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Saudi Pavilion at Expo 2025 Osaka Wins Two Dragons of Asia Awards

The campaign effectively showcased Saudi Arabia's cultural vision through innovative storytelling - SPA
The campaign effectively showcased Saudi Arabia's cultural vision through innovative storytelling - SPA
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Saudi Pavilion at Expo 2025 Osaka Wins Two Dragons of Asia Awards

The campaign effectively showcased Saudi Arabia's cultural vision through innovative storytelling - SPA
The campaign effectively showcased Saudi Arabia's cultural vision through innovative storytelling - SPA

The Kingdom of Saudi Arabia's Pavilion at Expo 2025 Osaka has won two awards at the Dragons of Asia awards: the Blue Dragon for Best Campaign in Japan and the Gold Dragon for Brand Building and/or Awareness.

This recognition, received in Kuala Lumpur, highlights the "Meet Saudi" initiative, which aims to enhance cultural communication between Saudi Arabia and Japan, SPA reported.

Launched during the International Participants Meeting in Himeji last January, the initiative began with a tour of Japan, covering seven cities: Osaka, Kyoto, Kobe, Hiroshima, Fukuoka, Nagoya, and Tokyo, to build momentum for the Saudi Pavilion's opening.

The campaign effectively showcased Saudi Arabia's cultural vision through innovative storytelling, earning praise for its integration of cultural narratives and real-world impact. It achieved record social media reach, ranking first in tier-one media coverage in Japan among international participants and attracting 40% of nearly three million visitors to the pavilion.

Winning the Blue and Gold Dragons marks a significant milestone in the Kingdom's cultural diplomacy, reinforcing its role in promoting cultural cooperation and innovation at Expo 2025 Osaka, while paving the way toward Expo 2030 Riyadh.

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Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture
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Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

The Saudi Ministry of Culture and the UK Department for Culture, Media and Sport have announced the year 2029 as the official Saudi-UK Year of Culture, reported the Saudi Press Agency on Wednesday. The announcement follows an official visit by Britain’s Prince William to Saudi Arabia this week.

For nearly a century, formal relations between Saudi Arabia and the UK and Northern Ireland have evolved into a multifaceted international relationship that has expanded across culture, education, and innovation, reflecting shared values and a mutual commitment to long-term cooperation.

In recent years, cultural exchange has emerged as a cornerstone of Saudi-British relations, driven by joint initiatives in heritage conservation, visual and culinary arts, architecture, and higher education.

This ongoing expansion of cultural exchange lays the foundation for the Saudi-UK Year of Culture 2029, a year-long program celebrating creative dialogue and the shared heritage of Saudi Arabia and the UK, while deepening cultural ties for generations to come. It will also be a great opportunity for young people in both countries to connect in new ways.

Supported by Saudi Vision 2030 and the United Kingdom’s continued promotion of cultural innovation and creativity, the Saudi-UK Year of Culture 2029 will be an important milestone for both countries.

Culture

Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
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Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)

Britain’s Prince William visited a number of historic, natural, and cultural sites in Saudi Arabia’s AlUla, accompanied by Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Bader bin Abdullah bin Farhan, reported the Saudi Press Agency on Wednesday.

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development, in line with the objectives of Saudi Vision 2030.

During his tour, Prince William reviewed a number of environmental initiatives at Sharaan Nature Reserve, including ecosystem restoration and biodiversity conservation efforts. He was briefed on programs to rehabilitate natural habitats, restore ecological balance, and reintroduce species such as the Arabian oryx and mountain ibex, contributing to long-term goals for the recovery of the Arabian leopard in its natural environment.

He received an overview of the history of AlUla Old Town and the Incense Road, and the role of culture and arts as a bridge for cultural exchange between the two countries. The visit included viewing artworks at AlUla Arts Festival 2026.

Prince William met with Saudi youths participating in joint cultural programs and initiatives between the two countries. The visit also featured a tour of AlUla Oasis Cultural District.

The visit highlighted the strategic importance of the partnership between the Royal Commission for AlUla and British cultural institutions within an organized framework of cooperation encompassing cultural, educational, and environmental entities, supporting balanced and sustainable development in AlUla and reinforcing its status as a global destination for heritage, culture, and nature.

Culture

Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
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Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA

The Saudi Ministry of Culture organized a specialized workshop to review and develop the third edition of the Cultural Heritage Documentation and Digital Archiving Guide in the Kingdom.

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners, as part of the center’s efforts to standardize methodologies for documenting and archiving cultural heritage and to enhance institutional practices for managing national cultural memory.

The workshop forms part of the Ministry of Culture’s ongoing efforts to establish national standard frameworks for the management and digital documentation of cultural heritage, strengthen integration among entities, and equip practitioners with the necessary tools and methodologies.

These efforts reinforce the role of the Saudi cultural memory center in preserving the Kingdom’s cultural memory and support the objectives of the National Culture Strategy under Saudi Vision 2030.