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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.

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Times Square to Feature Patriotic Crystal Ball for New Year's Eve, Kicking Off US's 250th Birthday

FILE - The 7-foot tall "2026" numerals are displayed at an illumination ceremony in Times Square, Thursday, Dec. 18, 2025, in New York. (AP Photo/Adam Gray, File)
FILE - The 7-foot tall "2026" numerals are displayed at an illumination ceremony in Times Square, Thursday, Dec. 18, 2025, in New York. (AP Photo/Adam Gray, File)
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Times Square to Feature Patriotic Crystal Ball for New Year's Eve, Kicking Off US's 250th Birthday

FILE - The 7-foot tall "2026" numerals are displayed at an illumination ceremony in Times Square, Thursday, Dec. 18, 2025, in New York. (AP Photo/Adam Gray, File)
FILE - The 7-foot tall "2026" numerals are displayed at an illumination ceremony in Times Square, Thursday, Dec. 18, 2025, in New York. (AP Photo/Adam Gray, File)

After the crystal ball drops on New Year’s Eve in New York City, it will rise again, sparkling in red, white and blue to usher in 2026 and kick off months of celebrations for the nation’s upcoming 250th birthday.

The patriotic touches at this year's Times Square gathering, including a second confetti drop, will offer an early glimpse of what’s ahead: hundreds of events and programs, big and small, planned nationwide to mark the signing of the Declaration of Independence in 1776.

“I’m telling you right now, whatever you’re imagining, it’s going to be much more than that,” said America250 Chair Rosie Rios, who oversees the bipartisan commission created by Congress in 2016 to organize the semiquincentennial anniversary. “It’s going to be one for the ages, the most inspirational celebration this country and maybe the world has ever seen.”

According to The Associated Press, Rios and her group worked with the Times Square Alliance business district and One Times Square, the building from where the ball is dropped, to make the changes to this year's ceremonies.

They're also planning a second ball drop event on July 3, the eve of the nation's birthday, “in the same beautiful style that Times Square knows how to do it," Rios said.

It will mark the first time in 120 years there will be ball drop in Times Square that doesn't occur on New Year's Eve, she said.

A New Year’s Eve ball was first dropped in Times Square in 1907. Built by a young immigrant metalworker named Jacob Starr, the 700-pound (318-kilogram), 5-foot- (1.5-meter-) diameter ball was made of iron and wood and featured 100 25-watt light bulbs. Last year, the Constellation Ball, the ninth and largest version, was unveiled. It measured about 12 feet (3.7 meters) in diameter and weighs nearly 12,000 pounds (5,400 kilograms).

The only years when no ball drop occurred were 1942 and 1943, when the city instituted a nightly “dimout” during World War II to protect itself from attacks. Crowds instead celebrated the new year with a moment of silence followed by chimes rung from the base of One Times Square.

This year, the stroke of midnight will also mark the official launch of America Gives, a national service initiative created by America250. Organizers hope to make 2026 the largest year of volunteer hours ever aggregated in the country.

On the following day, America250 will participate in the New Years Day Rose Parade in Pasadena, California, with a float themed “Soaring Onward Together for 250 Years." It will feature three larger-than-life bald eagles representing the country’s past, present and future.

“We want to ring in this new year from sea to shining sea. What better way to think about it than going from New York to California,” Rios said. “This has to be community-driven, this has be grassroots. We’re going from Guam to Alaska, from Fairbanks to Philadelphia, and everything in between.”

President Donald Trump has also announced the “Freedom 250” initiative to coordinate additional events for the 250th anniversary.

Rios said she sees the wide range of celebrations and programs planned for the coming months, from large fireworks displays and statewide potluck suppers to student contests and citizen oral histories, as an opportunity to unite a politically divided nation.

“If we can find something for everyone ... having those menus of options that people can pick and choose how they want to participate," she said. “That’s how we’re going to get to engaging 350 million Americans.”

Varieties

Elusive Wild Cat Feared Extinct Rediscovered in Thailand

This handout picture taken with a camera trap and released on December 26, 2025, by Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) and Panthera Thailand shows a recently rediscovered flat-headed cat in southern Thailand's Princess Sirindhorn Wildlife Sanctuary. (AFP / Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) / Panthera Thailand)
This handout picture taken with a camera trap and released on December 26, 2025, by Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) and Panthera Thailand shows a recently rediscovered flat-headed cat in southern Thailand's Princess Sirindhorn Wildlife Sanctuary. (AFP / Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) / Panthera Thailand)
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Elusive Wild Cat Feared Extinct Rediscovered in Thailand

This handout picture taken with a camera trap and released on December 26, 2025, by Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) and Panthera Thailand shows a recently rediscovered flat-headed cat in southern Thailand's Princess Sirindhorn Wildlife Sanctuary. (AFP / Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) / Panthera Thailand)
This handout picture taken with a camera trap and released on December 26, 2025, by Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) and Panthera Thailand shows a recently rediscovered flat-headed cat in southern Thailand's Princess Sirindhorn Wildlife Sanctuary. (AFP / Thailand's Department of National Parks, Wildlife and Plant Conservation (DNP) / Panthera Thailand)

An elusive wild cat long feared extinct in Thailand has been rediscovered three decades after the last recorded sighting, conservation authorities and an NGO said Friday.

Flat-headed cats are among the world's rarest and most threatened wild felines. Their range is limited to Southeast Asia and they are endangered because of dwindling habitat.

The domestic cat-sized feline with its distinctive round and close-set eyes was last spotted in a documented sighting in Thailand in 1995.

