France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
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France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.

The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine, Reuters reported.

Under French regulations, the reference price for any discount is the lowest one given by a retailer during the 30 days preceding the offer. Shein infringed that rule by not taking into account previous offers, and sometimes increasing the price before applying a discount, the agency said.

It said its investigation showed the company "deceived consumers about the authenticity of discounts they could benefit from."

The probe, conducted across thousands of products on Shein's French site between October 1, 2022 and August 31, 2023, found 57% of advertised deals were not, in fact, offering a lower price; 19% had less of a discount than advertised; and 11% were in fact price increases.

In a statement, Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of breaches related to reference price and environmental regulations in March last year, and ISEL had taken corrective action within the following two months.

"This means that all identified issues were addressed more than a year ago," Shein said, adding that ISEL was committed to complying with French regulations.



Stella McCartney Marks Year of the Horse with Equestrian Paris Fashion Week Show

 Models present a creation by Stella McCartney for the Women's Ready to Wear Fall/Winter 2026-2027 collection fashion show as part of the Paris Women Fashion Week, in Paris, on March 4, 2026. (AFP)
Models present a creation by Stella McCartney for the Women's Ready to Wear Fall/Winter 2026-2027 collection fashion show as part of the Paris Women Fashion Week, in Paris, on March 4, 2026. (AFP)
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Stella McCartney Marks Year of the Horse with Equestrian Paris Fashion Week Show

 Models present a creation by Stella McCartney for the Women's Ready to Wear Fall/Winter 2026-2027 collection fashion show as part of the Paris Women Fashion Week, in Paris, on March 4, 2026. (AFP)
Models present a creation by Stella McCartney for the Women's Ready to Wear Fall/Winter 2026-2027 collection fashion show as part of the Paris Women Fashion Week, in Paris, on March 4, 2026. (AFP)

Stella McCartney, known for her commitment to animal rights and sustainability, put horses at the center of her eponymous brand's Paris Fashion Week show set in a riding hall in Paris' Bois de Boulogne.

Five black horses and five white horses charged in and began performing an intricate equestrian choreography, walking in circles and weaving around each other, before the first ‌models emerged on ‌an oval catwalk surrounding the ‌sandy ⁠ring.

The winter 2026 ⁠collection continued the equestrian theme, with thigh-high riding boots, and suit trousers or jeans fashioned into stirrup pants and paired with bright preppy sweatshirts.

"There's a lot of new innovations in the show," McCartney told Reuters in an ⁠interview after the show. "Everything's plant-based, vegan, so ‌there are no ‌animal glues, there's no dead animals.

"That's why I always ‌like to sort of remind people and celebrate ‌and bring animals into the conversation," she added, saying the show also honored the Lunar New Year of the Horse.

Dresses and skirts covered ‌in plastic-free sequins featured hip bustles, pleats and bows, while multicolored crochet scarves ⁠provided a ⁠pop of color to tailored suits.

Stella McCartney, founded 25 years ago, became fully independent once more last year after McCartney bought the minority stake held by LVMH back from the luxury group.

A few seats down from Stella's father, former Beatle Paul McCartney, LVMH heir Antoine Arnault was among the front row guests at the show, seated next to his wife, model Natalia Vodianova.


Adidas Expects Operating Profit to Rise to 2.3 Bln Euros in 2026

An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, US, April 6, 2017. (Reuters)
An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, US, April 6, 2017. (Reuters)
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Adidas Expects Operating Profit to Rise to 2.3 Bln Euros in 2026

An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, US, April 6, 2017. (Reuters)
An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, US, April 6, 2017. (Reuters)

German sportswear maker Adidas on Wednesday said it expected its operating profit to increase to around 2.3 billion euros ($2.7 billion) this year, despite around a 400-million-euro impact from US tariffs and unfavorable currency developments.

Currency-neutral revenues were expected to ‌increase at ‌a high-single-digit rate in ‌2026, ⁠adding another 2 ⁠billion euros in revenue, it said in a statement, as it forecast to grow at a low-double-digit rate in North America and Greater China, among others.

