Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.



Valentino Unit Put Under Court Administration in Italy over Labor Exploitation

Designer Valentino shoes are seen on display at the Nordstrom flagship store during a media preview in New York, US, October 21, 2019. REUTERS/Shannon Stapleton/File Photo
Designer Valentino shoes are seen on display at the Nordstrom flagship store during a media preview in New York, US, October 21, 2019. REUTERS/Shannon Stapleton/File Photo
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Valentino Unit Put Under Court Administration in Italy over Labor Exploitation

Designer Valentino shoes are seen on display at the Nordstrom flagship store during a media preview in New York, US, October 21, 2019. REUTERS/Shannon Stapleton/File Photo
Designer Valentino shoes are seen on display at the Nordstrom flagship store during a media preview in New York, US, October 21, 2019. REUTERS/Shannon Stapleton/File Photo

An Italian court on Thursday placed under judicial administration a company owned by fashion group Valentino for subcontracting its production to Chinese-owned firms that allegedly exploited workers.

The court in Milan ordered a one-year administration for Valentino Bags Lab Srl, which makes Valentino-branded handbags and travel articles, according to the 30-page ruling seen by Reuters.

The administration will be lifted earlier if the company brings its practices into line with legal requirements.

The court said Valentino Bags Lab "culpably failed" to adequately oversee its suppliers in order to pursue higher profits.

Neither Valentino nor Valentino Bags Lab could be immediately reached for comment.

French fashion group Kering bought a 30% stake of the Italian brand in 2023 from Qatari investment fund Mayhoola, with an option to purchase the whole of its share capital by 2028.

Valentino Bags Lab is the fourth fashion company to be targeted by the same Milan court over similar labor issues since December 2023, following an Italian unit of French luxury giant LVMH's Dior, Italy's Armani, and Alviero Martini, an Italian handbag company.

The Milan court lifted the judicial administration it placed on these three companies before the end of the one-year deadline imposed on them.

The judges wrote in their ruling that despite the previous cases being widely reported "Valentino Bags Lab kept operating with suppliers who exploit workers and use labor in violation of safety regulations, without in any way increasing its control systems".

The prosecutors in the case said the violation of rules among fashion companies in Italy was "a generalized and consolidated manufacturing method".

Italy is home to thousands of small manufacturers that cover 50%-55% of global luxury goods production, consultancy Bain has calculated.

DAY-NIGHT PRODUCTION

In the latest case, Carabinieri police from the Milan labor protection unit inspected seven Chinese-owned workshops around Italy's financial capital from March to December 2024, including one of the firms involved in the Dior case last year.

They identified 67 workers, of whom nine were completely off the books. Three of these were irregular immigrants.

Workers were made to sleep in the workplace in order to have "manpower available 24 hours a day," according to the ruling.

It said data mapping electricity consumption showed "seamless day-night production cycles, including during the holidays". In addition, safety devices had been removed from the machinery to allow them to operate faster, it said.

One of the contractors, Bags Milano Srl, has had Valentino Bags Lab as its sole purchaser since 2018, commissioning around 4,000 bags per month, with production costs ranging from 35-75 euros ($39.20-$84) per bag, judicial sources said.

These bags were then sold to customers at prices ranging from 1,900 to 2,200 euros, according to two judicial sources.

The judges said the owner of Bags Milano subcontracted the production of some of the Valentino bags to other Chinese-owned workshops.

The owners of the contracting and subcontracting companies are under investigation by Milan prosecutors for exploiting workers and employing people off the books. Valentino Bags Lab itself faces no criminal probe.

Investigations by Italian magistrates have over the last years exposed alleged exploitation of workers in the fashion and luxury supply chain.

Milan's court proposed in June 2024 a scheme under which luxury firms should strengthen checks on suppliers to ensure they respect labor laws.