Riyadh Air, AlUla Partner to Promote Saudi Tourism Attractions Worldwide

AlUla entered into a strategic partnership with Riyadh Air. SPA
AlUla entered into a strategic partnership with Riyadh Air. SPA
TT

Riyadh Air, AlUla Partner to Promote Saudi Tourism Attractions Worldwide

AlUla entered into a strategic partnership with Riyadh Air. SPA
AlUla entered into a strategic partnership with Riyadh Air. SPA

AlUla entered into a strategic partnership with Riyadh Air, Saudi Arabia's new world-class airline that has announced an ambitious target to fly to over 100 destinations by 2030.
Under the partnership deal, which was signed on the sidelines of the Arabian Travel Market (ATM) in Dubai, AlUla and the Public Investment Fund-owned Riyadh Air will collaborate on multiple initiatives to raise the profile of AlUla and the new carrier to discerning travelers from across Saudi Arabia and around the globe. Ultimately, the partnership aims to increase tourist volumes to AlUla from key global markets.
"Today marks the start of an exciting new partnership for AlUla and Riyadh Air, which has already made a notable impact on the global aviation landscape, notwithstanding its status as a relatively new airline," said Royal Commission for AlUla (RCU) vice president of destination management and marketing Rami AlMoallim.

"By working together, we can leverage the growing global excitement about AlUla as the Kingdom's premier luxury boutique heritage destination while also making a significant contribution to the Kingdom's broader tourism landscape."

Riyadh Air senior vice president of marketing and communications Osamah Alnuaiser said that as a major Saudi tourist destination, AlUla already offers such rich and unique experiences to visitors.

“At Riyadh Air, we have no doubt that we are both working towards a shared goal of increasing travelers' numbers to the Kingdom."
The cooperation between the two sides will see the delivery of multiple initiatives, including seamless and immersive digital experiences across multiple touch points. In addition, both entities will share and leverage data insights to produce refined content and product strategies for optimal campaign performance, enabling both sides to identify trends and behavioral patterns to produce data-driven decision making and strategies.



Gold Jumps, on Track for Best Week in Over a Year on Safe-haven Demand

FILE PHOTO: Gold bullions are displayed at GoldSilver Central's office in Singapore June 19, 2017. REUTERS/Edgar Su/File Photo
FILE PHOTO: Gold bullions are displayed at GoldSilver Central's office in Singapore June 19, 2017. REUTERS/Edgar Su/File Photo
TT

Gold Jumps, on Track for Best Week in Over a Year on Safe-haven Demand

FILE PHOTO: Gold bullions are displayed at GoldSilver Central's office in Singapore June 19, 2017. REUTERS/Edgar Su/File Photo
FILE PHOTO: Gold bullions are displayed at GoldSilver Central's office in Singapore June 19, 2017. REUTERS/Edgar Su/File Photo

Gold prices rose over 1% to hit a two-week peak on Friday, heading for the best weekly performance in more than a year, buoyed by safe-haven demand as Russia-Ukraine tensions intensified.

Spot gold jumped 1.3% to $2,703.05 per ounce as of 1245 GMT, hitting its highest since Nov. 8. US gold futures gained 1.1% to $2,705.30.

Bullion rose despite the US dollar hitting a 13-month high, while bitcoin hit a record peak and neared the $100,000 level.

"With both gold and USD (US dollar) rising, it seems that safe-haven demand is lifting both assets," said UBS analyst Giovanni Staunovo.

Ukraine's military said its drones struck four oil refineries, radar stations and other military installations in Russia, Reuters reported.

Gold has gained over 5% so far this week, its best weekly performance since October 2023. Prices have gained around $173 after slipping to a two-month low last week.

"We understand that the price setback has been used by 'Western world' investors under-allocated to gold to build exposure considering the geopolitical risks that are still around. So we continue to expect gold to rise further over the coming months," Staunovo said.

Bullion tends to shine during geopolitical tensions, economic risks, and a low interest rate environment. Markets are pricing in a 59.4% chance of a 25-basis-points cut at the Fed's December meeting, per the CME Fedwatch tool.

However, "if Fed skips or pauses its rate cut in December, that will be negative for gold prices and we could see some pullback," said Soni Kumari, a commodity strategist at ANZ.

The Chicago Federal Reserve president reiterated his support for further US interest rate cuts on Thursday.

On Friday, spot silver rose 1.8% to $31.34 per ounce, platinum eased 0.1% to $960.13 and palladium fell 0.6% to $1,023.55. All three metals were on track for a weekly rise.