King Salman International Airport (KSIA), a Public Investment Fund (PIF) company, signed on Tuesday a memorandum of understanding (MoU) with the Saudi Tourism Authority (STA) to cooperate in the promotion of domestic tourism, develop air connectivity, and boost the traveler and visitor experience, in line with the objectives of Saudi Vision 2030.
The MoU aligns national efforts across the transport and tourism sectors through joint initiatives, including global marketing, event organization, sharing of data analytics, and expansion of destinations and air routes, bolstering Saudi Arabia as a global hub for tourism, travel, and logistics.
The agreement integrates the two sides through initiatives to improve the travel and tourism experience. These joint efforts include the “Hafawa” program and deeper cooperation with domestic and international airlines to expand seat capacity and strengthen connectivity between KSIA and tourism destinations across the Kingdom and the world.
Acting CEO of KSIA Marco Mejia stated: “This MoU marks an important step toward building an integrated ecosystem that connects transport infrastructure with the Kingdom’s national tourism identity.”
“Far beyond a mere transit point, KSIA will be a remarkable gateway reflecting the cultural and human spirit of Saudi Arabia. Through our collaboration with the STA, we aim to seamlessly integrate the Kingdom’s transport and tourism sectors, further positioning Riyadh as a leading global destination,” he added.
This step underscores KSIA’s commitment to forging strategic partnerships that support sustainable growth, enhance the Kingdom’s global connectivity, and establish Saudi Arabia as a key hub in the future landscape of travel and tourism.
