AlUla’s status as a global hub for culture, heritage, exploration, and discovery has been further strengthened following its designation as the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.
AlUla secured the most prestigious honor at the annual awards, regarded as the industry’s highest accolade, after receiving the highest number of votes from international experts, senior executives, specialist travel buyers, leading tour operators, and reputable travel agents, the Saudi Press Agency reported on Monday.
Established in 1993, the World Travel Awards celebrate excellence across the travel, tourism, and hospitality industries and are recognized globally as the pinnacle of achievement.
The awards feature numerous highly contested categories, ranging from best hotel, airline, travel experience, and more.
AlUla’s latest accolade comes after the ancient city was named as the Middle East's Leading Cultural Tourism Project 2025, Middle East's Leading Festival and Event Destination 2025, and Saudi Arabia's Leading Cultural Tourism Project 2025 at the recent regional edition of the World Travel Awards.
A place where desert landscapes meet ancient heritage, AlUla is home to some of the region's and the world’s most significant cultural landmarks, including Hegra, Saudi Arabia's first UNESCO World Heritage Site, which features a collection of remarkably preserved Nabataean tombs.
With a rich story spanning 200,000 years of human history and 7,000 years of continuous civilization, AlUla's past comes to life through the Royal Commission for AlUla's calendar of immersive experiences.