EU Seeks Faster Crackdown on China Parcels that Could Hit Shein, Temu

Shein and Temu logos are seen in this illustration taken August 22, 2024. (Reuters)
Shein and Temu logos are seen in this illustration taken August 22, 2024. (Reuters)
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EU Seeks Faster Crackdown on China Parcels that Could Hit Shein, Temu

Shein and Temu logos are seen in this illustration taken August 22, 2024. (Reuters)
Shein and Temu logos are seen in this illustration taken August 22, 2024. (Reuters)

European finance ministers agreed on Thursday to bring forward to next year customs duties on low-value parcels arriving in the bloc to crack down on cheap Chinese e-commerce imports, in a move set to hit Chinese online retailers Shein and Temu.

The agreement to introduce duties "as soon as possible in 2026" by finance ministers' meeting in Brussels sets up negotiations with the European Parliament, whose approval is also required, Reuters reported.

The European Union is trying to accelerate the imposition of fees on low-value parcels entering the bloc in a bid to crack down on cheap Chinese e-commerce imports as concern grows over Chinese goods being dumped in Europe.

European Commissioner for Trade Maros Sefcovic had proposed to the ministers that the "de minimis" duties exemption for online purchases below 150 euros ($175) be removed in the first quarter of 2026, two years earlier than planned. It should be replaced with a "simplified temporary customs fee", he said.

In 2023, the European Commission proposed removing the exemption, but only from 2028, when a broader overhaul of the EU's customs regime is due to take effect and the de minimis exemption will more formally be abolished.

Online platforms like Shein, Temu, AliExpress and Amazon Haul, which send products from Chinese factories directly to shoppers, offer rock-bottom prices partly thanks to the customs waiver, hurting European rivals.

"European industries, particularly retailers, have repeatedly underlined that this distortion of competition be removed without delay," Sefcovic wrote.

German online retailer Zalando, among those pushing the EU to act, said in a statement that the removal of the exemption should be fast-tracked, and an EU-wide handling fee could "play a complementary role" in the meantime.

MOVE TO HIT SHEIN, TEMU

Shein declined to comment, while Temu, AliExpress, and Amazon did not immediately respond to requests for comment. Shein is facing legal proceedings in France over the sale of child-like sex dolls on its platform.

The number of low-value e-commerce packages arriving in the bloc doubled last year to 4.6 billion, over 90% of them from China, and the Commission, the bloc's executive arm, is facing pressure from EU companies to stem that flow more quickly.

"We've already received more parcels than in the entire year of 2024, and Black Friday and Christmas are just around the corner," EU lawmaker Dirk Gotink, chief negotiator on the new customs legislation, said in a statement welcoming the move to scrap the customs waiver faster.

The US has scrapped its own "de minimis" policy that allowed duty-free entry to parcels worth less than $800, leading to concerns that cheap Chinese imports would divert more to Europe.

There is also added urgency as individual EU countries have moved to introduce national handling fees.

Romania has proposed a 25 lei ($5.73) fee on low-value packages, while Italy is working on a tax by the end of the year to protect its fashion industry, its industry minister said on Wednesday.

RETAILERS WARN AGAINST ASSORTMENT OF NATIONAL FEES

European retailers and wholesalers' lobby group EuroCommerce have warned that an assortment of different national fees risks undermining the EU single market. The Commission has proposed a 2 euro fee, but it is not clear when it would be imposed.

Sefcovic said he welcomed the backing from EU finance ministers because European business, particularly retailers, had repeatedly demanded the removal without delay of "this distortion of competition".

Dutch Finance Minister Eelco Heinen told reporters it was time to "get a grip" on cheap Chinese parcels flooding the European market, while Greek Finance Minister Kyriakos Pierrakakis said in a statement that his country backed the immediate imposition of tariffs on small parcels.

 

 



'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
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'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)

Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage, Meryl Streep and Anna Wintour both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.

But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.

‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’

That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.

VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.

The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”

“It’s not just about buying, it’s really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ The Associated Press quoted Elia as saying.

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”

Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’

“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather.

The shopping arcade today is anchored by two Prada flagship stores.

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.

“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.


British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
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British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS said on Thursday it has started seeking refunds for the 7 million pounds ($9.44 million) of US tariffs paid during the first half of the year, as the British retailer pursues a margin-focused turnaround plan to revive demand.

Thousands of companies around the world are filing lawsuits challenging US President Donald Trump's ⁠sweeping tariffs and seeking ⁠refunds on duties paid, after the levies were deemed illegal by the US Supreme Court in February.

Online fashion retailers such as ASOS are particularly vulnerable to duty ⁠costs on imported goods as they work to rebuild profitability after the pandemic-era expansion gave way to weakening consumer demand.

Once a standout survivor of the dotcom burst, ASOS has been trying to win back shoppers and cut costs amid stiff competition from cheaper Chinese rivals, Reuters reported.

Global retailers are now bracing ⁠for ⁠an impact from the Iran war as customer spending declines and a surge in energy prices and supply-chain snags compound costs further.

ASOS said it has taken proactive actions to help mitigate such impact, but gave no details on said actions.

The company confirmed its outlook for the full year.


L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)
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L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)

L'Oreal's first-quarter sales rose 6.7%, it said on Wednesday, as strong demand for premium hair products and perfume, particularly in North ‌America and ‌emerging markets, ‌more ⁠than offset weakness ⁠in the Middle East.

The Paris-based maker of Kerastase shampoo and YSL Libre perfume said ⁠total sales for ‌the ‌three months to ‌end-March came to 12.2 ‌billion euros ($14.32 billion), up 6.7% from 11.7 billion euros on ‌a like-for-like basis after slightly adjusting down ⁠last ⁠year's comparable figures.

The rise also included a 3.4% boost from overstocking ahead of an ongoing overhaul of the group's IT system.