrothermal process to liquify the polyester and separate it from the cotton.
Both can then be turned into new fibers. Retail giant Zara used them for a clothing line released in April.
SuperCircle: Collecting and sorting
The world lacks the infrastructure to collect and sort large amounts of old clothes, which must be kept clean and separate from other waste.
SuperCircle brings together delivery firms, warehouses and tracking systems to streamline and cheapen the process.
They hope to change public attitudes with in-store drop-off bins, free shipping labels and other encouragements.
"We need ease, convenience and incentives for consumers so that when they are done with an item, the first thing they think is end-of-life recycling," said co-founder Stuart Ahlum.
They now handle all recycling logistics for multiple companies and sectors, including Uniqlo North America.
Saentis Textiles: in-house recycling
Saentis Textiles already helped solve one key challenge with a patented machine that can recycle cotton with minimal damage to the fibres, so it can make quality new textiles.
Its recycled cotton is used by brands including IKEA, Patagonia and Tommy Hilfiger.
Now it is selling its machine to textile companies so they can install one directly in their factories, allowing them to chuck in cut-offs and scraps for recycling on the spot.
Unspun: 3D weaving machine
Unspun claims to have invented the world's first 3D weaving machine, capable of creating a custom-sized pair of jeans directly from yarns in under 10 minutes.
Currently building its first micro-factory in Oakland, California to prove the concept, the machine could remove the need for brands to keep large stockpiles of inventory, cutting down on waste and transport.
Cetia: Preparing old clothes
Clothes must be prepared before they can be recycled, and this is the specialty of France-based Cetia.
Some of its machines are simple, like one that yanks the soles off shoes.
Others are more complex. One uses AI to recognise hard points such as buttons and zippers, and then a laser to slice them off without damaging the item.



Nike Plans More Job Cuts to Boost Sputtering Turnaround, Forecasts Steep Revenue Drop

People walk past a Nike store in New York City, US, April 2, 2025. (Reuters)
People walk past a Nike store in New York City, US, April 2, 2025. (Reuters)
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Nike Plans More Job Cuts to Boost Sputtering Turnaround, Forecasts Steep Revenue Drop

People walk past a Nike store in New York City, US, April 2, 2025. (Reuters)
People walk past a Nike store in New York City, US, April 2, 2025. (Reuters)

Nike is deepening its restructuring under CEO Elliott Hill as its woes in China intensify, announcing a plan to cut more jobs and shake up its global business divisions after the sportswear giant projected a surprisingly steep drop in full-year revenue.

The tepid forecast on Thursday underscored that Nike's challenges will likely persist for at least several more quarters — especially in China, where sales tumbled 26% on a constant-currency basis in the first quarter — adding to investor unease about the pace of Hill's turnaround. Its shares fell 8.5% in extended trading.

The company has been working to revive growth during the first two years of Hill's tenure by refocusing on key sports such as running and by rebuilding relationships with wholesale retailers. But analysts say its worries have in large part stemmed from a failure to release enough new, compelling products, leading to an uptick in promotions and discounts.

"Our Nike performance business is not yet large enough to offset the pressure we're seeing in Nike sportswear, Jordan brand, and Greater ‌China," Hill said on ‌a post-earnings call. Reviving those weak areas of Nike's business "will take time," he said, pointing to a ‌deliberate ⁠reduction in the ⁠volume of Jordan retro launches.

The company, which also missed analysts' expectations for first-quarter revenue, unveiled changes to its operating model, including job cuts and a move to three geographic regions — Americas, Asia Pacific and Greater China, and EMEA — instead of four. It plans to open a new campus in India "with strong capabilities and access to talent."

Nike said the company does not yet know the number of roles that will be cut under the restructuring. It will begin notifying employees in 2027.

The program, building on previous rounds of layoffs, including one announced earlier this year, is expected to deliver about $2.5 billion in savings through fiscal 2031, with the majority set to be realized in fiscal years 2029 and 2030.

Nike expects its revenue to decline in the ⁠high single digit in fiscal 2027. Analysts, on average, estimate full-year revenue to drop about 2%, according ‌to data compiled by LSEG.

"There is nothing inherently wrong with the (restructuring) plans, but they do ‌suggest that Nike's current model is not really fit for purpose, which in turn raises the question of why these changes were not made sooner," ‌said Neil Saunders, managing director of GlobalData.

CHINA SALES PLUMMET, AGAIN

China, historically a profit-driver for Nike, has shown particular weakness in recent quarters ‌as international rivals and domestic sportswear groups gain traction. Investors remain focused on any signs of improvement, which analysts say will hinge in large part on local product innovation.

Sales in China have fallen for nine consecutive quarters, with the slowdown accelerating in the reported period. The region accounts for about 15% of Nike's annual revenue and is its third-largest market after North America and Europe, the Middle East and Africa.

The company recently said that starting in January, it will pull ‌online sales rights from some of its biggest retail partners in China — a high-stakes bet that tighter control over pricing and distribution can revive its fortunes.

But the digital cleanup will take "multiple seasons," ⁠Hill warned on Thursday, adding that near-term ⁠revenue and profitability in China will take a hit.

Analysts have also questioned whether the abrupt measures, though likely to help Nike address rampant discounting, will convince Chinese consumers that they want what Nike is selling.

"Nike does not have a channel problem in China, but rather a product problem," BNP Paribas senior analyst Laurent Vasilescu has said in a research note, adding that he was surprised by the company's short timeframe to shut down online wholesale in China.

