Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
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Six Recycling Innovations that Could Change Fashion

Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP
Tackling fashion's waste problem has become a top priority. MARTIN BERNETTI / AFP

The fashion industry's enormous waste problem is pushing governments, particularly in Europe, towards ambitious recycling targets.
The problem is that recycling textiles is a highly complex task and technical solutions are still in their infancy, AFP said.
NGOs warn the real problem is over-production, and that tech innovations may just provide cover for brands to continue pumping out billions of new clothes.
But the pressure to start recycling at massive scale is happening now.
"Brands need to get to high levels of recycling at super-speed, and if they don't, the EU will be giving them massive fines," said circular economy consultant Paul Foulkes-Arellano.
AFP spoke to multiple experts to see which ideas could make a difference.
Many will fail, but here is a snapshot of current contenders that illustrate the different challenges in textile recycling.
MycoWorks: Mushroom leather
MycoWorks grows mycelium (fungus roots) that comes out like luxury leather, with early clients including Hermes and General Motors (for car interiors).
"The only input is sawdust and energy costs are extremely low because it's a fungus not a plant, so there's no need for light, and very little water," said CEO Matt Scullin.
While the makers of most new biomaterials are struggling to reach industrial scale, MycoWorks claims to have cracked the problem, billing itself as "the first and only biomaterials company to open a full-scale factory" -- in the US state of South Carolina -- with the first 1,000-sheet harvest coming off the line in January.
Circ: Unblending clothes
Most clothes are a blend of materials, making them hard to recycle. US-based Circ has invented a chemical solution to separate the most common blend, polycotton, into its constituent parts.
It uses a hydrothermal process to liquify the polyester and separate it from the cotton.
Both can then be turned into new fibers. Retail giant Zara used them for a clothing line released in April.
SuperCircle: Collecting and sorting
The world lacks the infrastructure to collect and sort large amounts of old clothes, which must be kept clean and separate from other waste.
SuperCircle brings together delivery firms, warehouses and tracking systems to streamline and cheapen the process.
They hope to change public attitudes with in-store drop-off bins, free shipping labels and other encouragements.
"We need ease, convenience and incentives for consumers so that when they are done with an item, the first thing they think is end-of-life recycling," said co-founder Stuart Ahlum.
They now handle all recycling logistics for multiple companies and sectors, including Uniqlo North America.
Saentis Textiles: in-house recycling
Saentis Textiles already helped solve one key challenge with a patented machine that can recycle cotton with minimal damage to the fibres, so it can make quality new textiles.
Its recycled cotton is used by brands including IKEA, Patagonia and Tommy Hilfiger.
Now it is selling its machine to textile companies so they can install one directly in their factories, allowing them to chuck in cut-offs and scraps for recycling on the spot.
Unspun: 3D weaving machine
Unspun claims to have invented the world's first 3D weaving machine, capable of creating a custom-sized pair of jeans directly from yarns in under 10 minutes.
Currently building its first micro-factory in Oakland, California to prove the concept, the machine could remove the need for brands to keep large stockpiles of inventory, cutting down on waste and transport.
Cetia: Preparing old clothes
Clothes must be prepared before they can be recycled, and this is the specialty of France-based Cetia.
Some of its machines are simple, like one that yanks the soles off shoes.
Others are more complex. One uses AI to recognise hard points such as buttons and zippers, and then a laser to slice them off without damaging the item.



Hermes Beats Sales Expectations, Sees Positive Signs in China

The logo of Hermes is seen on a store in Paris, France, April 24, 2020. (Reuters)
The logo of Hermes is seen on a store in Paris, France, April 24, 2020. (Reuters)
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Hermes Beats Sales Expectations, Sees Positive Signs in China

The logo of Hermes is seen on a store in Paris, France, April 24, 2020. (Reuters)
The logo of Hermes is seen on a store in Paris, France, April 24, 2020. (Reuters)

Hermes, whose handbags sell for $10,000 and more, on Thursday reported stronger than expected fourth-quarter revenue growth, lifted by strong sales in the United States and Japan.

Thanks to its ultra-wealthy clients and large order backlog, the group has weathered a luxury sector slowdown better than most of its rivals, consistently increasing revenue while sales at other luxury groups, like LVMH and Kering , have been under pressure.

