Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
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Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)

Japanese firm Nintendo will next week open a museum showcasing its history, where fans of "Super Mario", "The Legend of Zelda" and the Game Boy and Switch can gain insight into one of the world's most renowned game makers.

Located in Uji near the company's Kyoto headquarters, the museum underscores the many evolutions of Nintendo, which was founded in 1889 as a maker of "hanafuda" playing cards and is now a global gaming giant.

Shigeru Miyamoto, executive fellow at Nintendo and creator of "Super Mario", said the museum was intended to deepen understanding of the company.

"If making products while protecting concepts such as family, fun and ease of understanding is rooted in our employees then the new Nintendo will continue to grow," he told reporters.

The museum, which opens to the public Oct. 2, is located on the site of a plant that used to make playing cards and was a center for product repairs. Tickets on its website are sold out for the following two months.

In addition to displaying iconic devices such as the Wii console and the handheld Game Boy, visitors will be able to see lesser known products such as the "Mamaberica" baby stroller and the "Copilas" printer.

The museum also offers a range of interactive experiences, with visitors able to partner to play the video game "Super Mario Bros." featuring mustachioed plumber Mario on a single, oversized Family Computer controller.

While a push into mobile gaming has tapered off, other efforts by Nintendo to expand beyond its core gaming business have gained traction with the company opening stores and employing its roster of characters in theme parks and film.

The Switch console has been a runaway success with an install base exceeding 140 million units, but with sales slowing, investor attention in now focused on the prospects for a successor device, with Nintendo due to reveal details in the current financial year, which ends in March.



FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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FIFA Signs Netflix to US Broadcast Deal for Women's World Cup in 2027, 2031

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

FIFA has signed Netflix to a United States broadcast deal for the Women's World Cup in 2027 and 2031.

The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given.

World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences.

FIFA president Gianni Infantino publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the US, The AP reported.

"This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game," Infantino said Friday in a statement.

FIFA will likely use the Netflix deal to drive talks with European broadcasters that will be more hardball negotiations.

The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24-July 25. The 2031 host has not been decided, though the US is expected to bid.

Spain won the 2023 tournament after the US won the two previous titles.

Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul.