Saudi Arabia’s Museums Commission announced the signing of a cooperation agreement between the Red Sea Museum and Ahmed Angawi Studio to launch the "Made in the Red Sea" initiative at the Red Sea Museum in the heart of Historic Jeddah, aiming to support local and regional artisans and designers.
The initiative aims to preserve traditional skills and develop contemporary products inspired by the rich heritage, traditions and the tangible and intangible culture of the Red Sea region, for sale at the museum gift shop.
It builds on the momentum of the Saudi Ministry of Culture's Year of Handicrafts 2025 initiative launched to reinforce pride in national identity and support artisans, as one of the goals of the National Culture Strategy.
The partnership includes content development, the delivery of workshops and the selection of participating artists and artisans, in addition to promoting the "Made in the Red Sea" initiative and overseeing specialized workshops in traditional wood designs inspired by the historic Bab Al Bunt building, which now houses the Red Sea Museum. These efforts contribute to a contemporary reinterpretation of its architectural elements.