But an ecological survey that began last year, using camera traps in southern Thailand's Princess Sirindhorn Wildlife Sanctuary, recorded 29 detections, according to the country's Department of National Parks, Wildlife and Plant Conservation and wild cat conservation organization Panthera.

"The rediscovery is exciting, yet concerning at the same time," veterinarian and researcher Kaset Sutasha of Kasetsart University told AFP, noting that habitat fragmentation has left the species increasingly "isolated".

It was not immediately clear how many individuals the detections represent, as the species lacks distinctive markings so counting is tricky.

But the findings suggest a relatively high concentration of the species, Panthera conservation program manager Rattapan Pattanarangsan told AFP.

The footage included a female flat-headed cat with her cub -- a rare and encouraging sign for a species that typically produces only one offspring at a time.

Nocturnal and elusive, the flat-headed cat typically lives in dense wetland ecosystems such as peat swamps and freshwater mangroves, environments that are extremely difficult for researchers to access, Rattapan said.

Globally, the International Union for Conservation of Nature estimates that around 2,500 adult flat-headed cats remain in the wild, classifying the species as endangered.

In Thailand, it has long been listed as "possibly extinct".

Thailand's peat swamp forests have been heavily fragmented, largely due to land conversion and agricultural expansion, said Kaset, who was not involved in the ecological survey but has researched wild cats for years.

The animals also face mounting threats from disease spread by domestic animals, and they struggle to reproduce across isolated areas.

While the rediscovery offers hope, it is only a "starting point" for future conservation efforts, he said.

"What comes after this is more important -- how to enable them to live alongside us sustainably, without being threatened."

Varieties

Hooked on the Claw: How Crane Games Conquered Japan’s Arcades

This picture taken on June 6, 2024 shows a claw crane game shop in Akihabara district of Tokyo. (AFP)
This picture taken on June 6, 2024 shows a claw crane game shop in Akihabara district of Tokyo. (AFP)
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Hooked on the Claw: How Crane Games Conquered Japan’s Arcades

This picture taken on June 6, 2024 shows a claw crane game shop in Akihabara district of Tokyo. (AFP)
This picture taken on June 6, 2024 shows a claw crane game shop in Akihabara district of Tokyo. (AFP)

As school and work wrap up, crowds fill Tokyo's many bustling arcade halls -- not to battle it out in fighting games, but to snag plush toys from claw machines.

In one of these gaming hubs in the Japanese capital's Ikebukuro district, aisles of crane games stretch as far as the eye can see.

The crown jewels of the arcade industry, they occupy the building's first two floors, relegating video games to the basement and upper levels.

"Crane games are keeping the sector afloat," said Morihiro Shigihara, an industry expert and former arcade manager.

"Arcade operators, machine manufacturers, and even prize suppliers depend on this business," he told AFP.

Some 80 percent of the 22,000 arcades Japan had in 1989 have shut down, but revenues have held up thanks to claw machines, according to the Japan Amusement Industry Association.

Their share of revenue has climbed since 1993 from 20 percent to more than 60 percent, the association said.

Suzuna Nogi, a 20-year-old student, visits these arcades at least twice a week in search of "big plushies" on which she can spend up to 3,000 yen ($19) at 100 yen per try.

"What I like best is the sense of accomplishment," she said, even though there is no guarantee of success.

Nogi added that she enjoys "the thrill of not knowing whether you'll manage to grab something or not".

The sensitivity of the claw arms is adjusted by operators "based on the cost of the prizes and revenue targets", Shigihara said.

"You can also make the game easier to compete with a nearby arcade."

- From cigarettes to candy -

This year, the industry is officially celebrating the 60th anniversary of these construction crane-inspired machines in Japan.

But they have actually been around since before World War II, said Benoit Bottos, who wrote his doctoral dissertation on the subject at Japan's Chuo University.

Older models, installed in cafes or bowling alleys, sometimes offered lighters and cigarettes, but those prizes quickly gave way to children's candy.

In the late 1980s, the machines began to gain traction, notably with game company Sega's 1985 invention of the "UFO Catcher", which switched up the older version that forced players to lean in and look down.

"The old ones were a bit dark. So we opted for a brighter, showcase-like style where you can see the prizes right in front of you," said Takashi Sasaya, a Sega executive.

But the real stroke of genius "was putting plush toys in the claw games", said Bottos.

Manufacturing giants like Sega or Bandai, involved in both video games and toys, then began negotiating licenses for anime and manga characters, with Sega notably securing Disney rights.

"That largely explains the success of these machines," said Bottos, who describes them as "somewhere between a vending machine, a game of chance and a game of skill".

- 'Transformation' -

The success of claw games also feeds on Japan's booming fan culture of "oshikatsu", with many people devoting more and more time and money to supporting their favorite idol.

Part of asserting their fan identity involves collecting character merchandise.

"I love Pokemon, so I often come looking for plush toys and merch from the franchise," said professional Pokemon card player Akira Kurasaki, showing off nails decorated with his most beloved characters.

Arcade operators have taken this enthusiasm to heart, tailoring their prize selections to the demographics of their neighborhood and organizing events around certain characters.

"New prizes are introduced almost every day," said Sasaya, the Sega executive.

The hegemony of claw machines has also gone hand in hand with a gradual transformation of urban hangouts.

Arcades -- seen in the 1970s and 1980s as dark, male-dominated places linked to crime -- "tried to attract a new audience" of women and families, Bottos said.

"The crane game is emblematic of that transformation."