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SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
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SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)

Saudia Airlines (SAUDIA) has earned the Best Airline Cabin Crew award at the 2024 Business Traveler North America Awards ceremony in Miami, US.
SAUDIA Chief Guest Experience Officer Rossen Dimitrov received the award, which is given to airlines for the first time, SPA reported.
Dimitrov said that the award received by SAUDIA is testimony to its dedication to enhancing the travel experience, aiming to elevate it to new heights and surpass expectations. He added that air service constitutes a critical aspect of travel, and is a key indicator of service quality that reflects the level of guest satisfaction.
This international recognition, he said, underscores the effectiveness of SAUDIA employees, “particularly the team of navigators who are crucial to the operational system, managing over 500 flights daily”.
He noted that air service is experiencing significant improvements that showcase Saudi culture, from the warm welcome and assistance to the menu featuring meals inspired by the Saudi cuisine, and the tradition of serving Saudi coffee and dates sourced from the homeland, as a sign of hospitality.
As part of its strategic vision for a new era, SAUDIA is dedicated to continuous innovation and to coming up with impactful initiatives that improve services and products. Its commitment to improving its operational performance is evident in the modern, and expanding, fleet, which currently includes 144 aircraft that helps it carry out its plan of connecting the world with the Kingdom.

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SpaceX Launches 12th Long-duration Crew to ISS

NASA’s Crew-12 members, Russian cosmonaut Andrey Fedyaev, NASA astronauts Jack Hathaway, Jessica Meir, and ESA astronaut Sophie Adenot walk out of the Operations & Checkout Building at the Kennedy Space Center before transport to Launch Complex 40, ahead of their launch to the International Space Station, in Cape Canaveral, Florida, US, February 13, 2026. REUTERS/Steve Nesius
NASA’s Crew-12 members, Russian cosmonaut Andrey Fedyaev, NASA astronauts Jack Hathaway, Jessica Meir, and ESA astronaut Sophie Adenot walk out of the Operations & Checkout Building at the Kennedy Space Center before transport to Launch Complex 40, ahead of their launch to the International Space Station, in Cape Canaveral, Florida, US, February 13, 2026. REUTERS/Steve Nesius
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SpaceX Launches 12th Long-duration Crew to ISS

NASA’s Crew-12 members, Russian cosmonaut Andrey Fedyaev, NASA astronauts Jack Hathaway, Jessica Meir, and ESA astronaut Sophie Adenot walk out of the Operations & Checkout Building at the Kennedy Space Center before transport to Launch Complex 40, ahead of their launch to the International Space Station, in Cape Canaveral, Florida, US, February 13, 2026. REUTERS/Steve Nesius
NASA’s Crew-12 members, Russian cosmonaut Andrey Fedyaev, NASA astronauts Jack Hathaway, Jessica Meir, and ESA astronaut Sophie Adenot walk out of the Operations & Checkout Building at the Kennedy Space Center before transport to Launch Complex 40, ahead of their launch to the International Space Station, in Cape Canaveral, Florida, US, February 13, 2026. REUTERS/Steve Nesius

A SpaceX rocket lifted off from Florida early on Friday with a crew of two US NASA astronauts, a French astronaut and a Russian cosmonaut headed to the International Space Station for an eight-month science mission in Earth orbit.

The two-stage Falcon 9 rocket, topped with an autonomously operated Crew Dragon capsule dubbed Freedom, was launched from the Cape Canaveral Space Force Station, along Florida's Atlantic Coast, at about 5:15 a.m. EST (1015 GMT).

A live NASA-SpaceX webcast showed the 25-story-tall vehicle rising from the launch tower as its nine Merlin engines roared to life, gulping 700,000 gallons of fuel per second, emitting clouds of vapor and a reddish fireball that lit up the predawn sky, Reuters reported.

The four crew were set to ‌reach the space ‌station on Saturday afternoon after a 34-hour flight, docking with ‌the orbiting ⁠laboratory platform some ⁠250 miles (420 km) above Earth.

The mission, designated Crew-12, marks the 12th long-duration ISS team that NASA has flown aboard a SpaceX launch vehicle since the private rocket venture founded in 2002 by billionaire Elon Musk began sending US astronauts to orbit in May 2020.

Crew-12 was led by Jessica Meir, 48, a veteran astronaut and marine biologist on her second trip to the space station, nearly seven years after making history with NASA colleague Christina Koch by ⁠completing history's first all-female spacewalk.

Joining her was Jack Hathaway, 43, ‌a former US Navy fighter pilot and rookie ‌astronaut; European Space Agency astronaut Sophie Adenot, 43, a master helicopter pilot from France; and Russian cosmonaut ‌Andrey Fedyaev, a former military pilot on his second mission to the ISS.

