AlUla Named World’s Cultural Tourism Project 2025

AlUla named world’s cultural tourism project 2025. SPA
AlUla named world’s cultural tourism project 2025. SPA
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AlUla Named World’s Cultural Tourism Project 2025

AlUla named world’s cultural tourism project 2025. SPA
AlUla named world’s cultural tourism project 2025. SPA

AlUla’s status as a global hub for culture, heritage, exploration, and discovery has been further strengthened following its designation as the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.

AlUla secured the most prestigious honor at the annual awards, regarded as the industry’s highest accolade, after receiving the highest number of votes from international experts, senior executives, specialist travel buyers, leading tour operators, and reputable travel agents, the Saudi Press Agency reported on Monday.

Established in 1993, the World Travel Awards celebrate excellence across the travel, tourism, and hospitality industries and are recognized globally as the pinnacle of achievement.

The awards feature numerous highly contested categories, ranging from best hotel, airline, travel experience, and more.

AlUla’s latest accolade comes after the ancient city was named as the Middle East's Leading Cultural Tourism Project 2025, Middle East's Leading Festival and Event Destination 2025, and Saudi Arabia's Leading Cultural Tourism Project 2025 at the recent regional edition of the World Travel Awards.

A place where desert landscapes meet ancient heritage, AlUla is home to some of the region's and the world’s most significant cultural landmarks, including Hegra, Saudi Arabia's first UNESCO World Heritage Site, which features a collection of remarkably preserved Nabataean tombs.

With a rich story spanning 200,000 years of human history and 7,000 years of continuous civilization, AlUla's past comes to life through the Royal Commission for AlUla's calendar of immersive experiences.



Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture
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Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

Saudi Arabia, UK Announce 2029 as Saudi-UK Year of Culture

The Saudi Ministry of Culture and the UK Department for Culture, Media and Sport have announced the year 2029 as the official Saudi-UK Year of Culture, reported the Saudi Press Agency on Wednesday. The announcement follows an official visit by Britain’s Prince William to Saudi Arabia this week.

For nearly a century, formal relations between Saudi Arabia and the UK and Northern Ireland have evolved into a multifaceted international relationship that has expanded across culture, education, and innovation, reflecting shared values and a mutual commitment to long-term cooperation.

In recent years, cultural exchange has emerged as a cornerstone of Saudi-British relations, driven by joint initiatives in heritage conservation, visual and culinary arts, architecture, and higher education.

This ongoing expansion of cultural exchange lays the foundation for the Saudi-UK Year of Culture 2029, a year-long program celebrating creative dialogue and the shared heritage of Saudi Arabia and the UK, while deepening cultural ties for generations to come. It will also be a great opportunity for young people in both countries to connect in new ways.

Supported by Saudi Vision 2030 and the United Kingdom’s continued promotion of cultural innovation and creativity, the Saudi-UK Year of Culture 2029 will be an important milestone for both countries.


Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
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Prince William Visits Historic, Natural Sites in AlUla Accompanied by Saudi Culture Minister

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)
The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development. (SPA)

Britain’s Prince William visited a number of historic, natural, and cultural sites in Saudi Arabia’s AlUla, accompanied by Saudi Minister of Culture and Governor of the Royal Commission for AlUla Prince Bader bin Abdullah bin Farhan, reported the Saudi Press Agency on Wednesday.

The visit reflects the depth of Saudi-British relations and their growing cooperation in culture, arts, environmental sustainability, and human capability development, in line with the objectives of Saudi Vision 2030.

During his tour, Prince William reviewed a number of environmental initiatives at Sharaan Nature Reserve, including ecosystem restoration and biodiversity conservation efforts. He was briefed on programs to rehabilitate natural habitats, restore ecological balance, and reintroduce species such as the Arabian oryx and mountain ibex, contributing to long-term goals for the recovery of the Arabian leopard in its natural environment.

He received an overview of the history of AlUla Old Town and the Incense Road, and the role of culture and arts as a bridge for cultural exchange between the two countries. The visit included viewing artworks at AlUla Arts Festival 2026.

Prince William met with Saudi youths participating in joint cultural programs and initiatives between the two countries. The visit also featured a tour of AlUla Oasis Cultural District.

The visit highlighted the strategic importance of the partnership between the Royal Commission for AlUla and British cultural institutions within an organized framework of cooperation encompassing cultural, educational, and environmental entities, supporting balanced and sustainable development in AlUla and reinforcing its status as a global destination for heritage, culture, and nature.


Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
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Workshop Held to Develop Cultural Heritage Documentation, Digital Archiving Guide in Saudi Arabia

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA
The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners. SPA

The Saudi Ministry of Culture organized a specialized workshop to review and develop the third edition of the Cultural Heritage Documentation and Digital Archiving Guide in the Kingdom.

The workshop brought together representatives from relevant cultural entities, along with stakeholders, experts, and practitioners, as part of the center’s efforts to standardize methodologies for documenting and archiving cultural heritage and to enhance institutional practices for managing national cultural memory.

The workshop forms part of the Ministry of Culture’s ongoing efforts to establish national standard frameworks for the management and digital documentation of cultural heritage, strengthen integration among entities, and equip practitioners with the necessary tools and methodologies.

These efforts reinforce the role of the Saudi cultural memory center in preserving the Kingdom’s cultural memory and support the objectives of the National Culture Strategy under Saudi Vision 2030.