Over 60 Artists to Illuminate Riyadh Under the Theme ‘Light Years Apart’

Artworks will be displayed at the King Abdulaziz Historical Center, Wadi Hanifah, and the JAX District. SPA
Artworks will be displayed at the King Abdulaziz Historical Center, Wadi Hanifah, and the JAX District. SPA
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Over 60 Artists to Illuminate Riyadh Under the Theme ‘Light Years Apart’

Artworks will be displayed at the King Abdulaziz Historical Center, Wadi Hanifah, and the JAX District. SPA
Artworks will be displayed at the King Abdulaziz Historical Center, Wadi Hanifah, and the JAX District. SPA

Noor Riyadh is set to return in its fourth edition between November 28 and December 14, bringing together over 60 artists of 18 nationalities to illuminate the Saudi capital under the theme "Light Years Apart.”

According to a statement sent to the Saudi Press Agency, this year's festival features a broad spectrum of creators, including visual artists, industrial designers, sculptors, musicians, and photographers, who will transform Riyadh into a canvas of light and creativity.

Artworks will be displayed at the King Abdulaziz Historical Center, Wadi Hanifah, and the JAX District.

This year's theme explores the profound connection between Althara (the earth) and Althuraya (the sky), examining humanity's journey and its pursuit of the greatest aspirations. The festival will unveil new site-specific commissions by artists such as Abdul Rahman Taha, Athar Alharbi, Jukan Tatesi, Takeshi Yasura, Kimchi and Chips, Lachlan Turczan, Maryam Tariq, Nasser Al Turki, and Takayuki Mori.

According to the statement, the 2024 edition features 18 Saudi and 43 international artists, from Australia, France, Germany, Hungary, Italy, Japan, Montenegro, the Netherlands, Poland, Russia, Slovenia, South Korea, Spain, Türkiye, the UK, the UAE, and the US.

Curators Dr. Effat Abdullah Fadag and Dr. Alfredo Cramerotti invited visitors to embark on a journey across Riyadh.

King Abdulaziz Historical Center, Riyadh's foremost cultural landmark, hosts exhibitions and museums that celebrate the Kingdom's rich heritage, blending the past and present.
With green corridors, flowing streams, and winding trails, Wadi Hanifah transports visitors to the city's natural landmark, offering an open-air setting to engage with artworks amidst serene surroundings.
Known for its creativity, art galleries, and cultural projects, JAX District serves as a hub for contemporary arts, offering visitors a wide range of modern artistic expressions.
In addition to the captivating light art displays, the festival will offer workshops, artistic dialogue sessions, and a variety of community engagement programs.

Festival Director Nouf Almoneef emphasized the festival's impact. "Riyadh Art and Noor Riyadh celebrate the artistic spirit that thrives in our city and beyond. From families to emerging artists and students, Noor Riyadh offers a platform for artistic exchange and discovery, uniting residents and visitors through the magic of light art,” she said.

“By enhancing Riyadh's livability through festivals, community activities, and permanent artworks, the city has transformed into a vibrant cultural destination."

This year's Noor Riyadh promises to captivate audiences with its blend of artistic ingenuity, community participation, and urban transformation.

All along, Noor Riyadh has transformed the city into a radiant cultural landmark, creating unforgettable experiences for residents and visitors alike. The festival has seen so far over 388 artworks created by over 300 artists from around the globe; it has hosted more than 6,000 activities that engage and inspire.

Attracting over 6 million visitors, Noor Riyadh has achieved an extraordinary 14 Guinness World Records, cementing its reputation as the largest and most impactful light art festival in the world.



Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.