Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.



Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

 People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
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Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

 People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)

In a city long defined by conflict, Somalia ’s capital of Mogadishu now echoes with the crash of pins at the country's first modern bowling alley.

It's the latest sign of revival in the once-thriving Indian Ocean port shaped by 35 years of civil war and militant bombings. Millions of people were forced to flee what became one of the world’s most dangerous cities. Those who remained avoided public spaces as the al-Qaeda-linked group al-Shabab waged an insurgency against the Somali state.

In recent years, improved security measures against al-Shabab, an expanded government presence and growing private investment have allowed daily life to re-emerge. Cafes line newly reopened streets, beaches draw evening crowds and traffic congestion, once unimaginable, now clogs key intersections.

The Feynuus Bowling Center opened last year and draws many locals and Somalis returning from the diaspora, who bring investment and business ideas after years of sending billions of dollars in remittances from abroad.

On a recent evening, young Somalis gathered in groups, laughing and filming each other on their phones while music played. Many from the diaspora are visiting Mogadishu for the first time in years, or the first time ever.

“I couldn’t believe Mogadishu has this place,” said Hudoon Abdi, a Somali-Canadian on holiday, as she prepared to take her turn to bowl.

“I’m enjoying it. Mogadishu is actually safe,” she said, urging others to visit.

Mogadishu remains vulnerable to militant attacks, however, with security measures like checkpoints and heavily guarded zones part of daily life. Non-Somalis remain largely confined to a compound at the international airport.

But residents say the ability to gather for recreation signals an important psychological shift. Such venues provide a welcoming environment for a younger generation eager for safe spaces to socialize.

Abukar Hajji returned from the United Kingdom on holiday after many years away and found the difference between what he imagined and what he experienced eye-opening.

“When I was flying from the UK, I believed it was a scary place, like a war-torn country,” he said. “Everyone told me, ‘Good luck,’ but when I came and saw it with my own eyes, I didn’t want to leave.”

Sadaq Abdurahman, the manager of the bowling center, said the idea for the business emerged from a growing demand among young people for recreational facilities.

“It has created employment opportunities for at least 40 youths,” he said.

According to the Somali National Bureau of Statistics, Somalia’s unemployment rate stands at 21.4%.

The bowling alley has private security guards, bag checks and surveillance cameras, reflecting the precautions common at public venues in Mogadishu.

Urban planners and economists say businesses like the bowling alley signal a broader shift in Mogadishu’s recovery, as private sector growth increasingly complements international aid and government-led rebuilding efforts.

Ahmed Khadar Abdi Jama, a lecturer in economics at the University of Somalia, said innovative businesses are responding to the needs of diaspora returnees and the growing middle class, “which in turn adds to the expected increase in Somalia’s GDP.”

Outside the bowling alley, traffic hummed and neon signs flickered, other reminders of Mogadishu’s fragile transformation.


Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
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Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)

Nutrition experts revealed that magnesium is often not given the same attention as other vitamins and minerals, although it plays a pivotal role in supporting the overall health of our body, especially improving blood sugar management and supporting neuro-psychological balance.

According to the US National Institutes of Health (NIH), magnesium is an abundant mineral in our body and it’s naturally present in many foods.

The mineral is required in more than 300 different reactions in our body, including those that regulate muscle and nerve function, blood sugar levels, and blood pressure.

“Magnesium plays a role in how our body handles sugar,” Scott Keatley, RD, co-owner of Keatley Medical Nutrition Therapy told Prevention magazine.

“It helps with the action of insulin, the hormone that controls blood sugar levels.” When you have enough magnesium in your body, insulin can work better and your body can manage blood sugar more effectively, Keatley said.

Also, stress can cause our body to use more magnesium than usual, which can limit our body’s ability to do other tasks with the nutrient, Keatley said.

“In addition, magnesium can help reduce the release of stress hormones like cortisol,” he said. “It’s like a natural chill pill that can help keep our body’s stress response in check.”

Magnesium helps regulate brain function and mood. It plays a role in releasing and using neurotransmitters, which are chemicals in our brain that affect our mood and emotions.

The mineral may help improve bone density and decrease fracture risk.
“Magnesium is stored in bones and is an important part of bone health,” said Deborah Cohen, DCN, an associate professor in the department of clinical and preventive nutrition sciences at Rutgers University School of Health Professions.

At baseline, magnesium can help to relax and widen your blood vessels, Keatley said. “This makes it easier for blood to flow and can help lower blood pressure,” he added. “It’s like making the highways wider so that traffic can move more smoothly.”

A 2025 review in hypertension found that magnesium seems to be beneficial for lowering blood pressure in people with high blood pressure and magnesium deficiency, but larger studies are needed.

There are a lot of foods that are high in magnesium. Nutrition experts recommended trying to get more of the nutrient in our diet from food first.

These are the most magnesium-rich foods, according to the NIH are: Pumpkin seeds, Chia seeds, almonds, spinach, cashews, peanuts, shredded wheat, soymilk, black beans, edamame, peanut butter, potato with skin, brown rice and plain yogurt.


SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
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SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)

Elon Musk said on Sunday that SpaceX has shifted its focus to building a "self-growing city" on the moon, which could be achieved in less than 10 years.

SpaceX still intends to start on Musk's long-held ambition of a city on Mars within five to seven years, he wrote on his X social media platform, "but the overriding priority is securing the future of civilization and the Moon is faster."

Musk's comments echo a Wall Street Journal report on Friday, stating that SpaceX has told investors it would prioritize going to the moon and attempt a trip to Mars ⁠at a later time, targeting March 2027 for an uncrewed lunar landing.

As recently as last year, Musk said that he aimed to send an uncrewed mission to Mars by the end of 2026.

The US faces intense competition from China in the race to return humans to the moon this decade. Humans have not visited the lunar surface since the Apollo 17 mission in 1972. Less than a week ago, Musk announced that SpaceX ⁠acquired the artificial intelligence company he also leads, xAI, in a deal that values the rocket and satellite company at $1 trillion and the artificial intelligence outfit at $250 billion.

Proponents of the move view it as a way for SpaceX to bolster its plans for space-based data centers, which Musk sees as more energy efficient than terrestrial facilities as the demand for compute power soars with AI development.

SpaceX is hoping a public offering later this year could raise as much as $50 billion, which could make it the largest public offering in history.

On Monday, Musk said in response to a user on X that NASA will constitute less than 5% of SpaceX's revenue this year. SpaceX is ⁠a core contractor in NASA's Artemis moon program with a $4 billion contract to land astronauts on the lunar surface using Starship.

"Vast majority of SpaceX revenue is the commercial Starlink system," Musk added.

Earlier on Sunday, Musk shared the company's first Super Bowl ad, promoting its Starlink Wi-Fi service.

Even as Musk reorients SpaceX, he is also pushing his publicly traded company, Tesla, in a new direction.

After virtually building the global electric vehicles market, Tesla is now planning to spend $20 billion this year as part of an effort to pivot to autonomous driving and robots.

To speed up the shift, Musk said last month Tesla is ending production of two car models at its California factory to make room for manufacturing its Optimus humanoid robots.