PayPal Pushes into In-person Payments with Cashback Rewards, Apple Integration

The PayPal logo is seen at a high-tech park in Beersheba, southern Israel August 28, 2017. (Reuters)
The PayPal logo is seen at a high-tech park in Beersheba, southern Israel August 28, 2017. (Reuters)
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PayPal Pushes into In-person Payments with Cashback Rewards, Apple Integration

The PayPal logo is seen at a high-tech park in Beersheba, southern Israel August 28, 2017. (Reuters)
The PayPal logo is seen at a high-tech park in Beersheba, southern Israel August 28, 2017. (Reuters)

PayPal is expanding into US point-of-sale payments by integrating its debit card with Apple's mobile wallet and offering cashback rewards, as the global online payments giant seeks direct competition with tech companies and banks.

The bid to grab a slice of in-person purchases at stores, cafes and restaurants is part of an ambitious turnaround strategy by new CEO Alex Chriss who joined the company from Intuit last year.

While PayPal has long dominated online payments and peer-to-peer payments via its Venmo app, it has not pushed consumers to use its products in person, Reuters reported.

"E-commerce has obviously been one of the fastest growing areas where people are spending their dollars... but it's not everything," Chriss said. "Now consumers can use PayPal for every purchase, everywhere, every time."

The push into point-of-sales includes 5% cash back for certain products up to $1,000 per month and additional rewards from brands like DoorDash and Sephora.

The value of US debit card payments has jumped in recent years, reaching $4.55 trillion in 2021 up from $2.47 trillion in 2015, according to recent US Federal Reserve data.

Chriss said consumers are becoming increasingly cost-conscious and moving towards debit cards, which allow them to keep within their spending limits.

PayPal will also allow customers to use debit cards with Apple Pay, as users take advantage of mobile wallets and "tap to pay" options.

That makes it among the more competitive debit card cash-back products with only 24% of debit cardholders reporting earning cash-back rewards in 2023, compared with 74% of credit cardholders, a report from purchase rewards firm Valuedynamx showed.

While PayPal has enjoyed a long-held first mover advantage, increasing competition from Apple and Google have taken some share in mobile payments, according to analysts.

As part of the push, the company is making its largest-ever marketing investment to promote using PayPal in person. PayPal declined to disclose amount of that investment, but flagged in its quarterly earnings that marketing and brand campaigns would push up expenses in the second half of the year.

Chriss has called 2024 a "transition year" for PayPal, and has promised to grow revenues beyond transaction-related volume. In January, PayPal launched artificial intelligence-driven products and a one-click checkout feature.

PayPal's stock price is up more than 17% since the beginning of the year, but still trails benchmark S&P 500 index's 22% gain.



Apple Takes Top Spot for First-Quarter Smartphone Sales, Data Shows

An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
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Apple Takes Top Spot for First-Quarter Smartphone Sales, Data Shows

An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)
An attendee holds two iPhones 16 as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US, September 9, 2024. (Reuters)

Apple took the top spot for global smartphone sales in the first quarter on the back of the iPhone 16e's launch and strong demand in countries such as Japan and India, data from Counterpoint Research showed on Monday.

Apple had 19% of the smartphone market, despite flat or declining sales in the US, Europe and China, followed by Samsung with 18% of the market, according to Counterpoint.

The data suggests iPhone demand remains strong in emerging markets, even as sales struggle in China due to competition from local players such as Huawei and a lack of AI features.

Separately, International Data Corporation, which primarily tracks shipments rather than sales to consumers, said global smartphone shipments rose 1.5% in the first quarter, with Apple front-loading supply to sidestep potential tariffs under US President Donald Trump.

Apple's shares were up around 3.5%.

Trump's back-and-forth tariffs and escalation of global trade tensions has resulted in global financial market turmoil for the past two weeks, a worsening economic outlook and the possibility of stronger inflation.

Apple had chartered cargo flights to ferry 600 tons of iPhones, or as many as 1.5 million, to the United States from India in an effort to beat the tariffs.

However, Trump's decision to exclude smartphones, computers and some other electronics from the sweeping reciprocal duties on China led to a rise in global tech shares on Monday.

"The recent exemption by the US government pausing smartphone import tariffs from China offers temporary relief for US companies, but heavy reliance on China's supply chain persists amid ongoing tariff volatility," said Ryan Reith, group vice president, worldwide device trackers, IDC.

"Right now, the focus for US smartphone brands should be taking advantage of the exemption by building and shipping as much as possible."

Counterpoint, which expects the smartphone market to decline this year due to tariff-related uncertainty, said Xiaomi continued its sales momentum in third place, while Vivo took the fourth spot and OPPO was fifth.