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Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA
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Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA

Qiddiya Investment Company (QIC), a global leader in entertainment and developer of the concept of play, has announced the entry of Saudi Entertainment Ventures (SEVEN) into its group of companies. The move enhances the entertainment ecosystem and achieves integration between QIC’s activities in the sector.
By joining QIC, SEVEN supports the group's objectives in developing the concept of play, enhancing local talents and capabilities, as well as improving the quality of life across Saudi Arabia.
SEVEN will continue to redefine the concept of entertainment in Saudi Arabia and elevate the entertainment experience for visitors by developing and operating 21 entertainment projects in 14 Saudi cities. Investments will total more than SAR 50 billion, SPA reported.
Commenting on this announcement, Abdullah Aldawood, Managing Director of Qiddiya Investment Company and Chairman of SEVEN, said:
"This move is an important step that enhances our ability to encourage all Saudi Arabia’s residents and visitors, to embrace the concept of play; with its positive impact on society as a whole.
“It aims to develop knowledge, skills and creativity. This step ultimately aims to create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”
SEVEN has announced a series of partnerships with globally renowned attraction brands such as Transformers and Play Doh from Hasbro, Discovery Adventures from Warner Bros., Hot Wheels from Mattel, Clip ‘n Climb, and Flow House. This offering is further complemented with handpicked retail and food and dining options for all tastes. This follows a series of key announcements in Riyadh, Tabuk, Al Madinah and Yanbu, in addition to nine additional projects that will be unveiled in the coming period.
The announcement of ownership follows the launch of Qiddiya City’s urban plan and global branding in December 2023. Qiddiya seeks to become a leading entertainment, sports and culture powerhouse in the near future, aiming to welcome 48 million visitors annually to enjoy Qiddiya City’s world-class attractions and unique experiences.
PIF launched SEVEN in 2017, while Qiddiya stands as a PIF giga-project. SEVEN reflects PIF’s efforts to develop and empower promising sectors in Saudi Arabia and will contribute to diversifying the economy and increasing the growth of non-oil GDP to meet the aims of Saudi Vision 2030.
Entertainment is one of PIF’s primary strategic local growth sectors, with an aim to enhance integration between projects and companies owned by PIF and increase their operational efficiency. SEVEN will leverage Qiddiya’s capabilities and opportunities to grow investment.

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Varieties

Olympic Tourists in Cortina Can Explore the Dolomites with the New ‘Uber Snowmobile’ Service

The peaks of the Dolomites are seen from the Cortina Sliding Centre during the Milano Cortina 2026 Winter Olympic Games in Cortina d'Ampezzo on February 5, 2026. (AFP)
The peaks of the Dolomites are seen from the Cortina Sliding Centre during the Milano Cortina 2026 Winter Olympic Games in Cortina d'Ampezzo on February 5, 2026. (AFP)
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Olympic Tourists in Cortina Can Explore the Dolomites with the New ‘Uber Snowmobile’ Service

The peaks of the Dolomites are seen from the Cortina Sliding Centre during the Milano Cortina 2026 Winter Olympic Games in Cortina d'Ampezzo on February 5, 2026. (AFP)
The peaks of the Dolomites are seen from the Cortina Sliding Centre during the Milano Cortina 2026 Winter Olympic Games in Cortina d'Ampezzo on February 5, 2026. (AFP)

The peaks of the Dolomites are seen from the Cortina Sliding Centre during the Milano Cortina 2026 Winter Olympic Games in Cortina d'Ampezzo on February 5, 2026. (AFP)

For one month starting on Saturday, Olympic spectators keen for a side trip to a UNESCO World Heritage Site can use Uber to reserve a ride on a snowmobile along the snow-covered road to the base of the Three Peaks of Lavaredo.

The dramatic, jagged limestone pinnacles stand just 23 kilometers (14.3 miles) from the Cortina venues where athletes are competing in the 2026 Winter Olympics and Paralympics.

One of the Olympic torchbearers, Giulia Baffetti, runs snowmobiling tours through Cortina-based winter activities outfit Snowdreamers. The company partnered with Uber, the official ride-hailing sponsor for the Games, to offer free tours on the weekends in February to people in town.

"Uber Snowmobile" tours, which can only be booked through Uber, include a ride in an Uber transfer bus for up to eight people from Cortina to the spot where riders mount their snowmobiles for departure. Tourgoers then follow the instructor, who leads the line of snowmobiles.

The first slots offered went fast, but Uber spokesperson Caspar Nixon said Friday that it planned to add more.

The three peaks are a magical place, Baffetti said, and this is a way for more people to experience it. Hikers and climbers flock there in the warmer months. In the winter, it’s a prime spot for cross-country skiing, snowshoeing and sledding. Snowmobiling is allowed in a limited area in order to protect the environment.

"We want to give an experience to the tourists, so they can feel the mountains in a different way," she said.

The Associated Press took the one-hour tour on Thursday, ahead of the Saturday launch, along with one other person. Helmets are essential, while heated handgrips are a most welcome feature. And that red button? Passengers can push it to stop the snowmobile if it veers off course or they feel unsafe.

