OpenAI Outlines New For-Profit Structure in Bid to Stay Ahead in Costly AI Race

The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
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OpenAI Outlines New For-Profit Structure in Bid to Stay Ahead in Costly AI Race

The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)
The OpenAI logo is seen in this illustration taken May 20, 2024. (Reuters)

OpenAI on Friday outlined plans to revamp its structure, saying it would create a public benefit corporation to make it easier to "raise more capital than we'd imagined," and remove the restrictions imposed on the startup by its current nonprofit parent.

The acknowledgement and detailed rationale behind its high-profile restructuring confirmed a Reuters report in September, which sparked debate among corporate watchdogs and tech moguls including Elon Musk.

At issue were the implications such a move might have on whether OpenAI would allocate its assets to the nonprofit arm fairly, and how the company would strike a balance between making a profit and generating social and public good as it develops AI.

Under the proposed plan, the ChatGPT maker's existing for-profit arm would become a Delaware-based public benefit corporation (PBC) - a structure designed to consider the interests of society in addition to shareholder value.

OpenAI has been looking to make changes to attract further investment, as the expensive pursuit of artificial general intelligence, or AI that surpasses human intelligence, heats up. Its latest $6.6 billion funding round at a valuation of $157 billion was contingent on whether the ChatGPT-maker could upend its corporate structure and remove a profit cap for investors within two years, Reuters reported in October.

The nonprofit, meanwhile, will have a "significant interest" in the PBC in the form of shares as determined by independent financial advisers, OpenAI said in a blog post, adding that it would be one of the "best resourced nonprofits in history."

OpenAI started in 2015 as a research-focused nonprofit but created a for-profit unit four years later to secure funding for the high costs of AI development.

Its unusual structure gave control of the for-profit unit to the nonprofit and was in focus last year when Sam Altman was fired as CEO only to return days later after employees rebelled.

'CRITICAL STEP'

"We once again need to raise more capital than we'd imagined. Investors want to back us but, at this scale of capital, need conventional equity and less structural bespokeness," the Microsoft-backed startup said on Friday.

"The hundreds of billions of dollars that major companies are now investing into AI development show what it will really take for OpenAI to continue pursuing the mission."

Its plans to create a PBC would align the startup with rivals such as Anthropic and the Musk-owned xAI, which use a similar structure and recently raised billions in funding. Anthropic garnered another $4 billion investment from existing investor Amazon.com last month, while xAI raised around $6 billion in equity financing earlier in December.

"The key to the announcement is that the for-profit side of OpenAI 'will run and control OpenAI's operations and business,'" DA Davidson & Co analyst Gil Luria said.

"This is the critical step the company needs to make in order to continue fund raising," Luria said, although he added that the move did "not necessitate OpenAI going public."

The startup could, however, face some hurdles in the plan.

Musk, an OpenAI co-founder who later left and is now one of the startup's most vocal critics, is trying to stop the plan and in August sued OpenAI and Altman.

Musk alleges that OpenAI violated contract provisions by putting profit ahead of the public good in the push to advance AI.

OpenAI earlier this month asked a federal judge to reject Musk's request and published a trove of messages with Musk to argue that he initially backed for-profit status for OpenAI before walking away from the company after failing to gain a majority equity stake and full control.

Meta Platforms is also urging California's attorney general to block OpenAI's conversion to a for-profit company, according to a copy of a letter seen by Reuters.

Becoming a benefit corporation does not guarantee in and of itself that a company will put its stated mission above profit, as that status legally requires only that the company's board "balance" its mission and profit-making concerns, said Ann Lipton, a corporate law professor at Tulane Law School.

"The only reason to choose benefit form over any other corporate form is the declaration to the public," she said. "It doesn't actually have any real enforcement power behind it," she said.

In practice, it is the shareholders who own a controlling stake in the company who dictate how closely a public benefit company sticks to its mission, Lipton said.



App Developers Urge EU Action on Apple Fee Practices 

An Apple logo adorns the façade of the downtown Brooklyn Apple store on March 14, 2020, in New York. (AP)
An Apple logo adorns the façade of the downtown Brooklyn Apple store on March 14, 2020, in New York. (AP)
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App Developers Urge EU Action on Apple Fee Practices 

An Apple logo adorns the façade of the downtown Brooklyn Apple store on March 14, 2020, in New York. (AP)
An Apple logo adorns the façade of the downtown Brooklyn Apple store on March 14, 2020, in New York. (AP)

A coalition of 20 app developers and consumer groups on Tuesday called upon European regulators to enforce EU laws against Apple, saying the company's fee structure unfairly disadvantages European developers compared to their US rivals after a recent court decision in the United States.

