Dolce & Gabbana Launches New Perfume for Dogs

A model presents a creation from the Dolce & Gabbana Fall/Winter 2024 collection during Fashion Week in Milan, Italy, February 24, 2024. (Reuters)
A model presents a creation from the Dolce & Gabbana Fall/Winter 2024 collection during Fashion Week in Milan, Italy, February 24, 2024. (Reuters)
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Dolce & Gabbana Launches New Perfume for Dogs

A model presents a creation from the Dolce & Gabbana Fall/Winter 2024 collection during Fashion Week in Milan, Italy, February 24, 2024. (Reuters)
A model presents a creation from the Dolce & Gabbana Fall/Winter 2024 collection during Fashion Week in Milan, Italy, February 24, 2024. (Reuters)

Fashion house Dolce & Gabbana has launched a new alcohol-free perfume for dogs called ‘Fefé’ in honor of Domenico Dolce ’s poodle, but not all vets and pet owners agree it's safe or appropriate.

The perfume costs 99 euros ($108) for 100 milliliters (3.4 ounces) and has been certified suitable for animal use. It follows a Safe Pet Cosmetics protocol designed to ensure a degree of safety of cosmetic products for animals comparable to that required for humans, Dolce & Gabbana said.

“Through a compliance recognition to this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards,” the company said in the statement issued for the launch of the perfume, The AP reported.

Bureau Veritas Italia is a publicly held company that provides inspection, laboratory verification and certification services.

All of the dog owners consulted agree that the fragrance is “gentle and well accepted by their pets,” and veterinarians approve of the product, according to the company web page dedicated to ‘Fefé’, which cites performance reviews by veterinarians and customers.

But not all veterinarians agree on the use of perfumes for dogs, as they may interfere with the animal's sense of smell and cover up bad odors that could be a symptom of diseases.

“Dogs recognize themselves by smells, they recognize a person by a smell,” said Federico Coccía, a veterinarian in Rome who holds a doctorate from the University of Teramo.

“When the dog arrives, he sees you, wags his tail, but first smells you and then recognizes you because you are stored in one of his ‘smell drawers.’ Therefore, this world of smells should not be changed,” Coccia added.

Coccia said becoming aware of an ongoing dermatological disease can be problematic if dogs’ natural odors are covered up. “In the case of sebaceous dermatitis, for instance, the smell somehow completes my diagnosis.”

“The smell of breath, the smell of earwax are disguised by the perfume. So, it could be a problem even for us vets,” Coccia said.

Among the enthusiastic users of pet fragrances are groomers who take care of the hair and aesthetics of dogs.

Aliof Rilova Tano, a dog groomer at Morgana Carpentieri’s La Boutique delle Birbe parlor in Rome, said that in general he is in favor of using fragrances for pets.

“Our dogs live with us, so a little dog at home on the couch next to us with a perfume is always pleasant,” he said.

Grooming customers often feel the same way, so much so that customer Mariarita Ricciardi said she is in favor of “anything that has to do with a natural scenting ... and that can also help the quality of the hair.”

However, there are also pet owners who would never use perfumes on their animals.

“Especially brand perfumes, it seems to be a very exaggerated process of humanization,” said Francesca Castelli, a dog-owner strolling in Rome’s Villa Borghese.



Report: L'Oreal in Talks to Buy Migros’ South Korean Cosmetic Unit

The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
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Report: L'Oreal in Talks to Buy Migros’ South Korean Cosmetic Unit

The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)

French cosmetics giant L'Oreal is in final talks to acquire the South Korean skincare business Gowoonsesang Cosmetics owned by Mibelle Group, a unit of Swiss retailer Migros, according to two sources with knowledge of the deal.

An announcement could be made as soon as Monday, one of the people said.

A spokesperson for Migros said it did not comment on market rumors. L'Oreal did not respond to multiple requests for comment.

Mibelle acquired its stake in South Korean Gowoonsesang Cosmetics, which sells skin care products under the Dr.G brand, in 2018.

In February, Migros announced a strategic review for Mibelle Group, saying it wanted to find a new owner for the business.

Mibelle produces cosmetics for its own brands, including Dr.G, Imbue., Lee Stafford, and Mine, as well as for other brands, according to its website.

Dr.G is the No. 1 facial care line in the Korean dermocosmetics market, according to the Mibelle website.

Spanish investment bank Alantra was hired as adviser after the strategic review, to look for buyers for the business, one of the sources said.

A spokesperson for Alantra declined to comment.

Mibelle employs 1,615 people in five countries, with revenues of 661 million Swiss francs ($739.04)in 2023, according to its website.