"The group is going into 2026 with confidence," said CEO Axel Dumas, adding that this year's ‌price increases would ‌be around 5-6%, down from a 6-7% rate in ‌2025, ⁠attributing the slower pace ⁠to currency shifts.

Hermes shares gained 2% in early trade, Reuters reported.

Chiara Battistini, luxury equity analyst at J.P. Morgan, said the price increases Hermes imposes on its deep-pocketed customers this year will be key for the company's growth outlook.

Many of its rivals have put the brakes on price rises due to falling sales. Gucci owner Kering's CEO earlier this week said a price hike "bonanza" post-pandemic had contributed ⁠to the company's revenue slide.

Sales of products, including Birkin and ‌Kelly bags, silk scarves and perfume, grew ‌by 9.8% in the fourth quarter in currency-adjusted terms, compared to an analyst consensus compiled ‌by Visible Alpha of 8.4% growth.

Sales in the Americas region, mainly ‌the United States, rose by 12.1%, beating expectations of around 9%, while sales in Asia excluding Japan - a region mainly driven by China - grew 8%.

POSITIVE SIGNS IN CHINA

In a call with analysts, Dumas said he was seeing positive signs in China, ‌a major luxury market that has slowed significantly in the past few years due to the impact of ⁠a property crash on ⁠the country's economy.

"I do not see the situation deteriorating," he said. "There are positive moves, in particular the way they are managing the property crisis."

Revenues in Hermes' leather division, which accounts for most of its profits, grew by 14.6% organically.

Hermes' full-year operating profit came in at 6.57 billion euros ($7.79 billion), with a 41% profit margin, slightly ahead of estimates of a 40% margin. The company said it would pay a dividend of 18 euros per share.

Hermes has grown its overall annual sales by around 38% in the past three years even as most of the luxury industry stalled. Its shares are up 36% over the same period.

With just 25,000 staff globally, family-controlled Hermes has become France's second-largest company by market capitalization after rival LVMH.


‘Saudi 100 Brands’ Showcases Heritage-Inspired Fashion Presentation at Saudi Cup 2026

The Saudi 100 Brands program, a flagship initiative of the Saudi Fashion Commission, supports emerging Saudi designers. SPA
The Saudi 100 Brands program, a flagship initiative of the Saudi Fashion Commission, supports emerging Saudi designers. SPA
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‘Saudi 100 Brands’ Showcases Heritage-Inspired Fashion Presentation at Saudi Cup 2026

The Saudi 100 Brands program, a flagship initiative of the Saudi Fashion Commission, supports emerging Saudi designers. SPA
The Saudi 100 Brands program, a flagship initiative of the Saudi Fashion Commission, supports emerging Saudi designers. SPA

The Saudi Fashion Commission announced the participation of the Saudi 100 Brands program in the Saudi Cup 2026, set to take place on February 13-14 at King Abdulaziz Racecourse in Riyadh, marking the initiative’s fourth consecutive presence at the global sporting and cultural event.

The participation reflects a celebration of the history and evolution of Saudi fashion, as the initiative presents national heritage through a dynamic and innovative fashion presentation.

The showcases will run over two days, with each day featuring presentations by three Saudi fashion brands, in addition to the participation of three jewelry and accessories brands displaying selected pieces at the accompanying exhibition. This provides a unique opportunity for Saudi designers to present their work to a global audience.

The presentations will highlight the fusion of traditional Saudi heritage with contemporary design, offering a fresh perspective on the Kingdom’s creative identity, with the participation of a selection of Saudi brands.

“Since 2022, the Saudi 100 Brands program has been an integral part of the Saudi Cup, positioning fashion as a cultural expression within one of the Kingdom’s most globally visible events,” said Saudi Fashion Commission chief executive Burak Cakmak.

"This platform has enabled brands to bring together heritage and contemporary narratives that reflect identity, creativity, and innovation. This year represents a natural evolution from an exhibition to a curated showcase, reinforcing fashion’s role as a dynamic cultural platform within the Saudi Cup.”

