Riyadh, Brasilia Seek to Boost Economic Integration and Joint Work

Saudi Crown Prince Mohammed bin Salman receives Brazilian President Lula da Silva in Riyadh on November 28, 2023 (SPA)
Saudi Crown Prince Mohammed bin Salman receives Brazilian President Lula da Silva in Riyadh on November 28, 2023 (SPA)
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Riyadh, Brasilia Seek to Boost Economic Integration and Joint Work

Saudi Crown Prince Mohammed bin Salman receives Brazilian President Lula da Silva in Riyadh on November 28, 2023 (SPA)
Saudi Crown Prince Mohammed bin Salman receives Brazilian President Lula da Silva in Riyadh on November 28, 2023 (SPA)

Brazilian Ambassador to Saudi Arabia Sergio E. Bath said that the exchange of high-level visits between the two countries highlight their common vision and their desire to deepen bilateral relations and cooperation at the regional and multilateral levels.

During an interview with Asharq Al-Awsat, Bath said that in 2018, Brazil and Saudi Arabia, two members of the G20, celebrated the 50th anniversary of the establishment of their diplomatic ties.

He explained that Saudi-Brazilian relations have witnessed tremendous growth since 1968, especially under the current leadership of the Custodian of the Two Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman.

Brazil officially assumed the presidency of the G20 in December 2023. The group’s summit will be held this year in Rio de Janeiro on Nov. 18-19.

According to the ambassador, Saudi Arabia and Brazil are considered economic powers in their regions, and maintain ideal relations with neighboring states, which include respect for each other’s sovereignty, dissociation from regional disputes and cooperation in various fields to achieve mutual benefit, in addition to facilitating the free flow of intra- and internal trade and investments within economic blocs and regions.

The interview coincided with the visit of Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef to Brazil as part of a tour that will also take him to Chile.

Bath said that the Saudi minister’s trip confirms the Kingdom’s growing interest in strengthening bilateral relations with Brazil.

The delegation, according to the Brazilian diplomat, is exploring opportunities for cooperation in the industrial and mining sectors, exchange of expertise, and the latest developments in industrial technologies and joint investments.

He pointed out that the delegation is focusing primarily on developing supply chains, enhancing technological exchange, and driving innovation to achieve sustainable development and economic flexibility, as well as discussing opportunities for cooperation in the fields of food manufacturing, medicine and aviation.

Agreements

During the Brazilian-Saudi Investment Forums held in Brazil in 2023, $9 billion were made available for new bilateral investment projects until 2030, according to Bath, who noted that during one of these events in Sao Paulo, the two countries signed agreements worth around $3.5 billion.

Economic cooperation

Bath told Asharq Al-Awsat that Saudi Arabia and Brazil are the two largest economies within their regions, adding that commong stances have created enormous potential for cooperation in various sectors to achieve mutual benefits.

“In 2019, the Saudi Crown Prince announced the allocation of $10 billion to invest in Brazil, and since then significant progress has been made. For example, but not limited to, approximately $765 million was invested in Minerva Foods and BRF through SALIC, a subsidiary of the Public Investment Fund (PIF),” he stated.

The Brazilian diplomat added that Al-Manara Metals Company, supported by PIF, concluded a deal worth $2.6 billion to acquire a 10 percent stake in the basic metals division of Vale SA, while PIF has $400 million worth of investments in the Brazilian financial sector.

He further stressed that the Kingdom has shown interest in many sectors in which Brazilian companies are competitive, including defense and space, agriculture and fresh food, medicines and medical devices, clean energy and green hydrogen, communications, science and technology, and digital economy and innovation.

Regarding investments in Saudi Arabia, Bath said that the joint venture agreement between BRF and the Halal Products Development Company, a subsidiary of PIF, is another example of the work of Brazilian companies and their long-term engagement and commitment to this country.

Areas of cooperation

“During President Luiz Inacio Lula da Silva’s visit to the Kingdom, in November 2023, Embraer signed three cooperation agreements with the Saudi government and companies in the fields of civil aviation, defense and security, and air mobility in urban areas,” the ambassador told Asharq Al-Awsat.

He went on to say that the Brazilian Ministry of Mines and Energy signed a memorandum of understanding to promote cooperation in the field of energy, including oil and gas, electricity, renewable energy, energy efficiency, petrochemicals, hydrogen, and the circular carbon economy.