Sales in North America, Nike's biggest region, rose 2% on a constant-currency basis, in one sign of relative strength in the first quarter. Nike's performance business, specifically, contributed to the growth, benefiting from the World Cup, Hill said.

Adding to the company's challenges, French soccer star Kylian Mbappe ended a two-decade-long partnership with Nike in September and joined Swiss-based rival On.

Nike's quarterly sales fell about 4% to $11.21 billion in the first quarter, compared with analysts' average estimate of $11.32 billion.

Its gross margin, however, rose 60 basis points to 42.8% in the quarter ended August 31, helped by lower warehousing and logistics costs.

Hill said Nike would update its targets through the fiscal year, beginning in November, as it works through the restructuring plan.

The company had withdrawn annual forecasts in October 2024 to provide then new-CEO Hill with some flexibility to assess its business.

S&P Dow Jones Indices removed Nike from the S&P 100 in September as part of a quarterly rebalancing after 18 years in the index of blue-chip companies.


Stella McCartney Spotlights Climate Crisis with Ocean-Inspired Paris Runway Show

 A model presents a creation by designer Stella McCartney as part of her Spring/Summer 2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, September 30, 2026. (Reuters)
A model presents a creation by designer Stella McCartney as part of her Spring/Summer 2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, September 30, 2026. (Reuters)
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Stella McCartney Spotlights Climate Crisis with Ocean-Inspired Paris Runway Show

 A model presents a creation by designer Stella McCartney as part of her Spring/Summer 2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, September 30, 2026. (Reuters)
A model presents a creation by designer Stella McCartney as part of her Spring/Summer 2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, September 30, 2026. (Reuters)

Stella ‌McCartney put a spotlight on the impact of overfishing and climate change on the oceans in her Paris runway show on Wednesday, unveiling a Spring/Summer 2027 collection of floaty fabrics, bubble hems and wave motifs.

Killer whales, sharks and dolphins featured on several looks, while models carried transparent handbags with sea creatures such as a starfish inside.

"The fishing industry is stealth, it's war, we're at war with the ocean, we're at war with the creatures that live ‌in there," McCartney, a ‌vegetarian, said after the show, adding that ‌she ⁠wanted people to ⁠ask themselves: "Sea life or seafood — what's my choice?"

McCartney's eponymous brand is known for using no leather, unlike most luxury labels, and for investing in more sustainably produced cotton, wool and other materials. Her handbags are made with leather alternatives produced from mushrooms or grape byproducts sourced from vineyards.

In ⁠the leafy gardens of the British ‌ambassador's residence, the show started with ‌a voiceover from British natural historian and broadcaster David Attenborough ‌saying: "We must open our eyes to what is happening ‌right now below the waves - we have drained the life from our ocean."

Models strode down a white runway in low-rise trousers with raised waves embroidered on the hips, tops with voluminous bubble ‌hems, and fluid, sheer blazers and shirts. The color palette also evoked ocean life ⁠with dresses ⁠in aqua and bright blue, and a coral trench coat.

McCartney, who bought her brand back from luxury giant LVMH at the start of last year, called on big luxury brands to invest in scaling up more sustainable materials like organic cotton or lab-grown wool.

"I think they all have good intentions, I just know that it would help me and smaller brands trying to come up and trying to work in this way, if the big brands just accepted a new way of working and a new supply chain," she said.


Saint Laurent Goes for Gold in Paris Show That May Be Vaccarello’s Finale

 A model wears a creation as part of the Saint Laurent Womenswear Spring Summer 2027 collection presented in Paris, France, Tuesday, Sept. 29, 2026. (AP)
A model wears a creation as part of the Saint Laurent Womenswear Spring Summer 2027 collection presented in Paris, France, Tuesday, Sept. 29, 2026. (AP)
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Saint Laurent Goes for Gold in Paris Show That May Be Vaccarello’s Finale

 A model wears a creation as part of the Saint Laurent Womenswear Spring Summer 2027 collection presented in Paris, France, Tuesday, Sept. 29, 2026. (AP)
A model wears a creation as part of the Saint Laurent Womenswear Spring Summer 2027 collection presented in Paris, France, Tuesday, Sept. 29, 2026. (AP)

Saint Laurent creative director Anthony Vaccarello unveiled a head-to-toe gold collection of slinky dresses and textured tailoring at Paris Fashion Week on Tuesday.

The spring/summer 2027 show marked 10 years since Vaccarello's first show for the Parisian label owned by luxury group Kering and came amid reports ‌he was ‌set to step down from ‌the ⁠role.

On a raised ⁠runway under a giant gold chandelier, models strode past wearing gold dresses with raised embroidery, gold brocade skirts and jackets with sharp collars, and gold trench coats.

The Eiffel ⁠Tower also glittered gold ‌in the ‌background of the show staged outdoors at the ‌Trocadero fountain, with front-row guests including ‌Blackpink singer Rosé, model Rosie Huntington-Whitely, and Oscar-winning actors Eddie Redmayne and Rami Malek.

Black gowns with billowing sleeves and ‌long trains were the final looks of the show, and Charlotte ⁠Gainsbourg ⁠performed a song in a classic Saint Laurent black suit before Vaccarello came out to applause from the crowd, smiling and waving.

Vaccarello is credited with expanding Saint Laurent's reach. The brand's revenues were down 6% last year but Kering said in July that it had returned to growth in the first half.