The Saudi 100 Brands program, a flagship initiative of the Saudi Fashion Commission, continues to support emerging Saudi designers by providing them with the tools, expertise, and platforms needed to expand their reach and influence in the global fashion industry.

The showcased pieces draw inspiration from heritage motifs, textiles, and storytelling, reinterpreted through innovative design to resonate with modern aesthetics and international audiences. The presentations aim to celebrate national identity, highlight the depth of local creative talent, and showcase the distinctive direction of Saudi fashion as part of the Kingdom’s cultural evolution.

The showcases also offer visitors an opportunity to explore the intersection of craftsmanship and cultural expression, while introducing global audiences to Saudi Arabia’s vibrant and expanding fashion ecosystem.

This participation underscores the Saudi Fashion Commission’s broader vision to foster a thriving fashion sector rooted in cultural heritage and driven by international ambition, by blending cultural narratives with innovative design and creating pathways for Saudi fashion to contribute meaningfully to global creative industries, while nurturing talent and positioning Saudi brands for sustained success.


Ralph Lauren’s Fall 2026 Collection a Mix of Romantic Adventure with Metallic Flair 

A model walks the runway during the Ralph Lauren Fall 2026 Collection fashion show in New York, on February 10, 2026. (AFP)
A model walks the runway during the Ralph Lauren Fall 2026 Collection fashion show in New York, on February 10, 2026. (AFP)
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Ralph Lauren’s Fall 2026 Collection a Mix of Romantic Adventure with Metallic Flair 

A model walks the runway during the Ralph Lauren Fall 2026 Collection fashion show in New York, on February 10, 2026. (AFP)
A model walks the runway during the Ralph Lauren Fall 2026 Collection fashion show in New York, on February 10, 2026. (AFP)

With more than 50 years in fashion, Ralph Lauren is still looking for adventure. Lauren took his celebrity guests on an adventure into the English countryside Tuesday for his fall 2026 runway show.

Set amid the beaux arts architecture of the Clock Tower building in Manhattan, Lauren delivered a stylish take on softness and strength, pairing luxurious earth-toned rich fabrics with metallic detailing for his latest collection.

Lauren’s ethereal models with their hair flowing behind them strutted on opulent rugs as celebrity guests including actor Anne Hathaway, singer Lana Del Rey and actor Lili Reinhart looked on from antique style chairs; a romantic painted landscape canvas filled the walls surrounding them.

In his show notes, Lauren described his muse as a woman whose style is not defined by time.

“I love the adventure of fashion,” Ralph Lauren wrote, adding his fall collection “is inspired by that kind of renegade spirit and the confidence of the woman who will wear it in her own personal way — to tell her own story.”

The 86-year-old designer has never been one to follow trends but drive them. At Tuesday’s show, accessories added a modern flair from leather gloves paired with a knit off-the-shoulder dress to shimmering silver detailing.

Supermodel Gigi Hadid opened the show in a wool corseted top and maxi skirt accentuated with a silver waist chain. Other models walked the runway with silver belt chains and metallic brooches that stood in an edgy contrast to Lauren’s romantic Victorian tops and tailored jackets. Lauren pinned metallic glimmering brooches to lush wool cloaks that were elegantly draped over models’ shoulders in a show of strength.

In a modern twist on Joan of Arc, Lauren designed a chain mail top that delicately peeked out from underneath one model’s tweed jacket. Lauren complemented the look with a printed scarf and leather pants.

“There were several looks that had this beautiful chain mail kind of detailing,” actor Ariana DeBose told The Associated Press. “What a way to give a woman beautiful armor.”

Even with his contemporary additions, Lauren’s collection still included his signature touches from his riding boots, exquisite tailoring and elegant high neck blouses.

Lauren’s brand is an American staple that continues to prevail in an ever-changing industry. As part of his enduring legacy, Lauren was once again tapped to design the uniforms for Team USA at the Olympic Winter Games in Milan, marking his sixth time designing for the games.

“From being in Italy with the greatest athletes in the world and then coming here to New York City to put on a fashion show that’s so elegant, it’s two different sides of Ralph Lauren and two different sides of what an American company can do to reach the world,” David Lauren, the company's chief branding and innovation officer, said.