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Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
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Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner

Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company's annual shareholders' meeting in Germany.
"It's important to understand that not everyone can afford to buy a shoe for 120 or 150, but everyone wants to take part in the same trends," Gulden told investors in a presentation in Furth, near Adidas' headquarters in Herzogenaurach.
Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines, according to a presentation slide shown by Gulden.
"What we do at the top, 100 and higher, we're bringing that down. So, for Foot Locker, for Intersport, and for Deichmann, we've also got something to offer," Reuters quoted Gulden as saying.

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Fashion

Shein Accuses Temu of 'Industrial Scale' Copyright Breaches in UK Legal Battle

FILE PHOTO: Shein and Temu logos are seen in this illustration taken August 22, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Shein and Temu logos are seen in this illustration taken August 22, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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Shein Accuses Temu of 'Industrial Scale' Copyright Breaches in UK Legal Battle

FILE PHOTO: Shein and Temu logos are seen in this illustration taken August 22, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Shein and Temu logos are seen in this illustration taken August 22, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Online fast-fashion platform Shein ‌accused Temu of copyright infringement "on an industrial scale", while Temu countered that Shein is using litigation to stifle competition, as a trial opened at London's High Court on Monday.

The case is part of a global legal battle between the fast-growing rivals, with potential implications for platform practices, supplier relationships and the enforcement of intellectual property rights across global e-commerce.

Shein alleges Temu used thousands of its photos to advertise copies of Shein's own-brand clothing ‌on its website, ‌to "piggy-back" on a more established ‌competitor, Reuters said.

"This ⁠was an attempt ⁠to steal a march on an existing participant in the market and Temu has sought to obtain, we say, an unfair advantage," Shein's lawyer Benet Brandreth said.

Temu denies the allegations.

TEMU COUNTER-CLAIM OVER REMOVED PRODUCTS

Brandreth told the court Temu has dropped its defense to Shein's ⁠copyright claims over nearly 2,300 photos taken ‌by Shein employees, likening it ‌to "the defendant waiting to see if the witnesses will turn ‌up, only to plead guilty".

Temu – owned by PDD ‌Holdings – has counter-claimed, seeking damages after it had to remove thousands of product listings when Shein obtained an injunction.

It also alleges Shein broke competition law by tying fast-fashion suppliers to ‌exclusive agreements. That part of the case is due to go to trial next ⁠year.

Temu's lawyers ⁠argue Shein's lawsuit is not a legitimate attempt to stop copyright infringement, but is designed to secure a competitive advantage.

The two-week London trial is the latest legal battle between the two rivals, which have also sued each other in the US, and comes amid intensifying regulatory scrutiny.

Shein and Temu have expanded rapidly in international markets with low-cost clothing, accessories and gadgets. But the removal of a US customs exemption on low-value e-commerce parcels last year – with the European Union set to follow in July – could weigh on growth.

Fashion

UK's ASOS to Sell Lichfield Center to Marks & Spencer for $90 Million

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
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UK's ASOS to Sell Lichfield Center to Marks & Spencer for $90 Million

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS ‌said on Monday it will sell its Lichfield fulfilment center to rival Marks & Spencer for 66 million pounds ($89.7 million), as the British retailer looks to simplify operations and dispose of non-core assets.

Here are some details:

* ASOS expects the ‌sale of ‌the facility, which ‌is ⁠used by retailers to ⁠store products and process orders, to generate a one-off pre-tax profit of 85 million pounds and annual cash cost savings of 6 ⁠million pounds.

* ASOS ‌has been ‌focused on reducing costs and ‌trimming operations as it grapples ‌with weaker consumer spending and inflationary pressures.

* The disposal is aimed to address the company's excess capacity, ‌the retailer said, adding that its fulfilment centers in ⁠Barnsley ⁠and Berlin give it enough capacity for future growth.

* ASOS expects the disposal to be completed during the second half of fiscal year 2026.

* The company said its Atlanta fulfilment center will be its only non-core asset.

Fashion

Zara Denies Infringing Jo Malone Trademark in Estee Lauder Case

The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
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Zara Denies Infringing Jo Malone Trademark in Estee Lauder Case

The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo

Fashion retailer Zara has denied infringing Estee Lauder's Jo Malone trademark, saying in UK High Court filings that it uses the perfumer's name on fragrances it sells in collaboration with her in line with principles the cosmetics giant set out in 2020.

Estee Lauder bought Malone's eponymous perfume brand and the rights to use her name in 1999. Malone left the company in 2006 and launched a new fragrance label, "Jo Loves", in 2011, before starting a perfume collaboration with Zara in 2019.

Although the Zara perfume bottles only feature its own branding, the lawsuit brought by Estee Lauder against Malone, "Jo Loves", and Zara's UK business is based on the words "Jo Malone" being included in the product descriptions on Zara's website and "Created by Jo ⁠Malone CBE, founder ⁠of Jo Loves" on the back of the packaging.

A spokesperson for The Estée Lauder Companies declined to comment on the defense filing by ITX, the UK subsidiary of Zara owner Inditex, which was seen by Reuters.

The spokesperson referred to the company's statement when the suit was filed in March, saying Malone agreed in 1999 to "refraining from using the Jo Malone name in certain commercial contexts, including the marketing of fragrances".

ITX said in its defense filing that Estee Lauder complained in August 2020 about "Jo Malone" being ⁠used in a post on Zara's official Weibo social media account in China, but that the US company's lawyers had said in October of that year that this was within the permitted scope of use.

The ITX filing said Estee Lauder's lawyers at the same time set out principles for Zara's use of the name, saying Zara should use "Jo Malone CBE,Ms Jo Malone,Ms Malone" or "Jo" to differentiate between the individual and the brand, and not refer to her as founder of the fragrance brand Jo Malone.

The wording on the perfume packaging and on Zara's website is in accordance with those principles, ITX said in the filing.

ITX said the case triggers the broader question of how Malone "can fairly and legitimately refer to herself" in light of Estee Lauder's trademark. The Zara perfume ⁠descriptions now read: "In ⁠collaboration with perfumer Ms. Jo Malone CBE, founder of Jo Loves."

Malone, who did not immediately respond to an emailed request for comment, posted a video statement on her personal Instagram account last month about the use of her name.

"Seven years ago, I started to work with Zara, they approached me, they didn't approach a company, they didn't approach a brand, they didn't approach a logo, they approached me, Jo Malone, the person ... we have gone above and beyond to make sure everyone understands this has nothing to do with Jo Malone London the company," she said in the statement.

ITX also denied Estee Lauder's claim of "passing off" - the practice of misleading consumers into thinking goods or services are those of another company - and denied the lawsuit's characterization of its perfumes as "budget".

On Zara's UK website the perfumes, including "Energetically New York,Elegantly Tokyo," and "Fashionably London" are priced at 35.99 pounds ($48.82) per 100ml bottle. Jo Malone perfumes sell for 122 pounds and above for the same volume.

Inditex declined to comment on the ITX filing.