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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.

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Small Part of Sunshine State Becomes Snowy State as Florida Gets Snow Second Year in a Row

A rare snow is seen in Holt, Florida, on Sunday, Jan. 18, 2026. (Danielle Brahier via AP)
A rare snow is seen in Holt, Florida, on Sunday, Jan. 18, 2026. (Danielle Brahier via AP)
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Small Part of Sunshine State Becomes Snowy State as Florida Gets Snow Second Year in a Row

A rare snow is seen in Holt, Florida, on Sunday, Jan. 18, 2026. (Danielle Brahier via AP)
A rare snow is seen in Holt, Florida, on Sunday, Jan. 18, 2026. (Danielle Brahier via AP)

A small part of Florida is the Snowy State for the second year in a row.

Snow briefly covered the grass and rooftops in parts of the western Florida Panhandle on Sunday morning as just enough frigid air rushed in behind a cold front to turn the last rain showers into snowflakes in the Sunshine State.

And it wasn't a once-in-a-lifetime thing. Less than a year ago, on Jan. 21, 2025, some of those same areas saw up to 8 inches (20 centimeters) of snow in what was the most significant snowfall in many places since the late 1800s.

Snow photos flooded social media. There were a few flakes on the beach and snow nestled into palm fronds. It was too warm to stick to the roads, but a dusting of snow sat on the grass for a little while before mostly melting.

The rare snow in the South wasn't just in Florida. Southeastern Alabama and southern Georgia also reported snow in areas that also got to celebrate a second winter wonderland in less than a year.

Snow covered the ground in Columbus and Macon, Georgia, and officials warned enough might fall to make travel treacherous.

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Shark Mauls Boy in Sydney Harbor

This photo shows an aerial view of Bondi Beach and Sydney Harbor as seen from a plane flying over Sydney on January 14, 2026. (AFP)
This photo shows an aerial view of Bondi Beach and Sydney Harbor as seen from a plane flying over Sydney on January 14, 2026. (AFP)
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Shark Mauls Boy in Sydney Harbor

This photo shows an aerial view of Bondi Beach and Sydney Harbor as seen from a plane flying over Sydney on January 14, 2026. (AFP)
This photo shows an aerial view of Bondi Beach and Sydney Harbor as seen from a plane flying over Sydney on January 14, 2026. (AFP)

A shark mauled a boy swimming in Sydney Harbor on Sunday, leaving him in critical condition with serious leg injuries, authorities said.

The predator bit the boy, believed to be about 13 years old, during the late afternoon off Shark Beach, New South Wales state police said.

"The injuries are consistent with what is believed to have been a large shark," police said in a statement.

Officers pulled the boy from the water off the harbor beach within minutes of being alerted to the incident, police said.

They gave the boy first aid for "serious" leg injuries while he was aboard a police boat, applying two medical tourniquets.

Paramedics transported him to Sydney Children's Hospital, where he was said to be in critical condition.

"Swimmers are advised to avoid entering nearby waters at this time," police said.

Shark Beach, in Sydney's eastern suburb of Vaucluse, was closed and police evacuated nearby beaches in the harbor, the state government said.

Wildlife experts were working to identify the shark species involved, it said in a statement.

"This is a tragic shark attack on a young boy having a swim on a Sunday afternoon near a harbor beach in Sydney's east," New South Wales Agriculture Minister Tara Moriarty said.

"Our thoughts are with the young boy and his family. I understand there were also other young people with him at the time of the attack, our thoughts are also with them."

There have been more than 1,280 shark incidents around Australia since 1791, of which more than 250 resulted in death, according to a database of the predators' encounters with humans.

Increasingly crowded waters and rising ocean temperatures that appear to be swaying sharks' migratory patterns may be contributing to a rise in attacks despite overfishing depleting some species, scientists say.

A great white shark mauled surfer Mercury Psillakis to death at a popular northern Sydney ocean beach in September.

Two months later, a bull shark killed a woman swimming off a remote beach north of Sydney.

Varieties

Social Media Addiction's Surprising Challenger? Anti-doomscrolling Influencers

A 13-year-old boy poses at his home as he looks at social media on his mobile phone in Sydney on December 8, 2025. (Photo by Saeed KHAN / AFP)
A 13-year-old boy poses at his home as he looks at social media on his mobile phone in Sydney on December 8, 2025. (Photo by Saeed KHAN / AFP)
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Social Media Addiction's Surprising Challenger? Anti-doomscrolling Influencers

A 13-year-old boy poses at his home as he looks at social media on his mobile phone in Sydney on December 8, 2025. (Photo by Saeed KHAN / AFP)
A 13-year-old boy poses at his home as he looks at social media on his mobile phone in Sydney on December 8, 2025. (Photo by Saeed KHAN / AFP)

It’s simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes.

Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen.

Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media. For the most part, people who view her videos welcome the disruption from the endless loop of content, treating it as a wake-up call to get off their phones. Other times, they are snarky, The Associated Press said.

“People will comment and they’ll be like, ’Oh, (it’s) ironic that you’re posting. And I’m like, ‘Where else am I supposed to find you, Kyle? Outside? You’re not outside. You are here, sitting here,’” she said. “For us to actually be seen, we have to be where people are.”

Yokubonis’ content responds to the feeling many people have, that they spend too much time on social media or apps.

“Most people have no clue how much time they spend on social media,” said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically “in a state of shock” and many people voluntarily reduced their usage afterwards.

Yokubonis is part of a growing group of content creators who make videos encouraging viewers to close out the app they’re on. Some are aggressive in their approach, some more tame; some only occasionally post about social media overuse, and some, like Yokubonis, devote their accounts to it.

She works for Opal, a screen time app designed to help users “reclaim their focus,” she said, but those who engage with her content might not have any idea she is working for the company. Brand logos, constant plugs to download the app and other signs of branding are almost entirely absent from her page. “People love hearing from people,” she said. Millions of views on her videos point to that being true.

“It’s a fine line and a balance of finding a way to be able to cut through that noise but also not adding to the noise,” she added.

Ian A. Anderson, a postdoctoral scholar at California Institute of Technology, said he finds this kind of content interesting, but is curious whether it's disruptive enough to prompt action. He also said he wonders whether those with the strongest scrolling habits are “thoughtless about the way (they're) intaking information.”

“If they're paying full attention, I feel like it could be an effective disruption, but I also think there is a degree to which, if you are really a habitual scroller, maybe you aren’t fully engaging with it,” he said. “I can think of all sorts of different variables that could change the effectiveness, but it does sound like an interesting way to intervene from the inside.”

With billions of active users across TikTok, Instagram, YouTube and other social media platforms, talk of cutting down on screen time is perennial, as is the idea of addiction to social platforms. But there’s tremendous disagreement over whether social media addiction actually exists.

Is social media “addiction” real? Researchers, psychologists and other experts agree some people spend too much time on social media, but the agreement tends to stop there. Some researchers question whether addiction is the appropriate term to describe heavy use of social media, arguing that a person must be experiencing identifiable symptoms, like strong, sometimes uncontrollable urges and withdrawal, to qualify as addiction. Others, like Turel, acknowledge the term seems to resonate with more people and is often used colloquially.

Anderson said he recognized the prevalence of casual mentions of being addicted to phones and was curious to see if that talk was “benign.”

A recent study of his suggests the debate extends further than academic discourse. In a representative sample of active Instagram users, Anderson found that people often overestimate whether they are “addicted” to the app. On a self-report scale, 18% of participants agreed that they were at least somewhat addicted to Instagram and 5% indicated substantial agreement, but only 2% of participants were deemed at risk of addiction based on their symptoms. Believing you are addicted also impacts how you address that issue, Anderson said.

“If you perceive yourself as more addicted, it actually hurts your ability to control your use or your perception of that ability and makes you kind of blame yourself more for overuse,” Anderson said. “There are these negative consequences to addiction perception.”

Cutting down on screen time

For those looking to curb their social media habits, Anderson suggests making small, meaningful, changes to stop from opening your social media app of choice. Moving the app’s place on your phone or turning off notifications are “light touch interventions,” but more involved options, like not bringing your phone into the bedroom — or other places where you often use it — could also help.

Plenty of intervention methods have been offered to consumers in the form of products or services. But those interventions require self awareness and a desire to cut down on use. Content creators who infiltrate social media feeds with information about the psychology behind why people scroll for hours a day can plant those early seeds.

Cat Goetze, who goes by CatGPT online, makes “non-pretentious, non-patronizing” content about artificial intelligence, building off her experience in the tech industry. But she’s also been on a lengthy road to cut down her own screen time. She often makes videos about why the platforms are so compelling and why we tend to spend longer than we anticipate on them.

“There’s a whole infrastructure — there’s an army of nerds whose only job is to get you to increase your time spent on that platform,” she said. “There’s a whole machine that’s trying to get you to be that way and it’s not your fault and you’re not going to win this just (through) willpower.”

Goetze also founded the business Physical Phones, which makes Bluetooth landline phones that connect to smartphones, encouraging people to spend less time on their devices. The inside of the packaging reads “offline is the new luxury.”

She was able to build the business at an accelerated pace thanks to her social media audience. But the early success of Physical Phones also demonstrates the demand for solutions to high screen time, she said.

“Social media will always play a part in our lives. I don’t necessarily think that’s a bad thing. If we can get the average screen time down from, if it’s 10 hours for a person to one hour, or from three hours to 30 minutes, that is going to be a net positive benefit for that individual and for society,” Goetze said. “That being said, I’d love to be the person that they’re watching for those 30 minutes.”