Future of Cinema Clouded by Uncertainty, Venice Jury Chief Huppert Says

 The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
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Future of Cinema Clouded by Uncertainty, Venice Jury Chief Huppert Says

 The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)

Cinema has been weakened in recent years and its survival cannot be taken for granted, French actress Isabelle Huppert said on Wednesday as she took charge of the main jury at the Venice Film Festival.

The 11-day event draws together film-makers from around the world, giving them an invaluable opportunity to promote work that might otherwise not gain global prominence.

But beyond the Venice Lido's glamorous red carpet, movie veterans worry about the future of the industry: box office sales have not yet recovered from the COVID pandemic, raising questions about the long-term financial viability of movies.

"What concerns us all is that cinema continues to live on as much as possible. We know that it has been weakened in recent times," Huppert said at the traditional news conference to mark the start of the world's oldest film festival.

"I am not a director, I am only an actress, but we know what it represents in terms of courage, endurance, solitude, determination, to ... make a film," she added, saying her goal was to help cinema keep going "for as long as possible".

"But that's why a festival like Venice exists, it's like an ecosystem that is more necessary than ever to proclaim these values. So I'm really happy to be here," Huppert said.

Huppert, 71, has appeared in over 120 films and has won the best actress award twice at Venice, in 1988 and 1995. She and her family also run two small art house cinemas in Paris.

Global cinema box office takings are estimated to have hit almost $34 billion in 2023, according to data from Gower Street Analytics, an increase of 30.5% on 2022, but still 15% below average annual returns from 2017-2019, before COVID hit.

However, sales have declined again this year in the United States - the biggest movie market in the world, setting alarm bells ringing.

US director Debra Granik, who is the head of the jury for Venice's more experimental Horizons section this year, thanked Huppert for addressing the "elephant in the room".

"That's why we all showed up here because we want to see this art form thrive,” Granik said.

The Venice festival opens on Wednesday night with the world premiere of Tim Burton's "Beetlejuice Beetlejuice", which is being shown out of competition. The event ends on Sept. 7 when Huppert will announce who has won the top Golden Lion award.



Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.