It added ⁠it expected currency-neutral net ‌sales to ‌keep growing at a high-single-digit rate in ‌both 2027 and 2028, with operating ‌profit rising a mid-teens compound annual growth rate over the three-year period from 2026 to 2028.

In 2025, ‌it reported sales of 24.8 billion euros and operating profit ⁠of ⁠2.06 billion.

Management proposed a dividend increase of 40% to 2.80 euros per share for 2025.

In a separate release, Adidas proposed Nassef Sawiris as its new chairman and extended the contract of CEO Bjorn Gulden to 2030.


Gabon Fashion Designer Brings Traditional Raffia to Paris Runways

Gabonese fashion designer Chouchou Lazare sketches a design for a dress inside his tailoring workshop in Libreville on February 9, 2026. (AFP)
Gabonese fashion designer Chouchou Lazare sketches a design for a dress inside his tailoring workshop in Libreville on February 9, 2026. (AFP)
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Gabon Fashion Designer Brings Traditional Raffia to Paris Runways

Gabonese fashion designer Chouchou Lazare sketches a design for a dress inside his tailoring workshop in Libreville on February 9, 2026. (AFP)
Gabonese fashion designer Chouchou Lazare sketches a design for a dress inside his tailoring workshop in Libreville on February 9, 2026. (AFP)

Strands of raffia dry outside in the sun at the studio of Gabonese fashion designer Chouchou Lazare, who has made a name for himself using the natural fibers to craft his award-winning garments.

The natural material derived from palm leaves -- and traditionally reserved for Gabon's nobles and village chiefs -- gained international attention on the runways of the world's fashion capital last week.

"This is raffia from Gabon, it's special, it's woven very finely, it's a textile that deserves to be shown," the self-taught designer told AFP at his workshop in the capital Libreville.

Whether braided, sewn or glued to bustiers or skirts, nearly all of Lazare's dresses incorporate raffia.

Lazare was only nine years old when he began helping out his mother with her sewing to make ends meet.

He went on to organize his first fashion show in high school and has never received formal training in fashion.

Now in his 50s -- he chooses to keep his exact age under wraps -- Lazare says he learned his craft by designing dresses for the two most important women in his life: his mother and grandmother.

"She was very tall; to me, she was like a queen," he said of his mother.

And in readying his latest collection for the show in Paris on February 28, she remained his inspiration.

"When I prepare my shows, I want to see queens, women who fully own who they are," he said.

Although the signature material is used throughout his collection, the natural fibers are never dyed.

In the central African country, raffia has special significance.

"It's a traditional fabric that is part of the spirituality of our country, that speaks to the ancestors," the designer said.

- Like 'diamonds' -

Nowadays no longer just for nobility, raffia features at Gabonese traditional weddings and Indigenous bwiti spiritual ceremonies.

"Raffia represents a natural resource to be preserved, contributing to the influence of Gabonese and African cultural heritage," the ministry of sustainable tourism and crafts said on social media earlier in the year.

But that does not mean it should only be worn by Gabonese or African people, Lazare said.

"It's for everyone," he stressed, checking whether a bunch of the fibers laid out on his balcony were dry.

In 2002, Lazare won first prize for fashion at the Saint-Etienne International Design Biennial in France.

More than two decades later, he presented his creations to French President Emmanuel Macron during a state visit to Gabon in November.

A photograph of Lazare with Macron and Gabon's President Brice Oligui Nguema now proudly hangs in his workshop, a reminder of "a great moment", he said.

While raffia may seem a familiar textile to people in Gabon, Lazare said that upon seeing the presidents' reactions to his creations, "I felt like they were diamonds."

Glittering in his "diamonds" -- a raffia-decorated hat and tunic with a gold suit jacket -- Lazare picked up an achievement award in Paris at last week's Fashion Annual Show, which for more than 25 years has been honoring African designers.

As the president of the Association of Gabonese Stylists and Creators, he is also paving the way for other designers through teaching and mentorship.

Lazare said he hoped to see raffia recognized "as a treasure for Gabon".