The adrenaline-filled ride reaches speeds up to 40 kph (25 mph) when zooming past snow-covered trees, and drivers are instructed to slow when coming upon cross-country skiers and sledders. Deer and wolves are sometimes seen along the 7-kilometer (4.3-mile) route up to the base of the peaks.

Also visible on Thursday was the southernmost of the three Lavaredo peaks, rising sharply out of the fog. While the Dolomites are breathtaking from Cortina — and on Friday, the sun shone and the view was clear from town — they are even more impressive up close.

The route back includes a short loop around Lake Antorno. Before traversing all the ups and downs, the snowmobile instructor leading the tour offers a reminder about that red button.

Saher Deeb, an Israeli tourist, was along for the ride Thursday, one day after his 29th birthday. It was his first time on a snowmobile, and he was all smiles as he climbed off at the end.

"It was perfect," he said.

Varieties

French Duo Finish Walking from France to Shanghai After 1.5 Years

Performers throw molten iron to create sparks during a performance on the Bund promenade along the Huangpu river, ahead of the upcoming Lunar New Year of the Horse in Shanghai on February 2, 2026. (AFP)
Performers throw molten iron to create sparks during a performance on the Bund promenade along the Huangpu river, ahead of the upcoming Lunar New Year of the Horse in Shanghai on February 2, 2026. (AFP)
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French Duo Finish Walking from France to Shanghai After 1.5 Years

Performers throw molten iron to create sparks during a performance on the Bund promenade along the Huangpu river, ahead of the upcoming Lunar New Year of the Horse in Shanghai on February 2, 2026. (AFP)
Performers throw molten iron to create sparks during a performance on the Bund promenade along the Huangpu river, ahead of the upcoming Lunar New Year of the Horse in Shanghai on February 2, 2026. (AFP)

Two French adventurers reached the end of an epic walk from France to Shanghai on Saturday, after nearly a year and a half crossing 16 countries almost entirely on foot.

Loic Voisot and Benjamin Humblot embraced as they stood by the river on the Bund promenade, the financial hub's distinctive skyline glittering in the background.

Voisot and Humblot set off from Annecy in September 2024.

"We were thinking about this moment almost every day for more than a year now, so it's a really strong feeling," Humblot said of reaching their destination.

Hanging out after work one day, the two friends realized they both yearned for a "great adventure".

They wanted to visit China -- but without flying, which they believe is too harmful to the environment.

A plan to set out on foot was hatched, and except for a stretch in Russia which was done by bus for safety reasons, 518 days and around 12,850 kilometers (7,980 miles) later they took the last steps to completing it.

Around 50 people gathered at the start point for the last 10km stretch of their odyssey, many local people who have been following them on social media.

Along the way their numbers swelled, as media, French residents of Shanghai and others joined.

"If your dreams are crazy, just take it step by step and sometimes you will not succeed, but sometimes you will," said Voisot.

Asked what he would do first now the walk was over, he joked: "Sleep a lot!"

Varieties

Annual Orchids Show Brings Vivid Color to Chicago Winter

Orchids adorn a Volkswagen Beetle as finishing touches are placed on the 12th annual Chicago Botanic Garden Orchid Show, Friday, Feb. 6, 2026, in Glencoe, Ill. (AP)
Orchids adorn a Volkswagen Beetle as finishing touches are placed on the 12th annual Chicago Botanic Garden Orchid Show, Friday, Feb. 6, 2026, in Glencoe, Ill. (AP)
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Annual Orchids Show Brings Vivid Color to Chicago Winter

Orchids adorn a Volkswagen Beetle as finishing touches are placed on the 12th annual Chicago Botanic Garden Orchid Show, Friday, Feb. 6, 2026, in Glencoe, Ill. (AP)
Orchids adorn a Volkswagen Beetle as finishing touches are placed on the 12th annual Chicago Botanic Garden Orchid Show, Friday, Feb. 6, 2026, in Glencoe, Ill. (AP)

A soft layer of white snow blankets the grounds of the Chicago Botanic Garden. The air is chilly, the sky gray.

Inside, however, the air is warm and lights illuminate more than 10,000 vividly colored orchids. Staff members move in and out of greenhouses, preparing to open the garden’s 12th annual Orchid Show on Saturday.

This year’s theme is “Feelin’ Groovy" with several installations calling back to the 1970s, including a yellow Volkswagen Beetle filled with orchids.

“It’s just a really great way to get out of the winter cold and come into our greenhouses,” said Jodi Zombolo, associate vice president of visitor events and programs. “I think people are really looking for something to kind of bring happiness and something that they will enjoy and find whimsy in.”

The orchid family is one of the largest in the plant world and some of the species in the show are rare, exhibits horticulturist Jason Toth said. One example is the Angraecum sesquipedale, also known as Darwin’s orchid, on display in the west gallery.

Toth said the orchid led Darwin to correctly conclude that pollinators have adapted in order to reach down the flower's very long end.

"It has a great story and it’s quite remarkable-looking,” said Toth.

Elsewhere, massive, gnarly roots dangle from purple, pink and yellow Vanda orchids in the south greenhouse. These epiphytic orchids grow on the surface of trees instead of in soil.

“I think everyone’s tired of the winter,” said Toth. “So having some kind of flower show at this point is what we’re all craving. And 'Orchids' fits the bill.”

The show is expected to draw 85,000 visitors this year.