The European Union's Digital Markets Act (DMA), implemented in 2023, mandates that large tech platforms labelled "gatekeepers", such as Apple, facilitate in-app transactions outside their ecosystem at no charge.

The coalition's appeal reflects concerns over a disparity following a US court ruling that restricts Apple's ability to impose fees on external transactions.

The European Commission earlier this year fined Apple 500 million euros ($588 million) for breaching the DMA by obstructing developers from guiding users to alternative payment methods.

In response to the EU ruling, Apple revised its terms to impose fees ranging from 13% for smaller businesses to up to 20% for App Store purchases, alongside penalties of 5% to 15% on external transactions.

The Coalition for Apps Fairness (CAF), representing firms such as Deezer and Proton, argues these revised fees still violate DMA stipulations and says that US developers benefit from more favorable terms after the court decision.

"This situation is untenable and damaging to the app economy," CAF said in a statement, accusing Apple of undermining transparency and stifling innovation.

Global Policy Counsel for CAF, Gene Burrus, said that developers in the EU have to either bear the cost of those fees or pass them down to customers.

"It is bad for European companies, and it is bad for European consumers," he said.

According to CAF, European developers remain disadvantaged six months after the Commission declared Apple's policies illegal under the DMA.

Although Apple has announced further policy changes to take effect in January, it has yet to specify what these revisions will entail, fueling dissatisfaction among developers over the lack of clarity.

"We want the EU Commission to tell Apple that the law is the law and that free of charge means free of charge," Burrus said, adding that the European authorities should consider referring the issue to the European Court of Justice if necessary.


Will OpenAI Be the Next Tech Giant or Next Netscape?

While OpenAI does not expect to be profitable before 2029, the startup's valuation keeps climbing in funding rounds baffling some financial analysts. Kirill KUDRYAVTSEV / AFP
While OpenAI does not expect to be profitable before 2029, the startup's valuation keeps climbing in funding rounds baffling some financial analysts. Kirill KUDRYAVTSEV / AFP
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Will OpenAI Be the Next Tech Giant or Next Netscape?

While OpenAI does not expect to be profitable before 2029, the startup's valuation keeps climbing in funding rounds baffling some financial analysts. Kirill KUDRYAVTSEV / AFP
While OpenAI does not expect to be profitable before 2029, the startup's valuation keeps climbing in funding rounds baffling some financial analysts. Kirill KUDRYAVTSEV / AFP

Three years after ChatGPT made OpenAI the leader in artificial intelligence and a household name, rivals have closed the gap and some investors are wondering if the sensation has the wherewithal to stay dominant.

Investor Michael Burry, made famous in the film "The Big Short," recently likened OpenAI to Netscape, which ruled the web browser market in the mid-1990s only to lose to Microsoft's Internet Explorer.

"OpenAI is the next Netscape, doomed and hemorrhaging cash," Burry said recently in a post on X, formerly Twitter.

Researcher Gary Marcus, known for being skeptical of AI hype, sees OpenAI as having lost the lead it captured with the launch of ChatGPT in November 2022.

The startup is "burning billions of dollars a month," Marcus said of OpenAI.

"Given how long the writing has been on the wall, I can only shake my head" as it falls.

Yet ChatGPT was a tech launch like no other, breaking all consumer product growth records and now boasting more than 800 million -- paid subscription and unpaid -- weekly users.

OpenAI's valuation has soared to $500 billion in funding rounds, higher than any other private company.

But the ChatGPT maker will end this year with a loss of several billion dollars and does not expect to be profitable before 2029, an eternity in the fast-moving and uncertain world of AI.

Nonetheless, the startup has committed to paying more than $1.4 trillion to computer chip makers and data center builders to build infrastructure it needs for AI.

The fierce cash burn is raising questions, especially since Google claims some 650 million people use its Gemini AI monthly and the tech giant has massive online ad revenue to back its spending on technology.

Rivals Amazon, Meta and OpenAI-investor Microsoft have deep pockets the ChatGPT-maker cannot match.

Turbulence ahead?

A charismatic salesman, OpenAI chief executive Sam Altman flashed rare annoyance when asked about the startup's multi-trillion-dollar contracts in early November.

A few days later, he warned internally that the startup is likely to face a "turbulent environment" and an "unfavorable economic climate," particularly given competitive pressure from Google.

And when Google released its latest model to positive reactions, Altman issued a "red alert," urging OpenAI teams to give ChatGPT their best efforts.

OpenAI unveiled its latest ChatGPT model last week, that same day announcing Disney would invest in the startup and license characters for use in the bot and Sora video-generating tool.

OpenAI's challenge is inspiring the confidence that the large sums of money it is investing will pay off, according to Foundation Capital partner Ashu Garg.

For now OpenAI is raising money at lofty valuations while returns on those investments are questionable, Garg added.

Yet OpenAI still has the faith of the world's deepest-pocketed investors.

"I'm always expecting OpenAI's valuation to come down because competition is coming and its capital structure is so obviously inappropriate," said Pluris Valuation Advisors president Espen Robak.

"But it only seems to be going up."

Opinions are mixed on whether the situation will result in OpenAI postponing becoming a publicly traded company or instead make its way faster to Wall Street to cash in on the AI euphoria.

Few AI industry analysts expect OpenAI to implode completely, since there is room in the market for several models to thrive.

"At the end of the day, it's not winner take all," said CFRA analyst Angelo Zino.

"All of these companies will take a piece of the pie, and the pie continues to get bigger," he said of AI industry frontrunners.

Also factored in is that while OpenAI has made dizzying financial commitments, terms of deals tend to be flexible and Microsoft is a major backer of the startup.


China Approves First Two Level-3 Autonomous Driving Cars from State-owned Automakers

People pass by the entrance to Volkswagen (China) Technology Company, a 3 billion euros ($3.5 billion) R&D center in Hefei in eastern China's Anhui province, on Feb. 25, 2025. (AP Photo/Ken Moritsugu)
People pass by the entrance to Volkswagen (China) Technology Company, a 3 billion euros ($3.5 billion) R&D center in Hefei in eastern China's Anhui province, on Feb. 25, 2025. (AP Photo/Ken Moritsugu)
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China Approves First Two Level-3 Autonomous Driving Cars from State-owned Automakers

People pass by the entrance to Volkswagen (China) Technology Company, a 3 billion euros ($3.5 billion) R&D center in Hefei in eastern China's Anhui province, on Feb. 25, 2025. (AP Photo/Ken Moritsugu)
People pass by the entrance to Volkswagen (China) Technology Company, a 3 billion euros ($3.5 billion) R&D center in Hefei in eastern China's Anhui province, on Feb. 25, 2025. (AP Photo/Ken Moritsugu)

China's industry regulator on Monday approved two Chinese cars with level-3 autonomous driving capabilities, marking the first time such vehicles have been cleared by the national regulator as legitimate products ready for mass adoption.

The Ministry of Industry and Information Technology approved the two electric sedans from state-owned automakers Changan Auto and BAIC Motor in its latest automobile product entry category, said Reuters.

The two models are allowed to activate conditional autonomous driving in designated areas of Chongqing and Beijing with speed limits of 50km/h and 80km/h, respectively, the ministry said in a statement. The automakers will conduct trial operation with the cars on the specific roads via their ride-hailing units, it added.

The auto industry has defined five levels of autonomous driving, from cruise control at level one to fully self-driving cars at level five, and level three allows drivers to take their eyes and hands off the road in certain situations.

The move underscored China's ambition to lead the development and adoption of autonomous driving, a technology poised to disrupt the auto industry globally. Last year, China lined up nine automakers for public tests to advance the adoption of self-driving cars.

Chinese regulators earlier this year had sharpened scrutiny of the assisted driving technologies following an accident involving a Xiaomi SU7 sedan in March. That incident killed three occupants when their car crashed seconds after the driver took control from the assisted-driving system.

But government officials are pressing Chinese automakers to rapidly deploy even more advanced systems. In their level-3 push, Chinese regulators also are upping the regulatory ante by holding automakers and parts suppliers liable if their systems fail and cause an accident.

Autonomous driving developers such as Pony AI and WeRide have been testing their level-4 cars with licenses granted by local governments across China.

Tesla's Full Self-Driving, a level-2 driver assistance system, has been partially approved in China since February and falls short of its capabilities in the United States.