Bath explained that the MoU covers digital transformation and innovation, strategic partnership development, supply chain, technology enhancement, and localization of industry-specific materials, products and services.

On trade exchange, the ambassador said: “Brazil’s exports to Saudi Arabia are still traditionally dominated by poultry, beef, soybeans, corn and sugar, representing about 80 percent (of exports), while the share of other food and non-food products stands at only 20 percent.”

“However, when looking at Brazil’s total exports to the world, about 60 percent of those consist of manufactured consumer and industrial products, which indicates that Saudi Arabia has not yet explored the comparative advantages and competitiveness of food and non-food products manufactured in Brazil.”

Bath emphasized that Saudi Arabia has recognized his country as a strategic partner for its food security, and has undertaken some important initiatives and investments.

“However, the great potential for further cooperation remains untapped, which I hope will be embodied through all the visits made by high-level delegations,” he remarked.

Apart from the food, non-food consumer goods and industrial sectors, Bath pointed to great potential for cooperation in various sectors, such as healthcare, defense, clothing and footwear, chocolate and confectionery, other processed foods, household, electrical and mechanical appliances, heavy products and equipment.

Volume of bilateral trade

According to the diplomat, Saudi Arabia is Brazil’s first trading partner in the region, and Brazil is the Kingdom’s largest trading partner in South America, with total bilateral trade in 2023 amounting to about $6.7 billion.

“Although Brazil’s exports to the Kingdom mainly consist of animal proteins and agricultural products, a gradual change in patterns has been observed in exports of manufactured industrial and consumer goods. The most important food exports from Brazil to Saudi Arabia are chicken, sugar, corn, soybean products and beef,” he underlined.

Non-food exports, according to Bath, include iron and other ores, wood and its products, weapons and ammunition, machinery and equipment, and transportation equipment. The main exports from the Kingdom to Brazil are crude oil, fertilizers, plastic products, aluminum products, and other petrochemicals.



Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco Achieves 70% Local Content Target through iktva Program
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Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco announced on Wednesday that its supply chain transformation program, iktva (In-Kingdom Total Value Add), has achieved its target of reaching 70% local content.

Building on this milestone, the company said that it plans to increase local content in its goods and services procurement to 75% by 2030.

Since its launch, the iktva program has contributed more than $280 billion to the Kingdom’s gross domestic product, reinforcing its role as a key driver of industrial development, economic diversification, and long-term financial resilience.

Through the localization of goods and services, the program has strengthened the resilience and reliability of Aramco’s supply chains, enhanced operational continuity, reduced supply chain vulnerabilities, and provided protection against global cost inflation - capabilities that proved critical during periods of disruption.

Aramco President and CEO Amin Nasser expressed pride in the scale of transformation achieved through iktva and its positive impact on the Kingdom’s economy, noting that the announcement represents a major milestone in the program’s journey and reflects a significant leap in Saudi Arabia’s industrial development, fully aligned with the Kingdom’s national vision.

“iktva is a core pillar of Aramco’s strategy to build a competitive national industrial ecosystem that supports the energy sector while enabling broader economic growth and creating thousands of job opportunities for Saudi nationals,” he stressed.

By localizing supply chains, the program ensures operational reliability and mitigates disruptions that may affect global supply chains, he added, noting that its cumulative impact over a decade demonstrates the sustained value it continues to generate.

Over the past decade, iktva has emerged as a leading example of supply-chain-driven economic transformation, converting Aramco’s project spending into domestic economic multipliers that have created jobs, improved productivity, stimulated exports, and strengthened supply chain resilience.

The program has identified more than 200 localization opportunities across 12 key sectors, representing an annual market value of $28 billion. These opportunities have translated into tangible investment outcomes, catalyzing more than 350 investments from 35 countries in new manufacturing facilities within the Kingdom, supported by approximately $9 billion in capital. These investments have enabled the local manufacture of 47 strategic products in Saudi Arabia for the first time.

iktva has also contributed to the creation of more than 200,000 direct and indirect jobs across the Kingdom, further strengthening the local industrial base and national capabilities. To support continued growth, the program organized eight regional supplier forums worldwide in 2025, in addition to its biennial forum. These events helped connect global investors, manufacturers, and suppliers with localization opportunities in Saudi Arabia.


AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
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AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo

Malaysian budget carrier AirAsia X on Wednesday unveiled plans to resume flights from Kuala Lumpur to London via a new hub in Bahrain, using the extended range of narrow-body jets to stitch fresh routes alongside established carriers.

The service, due to start in June, would make Bahrain AirAsia X's first hub outside Asia, placing it within reach of busy markets in Southeast Asia, the Middle East and Europe.

It also marks a ‌return to ‌the British capital more than a decade after the airline suspended ‌non-stop ⁠flights from Kuala Lumpur ⁠and retired its Airbus A340 jets.

Co-founder Tony Fernandes said Bahrain could become a regional gateway for underserved secondary cities across Asia, Africa and Europe.

"While ... of course London is a very emotional destination for many people in Southeast Asia, the real aim is to have a bunch of A321s flying maybe 15 times a day to Bahrain," he told Reuters in an interview.

"From Bahrain, you connect to Africa and Europe with a big emphasis ⁠on creating connectivity that doesn't exist."

The move follows Asia's ‌largest low-cost carrier completing its acquisition of the short-haul ‌aviation business from parent Capital A, bringing the group's seven airlines under one umbrella.

Fernandes, also CEO ‌of Capital A, stressed the importance of the Airbus A321XLR, an extra-long-range narrow-body aircraft ‌he said would let the airline replicate its Asian low-cost model on intercontinental routes.

"That aircraft enables me to start thinking we can do what we did in Asia to Europe and Africa," he said, citing potential secondary routes such as Penang to Cologne or Prague.

AirAsia plans to ‌redeploy its larger A330s to longer routes while building up the Bahrain hub, with possible African destinations including the Maghreb region, Egypt, ⁠Morocco, Tanzania and Kenya. ⁠A Bangkok-to-Europe route is also under consideration.

Fernandes played down direct competition with Gulf carriers such as Emirates and Qatar Airways, positioning AirAsia X as a budget option aimed at a different market.

"I'm all about stimulating a new market," he said. "We've got into our little playground (of) 3 billion people, most of them have not been to Europe."


Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
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Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)

The EU must "tear down the barriers" that prevent it from becoming a truly global economic giant, European Commission chief Ursula von der Leyen said Wednesday, ahead of leaders' talks on making the 27-nation bloc more competitive.

"Our companies need capital right now. So let's get it done this year," the commission president told EU lawmakers as she outlined key steps to bridging the gap with China and the United States.

"We have to make progress one way or the other to tear down the barriers that prevent us from being a true global giant," she said, calling the current system "fragmentation on steroids."

Reviving the moribund EU economy has taken on greater urgency in the face of geopolitical shocks, from US President Donald Trump's threats and tariffs upending the global trading to his push to seize Greenland from Denmark.

AFP said that Von der Leyen delivered her message before heading with EU leaders including France's Emmanuel Macron and Germany's Friedrich Merz to a gathering of industry executives in Antwerp, held on the eve of a summit on bolstering the bloc's economy.

A key issue identified by the EU is the fact that European companies face difficulties accessing capital to scale up, unlike their American counterparts.

To tackle this, Plan A would be to advance together as 27 states, von der Leyen said, but if they cannot reach agreement, the EU should consider "enhanced cooperation" between those countries that want to.

Von der Leyen said Europe should ramp up its competitiveness by "stepping up production" on the continent and "by expanding our network of reliable partners", pointing to the importance of signing trade agreements.

After recent deals with South American bloc Mercosur and India, she said more were on their way -- with Australia, Thailand, the Philippines and the United Arab Emirates.

One of the biggest -- and most debated -- proposals for boosting the EU's economy is to favor European firms over foreign rivals in "strategic" fields, which von der Leyen supports.

"In strategic sectors, European preference is a necessary instrument... that will contribute to strengthen Europe's own production base," she said -- while cautioning against a "one-size-fits-all" approach.

France has been spearheading the push, but some EU nations like Sweden are wary of veering into protectionism and warn Brussels against going too far.

The EU executive will also next month propose the 28th regime, also known as "EU Inc", a voluntary set of rules for businesses that would apply across the European Union and would not be linked to any particular country.

Brussels argues this would make it easier for companies to work across the EU, since the fragmented market is often blamed for why the economy is not better.

The commission is also engaged in a massive effort to cut red tape for firms, which complain EU rules make it harder to do business -- drawing accusations from critics that Brussels is watering down key legislation on climate in particular.