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Pharrell Williams is Named a UNESCO Goodwill Ambassador

US rapper, producer and fashion designer Pharrell Williams gives a speech after receiving the diploma as UNESCO Goodwill Ambassador for Arts, Education and Entrepreneurship, at the UNESCO headquarters, in Paris on December 17, 2024. (Photo by STEPHANE DE SAKUTIN / AFP)
US rapper, producer and fashion designer Pharrell Williams gives a speech after receiving the diploma as UNESCO Goodwill Ambassador for Arts, Education and Entrepreneurship, at the UNESCO headquarters, in Paris on December 17, 2024. (Photo by STEPHANE DE SAKUTIN / AFP)
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Pharrell Williams is Named a UNESCO Goodwill Ambassador

US rapper, producer and fashion designer Pharrell Williams gives a speech after receiving the diploma as UNESCO Goodwill Ambassador for Arts, Education and Entrepreneurship, at the UNESCO headquarters, in Paris on December 17, 2024. (Photo by STEPHANE DE SAKUTIN / AFP)
US rapper, producer and fashion designer Pharrell Williams gives a speech after receiving the diploma as UNESCO Goodwill Ambassador for Arts, Education and Entrepreneurship, at the UNESCO headquarters, in Paris on December 17, 2024. (Photo by STEPHANE DE SAKUTIN / AFP)

Pop star and fashion designer Pharrell Williams was named UNESCO’s goodwill ambassador for artistic education and entrepreneurship on Tuesday in Paris, continuing his cultural dominance of the French capital as Louis Vuitton menswear artistic director and performer at Notre Dame Cathedral’s reopening earlier this month.
Williams said he hoped to “deepen that sense of unity and togetherness” in work that “evens the odds for marginalized communities.”
He also spoke about his impoverished youth, adding: “Growing up in Virginia, never in my wildest dreams did I think I would be given an opportunity like this one."
The role of goodwill ambassador for the Paris-based UN cultural agency involves promoting its initiatives that include protecting indigenous cultures, advancing education and health care for women, raising awareness about genocide prevention and safeguarding cultural heritage, The Associated Press reported.
The UN agency said Williams will be “a mentor and role model for young creators, particularly in Africa, where UNESCO supports the development of cultural industries.”
Williams joins a list of goodwill ambassadors that includes US jazz musician Herbie Hancock, Brazilian artist Vik Muniz and Japanese filmmaker Naomi Kawase.
Williams has been particularly visible in Paris this year. Shortly before the Paris Olympics, his role as Louis Vuitton menswear designer took center stage during a star-studded event at UNESCO’s headquarters. The show, celebrating the beauty of human skin, featured models wearing garments in shades representing the diverse hues of humanity.
UNESCO leaders hope that Williams' global influence and deep connections to fashion and music will draw fresh attention to the agency’s work.
Williams is American, and his selection as goodwill ambassador also may be highlighting the readmission of the United States to UNESCO last year.
The US exit under President Donald Trump cited alleged anti-Israel bias within the agency. The decision followed a 2011 decision by UNESCO to include Palestine as a member state, which led the US and Israel to cease financing for the agency.
The US return under President Joe Biden was marked by a flag-raising ceremony attended by US First Lady Jill Biden.

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Culture

Saudi Arabia, Syria Underline Depth of their Cultural Ties

Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
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Saudi Arabia, Syria Underline Depth of their Cultural Ties

Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)

Saudi Arabia and Syria underlined the strength of their cultural relationship during high-level meetings held in Damascus on Thursday, on the sidelines of the opening of the Damascus International Book Fair 2026, where the Kingdom is participating as guest of honor.

Syrian President Ahmad al-Sharaa received Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan at the Conference Palace in the capital.

Earlier the same day, Prince Badr met with his Syrian counterpart, Minister of Culture Mohammad Yassin Saleh, during an official visit to attend the fair. T

he Saudi minister congratulated Syria on hosting the exhibition and expressed his wishes for continued prosperity, progress, and stability for the Syrian government and people.

Both meetings highlighted the depth of cultural relations between the two countries, the importance of expanding joint cultural cooperation across various fields, and the alignment of positions on issues of mutual interest in a way that serves both nations.

The Saudi delegation included senior officials and advisers, among them representatives from the Royal Court, the Ministry of Culture, and the King Abdulaziz Public Library, reflecting broad institutional engagement in the visit.

In the evening, Prince Badr attended the opening ceremony of the fair’s special session, held under the patronage and in the presence of al-Sharaa. The event drew wide official and cultural participation, including Arab ministers, political and intellectual figures, and a distinguished group of writers and cultural figures.

In a post on the X platform, Prince Badr thanked “our brothers in Syria for their generous hospitality and their efforts in organizing the Damascus International Book Fair.”

The minister also inaugurated the Kingdom’s pavilion at the fair in the presence of the Syrian minister of culture and the Qatari minister of culture.

Saudi Arabia’s guest-of-honor participation continues until Feb. 16 and reflects its growing prominence and leadership in the Arab and global cultural landscape.

This participation aligns with Saudi Vision 2030, which places culture at the heart of national development, viewing it as a space for dialogue, a bridge for civilizational communication, and a tool for strengthening ties among Arab peoples.

The Saudi Literature, Publishing and Translation Commission is leading the Kingdom’s participation, highlighting the development of the cultural sector and reaffirming the central role of books as carriers of knowledge and awareness.

The Saudi pavilion boasts a comprehensive cultural program featuring intellectual seminars, poetry evenings, a manuscript exhibition, traditional Saudi fashion displays, hospitality corners, archaeological replicas, and performing arts that express the depth of the Kingdom’s cultural heritage.

On the sidelines of the visit, Prince Badr, accompanied by Minister Saleh, toured the National Museum of Damascus, which houses rare artifacts spanning prehistoric eras, ancient Syrian civilizations, classical and Islamic periods, as well as traditional and modern art.

Culture

UNESCO Honors Al-Bisht Al-Hasawi as Thousands Flock to Al-Ahsa Festival

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
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UNESCO Honors Al-Bisht Al-Hasawi as Thousands Flock to Al-Ahsa Festival

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA

The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of regional and international visitors to Ibrahim Palace in historic Al-Hofuf.

Organized by the Heritage Commission, this year’s festival celebrates the inscription of the Bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families, SPA reported.

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.

With UNESCO's participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the Bisht’s status as a world-class cultural treasure.

Culture

Saudi, Syrian Culture Ministers Tour National Museum of Damascus

The ministers observed the museum’s extensive collections spanning prehistoric eras to modern art. SPA
The ministers observed the museum’s extensive collections spanning prehistoric eras to modern art. SPA
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Saudi, Syrian Culture Ministers Tour National Museum of Damascus

The ministers observed the museum’s extensive collections spanning prehistoric eras to modern art. SPA
The ministers observed the museum’s extensive collections spanning prehistoric eras to modern art. SPA

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan and his Syrian counterpart, Mohammed Yassin Saleh, have toured the National Museum of Damascus during the Kingdom’s participation as guest of honor at the 2026 Damascus International Book Fair.

The ministers observed on Thursday the museum’s extensive collections spanning prehistoric eras to modern art.

A particular focus was placed on the Arab-Islamic wing, featuring significant artifacts from the Umayyad period.

The Kingdom's participation as guest of honor at the 2026 Damascus International Book Fair, which runs until February 16, stems from the role culture plays within Saudi Vision 2030.