Microsoft Launches Lightweight AI Model

A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
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Microsoft Launches Lightweight AI Model

A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)
A Microsoft sign is pictured at a trade fair in Hannover Messe, in Hanover, Germany, April 22, 2024. (Reuters)

Microsoft on Tuesday launched a lightweight artificial intelligence model, as it looks to attract a wider client base with cost-effective options.

The new version called Phi-3-mini is the first of the three small language models (SLM) to be released by the company, as it stakes its future on a technology that is expected to have a wide-ranging impact on the world and the way people work.

"Phi-3 is not slightly cheaper, it's dramatically cheaper, we're talking about a 10x cost difference compared to the other models out there with similar capabilities," said Sébastien Bubeck, Microsoft's vice president of GenAI research.

SLMs are designed to perform simpler tasks, making it easier for use by companies with limited resources, the company said.

Phi-3-mini will be available immediately on Microsoft cloud service platform Azure's AI model catalog, machine learning model platform Hugging Face, and Ollama, a framework for running models on a local machine, the company said.

Last week, Microsoft invested $1.5 billion in UAE-based AI firm G42. It has also previously partnered with French startup Mistral AI to make their models available through its Azure cloud computing platform.



Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators
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Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators.

Over the coming weeks, people in the EU who use the company's social media platforms for free with ads, will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms.

According to Reuters, these ads will also target users based on age, gender, and location, with some being unskippable for a few seconds.

Meta also plans to reduce the price of ad-free subscriptions by about 40% for European users.

This move comes as European regulators intensify efforts to curb Big Tech's power and level the playing field for smaller firms, including through the landmark Digital Markets Act (DMA) which came into force earlier this year.

The European Union law aims to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores.

Last month, Europe's top court ruled that Meta must restrict the use of personal data harvested from Facebook for targeted advertising, supporting privacy activist Max Schrems.

The European Union did not immediately respond to a Reuters request for comment.

The developments were first reported by the Wall Street Journal.

Earlier in November, Reuters reported that Apple is set to be fined by the European Union's antitrust regulators under the bloc's landmark rules aimed at managing Big Tech's influence, making it the first company to be sanctioned.