Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)

Saudipedia, a Ministry of Media initiative, and Saudia Airlines signed a cooperation agreement on Wednesday to promote and exchange national content, bolster the Kingdom’s cultural identity, and enrich the traveler experience on Saudia Airlines flights.

The agreement, signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah, covers various areas of cooperation, including boosting marketing strategies and exploring mutual interests.

The partnership underscores both organizations' dedication to advancing Saudi Arabia's cultural and knowledge products.

A key aspect of the agreement is the display of diverse Saudipedia content — visual, audio, and written — through Saudia Airlines' in-flight entertainment system, ensuring that travelers, both domestic and international, have access to reliable information about the Kingdom.

The Saudipedia initiative is part of the Human Capability Development Program under Vision 2030. Its goal is to provide comprehensive encyclopedic content reflecting Saudi Arabia's cultural, social, economic, political, geographical, and historical realities, establishing it as a definitive source of knowledge for regional, Arab, and international media and knowledge platforms covering Saudi affairs.



Syrian Culture Minister Applauds Saudi Pavilion at Damascus Book Fair

The 2026 Damascus International Book Fair is held from February 6 to 16 - SPA
The 2026 Damascus International Book Fair is held from February 6 to 16 - SPA
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Syrian Culture Minister Applauds Saudi Pavilion at Damascus Book Fair

The 2026 Damascus International Book Fair is held from February 6 to 16 - SPA
The 2026 Damascus International Book Fair is held from February 6 to 16 - SPA

Syrian Minister of Culture Mohammed Yassin Saleh visited the Kingdom’s pavilion at the 2026 Damascus International Book Fair, held from February 6 to 16, where the Kingdom is serving as the Guest of Honor.

He commended the efforts of the Literature, Publishing and Translation Commission in showcasing the rich diversity of the Saudi cultural and literary scene. The pavilion features exhibitions of manuscripts, a Saudi fashion corner, and archaeological replicas, SPA reported.

The minister reviewed the commission's Tarjim translation initiative and Saudi literature comics.

This participation at the 2026 Damascus International Book Fair showcases Saudi creativity and fosters cultural dialogue, supporting Saudi Vision 2030’s goals of knowledge exchange and cultural leadership.


Saudi Arabia, Syria Underline Depth of their Cultural Ties

Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
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Saudi Arabia, Syria Underline Depth of their Cultural Ties

Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)
Syrian President al-Sharaa receives the Saudi minister of culture and the accompanying delegation at the Conference Palace in Damascus on Thursday. (SPA)

Saudi Arabia and Syria underlined the strength of their cultural relationship during high-level meetings held in Damascus on Thursday, on the sidelines of the opening of the Damascus International Book Fair 2026, where the Kingdom is participating as guest of honor.

Syrian President Ahmad al-Sharaa received Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan at the Conference Palace in the capital.

Earlier the same day, Prince Badr met with his Syrian counterpart, Minister of Culture Mohammad Yassin Saleh, during an official visit to attend the fair. T

he Saudi minister congratulated Syria on hosting the exhibition and expressed his wishes for continued prosperity, progress, and stability for the Syrian government and people.

Both meetings highlighted the depth of cultural relations between the two countries, the importance of expanding joint cultural cooperation across various fields, and the alignment of positions on issues of mutual interest in a way that serves both nations.

The Saudi delegation included senior officials and advisers, among them representatives from the Royal Court, the Ministry of Culture, and the King Abdulaziz Public Library, reflecting broad institutional engagement in the visit.

In the evening, Prince Badr attended the opening ceremony of the fair’s special session, held under the patronage and in the presence of al-Sharaa. The event drew wide official and cultural participation, including Arab ministers, political and intellectual figures, and a distinguished group of writers and cultural figures.

In a post on the X platform, Prince Badr thanked “our brothers in Syria for their generous hospitality and their efforts in organizing the Damascus International Book Fair.”

The minister also inaugurated the Kingdom’s pavilion at the fair in the presence of the Syrian minister of culture and the Qatari minister of culture.

Saudi Arabia’s guest-of-honor participation continues until Feb. 16 and reflects its growing prominence and leadership in the Arab and global cultural landscape.

This participation aligns with Saudi Vision 2030, which places culture at the heart of national development, viewing it as a space for dialogue, a bridge for civilizational communication, and a tool for strengthening ties among Arab peoples.

The Saudi Literature, Publishing and Translation Commission is leading the Kingdom’s participation, highlighting the development of the cultural sector and reaffirming the central role of books as carriers of knowledge and awareness.

The Saudi pavilion boasts a comprehensive cultural program featuring intellectual seminars, poetry evenings, a manuscript exhibition, traditional Saudi fashion displays, hospitality corners, archaeological replicas, and performing arts that express the depth of the Kingdom’s cultural heritage.

On the sidelines of the visit, Prince Badr, accompanied by Minister Saleh, toured the National Museum of Damascus, which houses rare artifacts spanning prehistoric eras, ancient Syrian civilizations, classical and Islamic periods, as well as traditional and modern art.


UNESCO Honors Al-Bisht Al-Hasawi as Thousands Flock to Al-Ahsa Festival

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
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UNESCO Honors Al-Bisht Al-Hasawi as Thousands Flock to Al-Ahsa Festival

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA
Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige - SPA

The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of regional and international visitors to Ibrahim Palace in historic Al-Hofuf.

Organized by the Heritage Commission, this year’s festival celebrates the inscription of the Bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families, SPA reported.

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.

With UNESCO's participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the Bisht’s status as a world-class cultural treasure.