The Middle East’s aviation sector has undergone rapid transformation in recent years, driven by network expansion, advanced digital technologies, and growing reliance on smart analytics to enhance passenger experience and improve operational efficiency.
As competition intensifies among regional and international carriers, digital innovation has become central to differentiation and customer appeal.
Aligned with Saudi Arabia’s Vision 2030, which is focused on strengthening air connectivity, diversifying the economy, and leveraging modern technology, the Kingdom has paved the way for innovations such as service automation, workforce digitalization, and real-time data analytics for smarter operational decision-making.
In this context, Riyadh Air - one of the Public Investment Fund’s aviation companies -announced, in partnership with IBM Middle East and North Africa, the creation of the world’s first national airline built entirely on artificial intelligence from day one.
The initiative represents a new model for the airline of the future, going beyond traditional digital transformation to establish an operating and management structure free from legacy systems.
Through a collaboration involving more than 60 technology partners across 59 workstreams, Riyadh Air aims to set a global benchmark not only for AI-driven operational efficiency, using generative AI and the watsonx Orchestrate platform, but also for highly personalized experiences for passengers and employees.
The airline is preparing for the launch of its first commercial flights in early 2026, with a goal of connecting the Kingdom to more than 100 international destinations by 2030.
Riyadh Air Chief Financial Officer Adam Boukadida told Asharq Al-Awsat that the objective was to build a fully modern national airline.
“We started from scratch so Riyadh Air could become the first airline built on AI platforms that define the sector’s future, while preserving the human touch for both employees and guests,” he said.
He added that the biggest challenge was developing all systems anew and coordinating dozens of partners to ensure seamless integration while embedding AI across every operational layer.
The digital infrastructure provides employees with a unified workspace that simplifies tasks and strengthens data-driven decision-making. AI empowers crew to deliver customized, proactive services, from booking to arrival and beyond. This includes a virtual assistant offering tailored suggestions such as car rentals and reservations for events or restaurants.
Boukadida noted that real-time analysis of operational, financial, and commercial data will boost efficiency, profitability, and cost management, while elevating Saudi Arabia’s global air connectivity.
Mohamad Ali, Senior Vice President of IBM Consulting, said integrating AI into the airline’s core operations makes Riyadh Air “a model of adaptability, where technology and human hospitality converge on every journey.” IBM platforms provide unified, real-time data to enhance performance for both staff and travelers.
He highlighted watsonx Orchestrate as a key component enabling personalized digital workplaces, seamless access to HR tools, and instant insights for crew, such as alerts to offer fast-track services to late-arriving passengers.
For travelers, the platform will power an AI virtual assistant offering customized add-on services and curated experiences.
Riyadh Air plans to serve over 100 global destinations by 2030 with a fleet of long-range aircraft. Boukadida said Saudi talent has been integral to building the airline, reflecting the Kingdom’s commitment to developing digital expertise and creating high-value jobs in aviation.