Upon ‌arrival, the team will get busy with a host of scientific, medical and technical research tasks in microgravity, according to NASA.

Those include studies of pneumonia-causing bacteria to improve treatments on Earth, and experiments with plant and nitrogen-fixing microbe interactions to boost food production in space.

Crew-12 will be welcomed aboard ‌the space station by three current ISS occupants - NASA astronaut Chris Williams and Roscosmos cosmonauts Sergey Kud-Sverchkov and Sergei Mikaev.

Four Crew-11 ⁠members who were ⁠supposed to have stayed aboard until the arrival of Crew-12 departed a few weeks early, when an undisclosed serious health condition affecting one forced an unprecedented medical evacuation flight home in mid-January.

The ISS, which spans the length of a football field and ranks as the largest human-made object in space, has been continuously operated by a US-Russian-led consortium that includes Canada, Japan and 11 European countries.

The first hardware for the outpost was launched more than a quarter century ago. It was conceived as part of a multinational venture to improve ties between Washington and Moscow following the Soviet Union's collapse and the end of Cold War rivalries that spurred the original US-Soviet space race in the 1950s and 1960s.

NASA has said it is committed to keeping the space station operating until the end of 2030.

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Saudi Arabia: King Abdulaziz Royal Reserve Plants 10,000 Native Trees to Combat Desertification

The project engaged 300 volunteers from government agencies and educational institutions to rehabilitate local ecosystems. SPA
The project engaged 300 volunteers from government agencies and educational institutions to rehabilitate local ecosystems. SPA
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Saudi Arabia: King Abdulaziz Royal Reserve Plants 10,000 Native Trees to Combat Desertification

The project engaged 300 volunteers from government agencies and educational institutions to rehabilitate local ecosystems. SPA
The project engaged 300 volunteers from government agencies and educational institutions to rehabilitate local ecosystems. SPA

The King Abdulaziz Royal Reserve Development Authority, in partnership with the Green Dahna Association, has launched an initiative to plant 10,000 Arta trees in the Al-Dahna sands.

The project engaged 300 volunteers from government agencies and educational institutions to rehabilitate local ecosystems and promote a culture of environmental stewardship.

Chosen for its high adaptability to harsh desert climates and its effectiveness in soil stabilization, the Arta tree serves as a strategic investment in biodiversity and desertification control.

Authority CEO Maher AlGothmi‏ highlighted that this collaboration exemplifies the institutional integration required to meet Saudi Green Initiative and Vision 2030 goals, ensuring the sustainability of natural resources for future generations through research and community engagement.

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Hello Kitty Designer Bows Out After 40 Years in Charge 

A participant dressed as Hello Kitty throws beans during the annual Setsubun ceremony to celebrate the upcoming arrival of spring. (Reuters)
A participant dressed as Hello Kitty throws beans during the annual Setsubun ceremony to celebrate the upcoming arrival of spring. (Reuters)
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Hello Kitty Designer Bows Out After 40 Years in Charge 

A participant dressed as Hello Kitty throws beans during the annual Setsubun ceremony to celebrate the upcoming arrival of spring. (Reuters)
A participant dressed as Hello Kitty throws beans during the annual Setsubun ceremony to celebrate the upcoming arrival of spring. (Reuters)

The flamboyant designer behind Hello Kitty -- the cute Japanese character that became a global mega brand -- is stepping down after more than four decades in charge of her look.

Yuko Yamaguchi has been responsible since 1980 for the design of Kitty, who is officially not a cat but a little girl from London, overseeing her rise to the epitome of Japan's "kawaii" -- cute -- soft power.

But now Yamaguchi, who often wore Kitty-style dresses in public and piled her hair in buns -- has "passed the baton to the next generation", Sanrio, the company behind the character, said on its website Tuesday.

The company said new designer "Aya" -- a pseudonym -- was due to start by the end of 2026.

Yamaguchi "listened to the voices of fans, actively collaborated with artists and designers from Japan and abroad and has grown Hello Kitty into a character loved by everyone", Sanrio said, as it thanked her for her work.

Hello Kitty started life as an illustration on a vinyl coin purse.

It has since appeared on tens of thousands of products -- everything from handbags to rice cookers -- and has secured lucrative tie-ups with Adidas, Balenciaga and other top brands.

The phenomenon shows no sign of slowing, with a Warner Bros movie in the pipeline and a new Hello Kitty theme park due to open next year on China's tropical Hainan island.

Unlike other Japanese cultural exports such as Pokemon or Dragon Ball, there is minimal narrative around the character, whose full name is Kitty White.

She has a twin sister Mimmy, a boyfriend called Dear Daniel, and a pet cat of her own, Sanrio says. She loves her mother's apple pie and dreams of becoming a pianist or poet.