Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
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Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)

Nvidia CEO Jensen Huang — whose work helped propel artificial intelligence — stressed in an Associated Press interview Tuesday that society needs to change with the advent of AI, arguing that a fuller embrace of the technology would improve people's lives.

Huang has been optimistic about AI’s potential to rapidly transform society, creating faster economic growth and more scientific breakthroughs. But as the head of a computer chip company now developing AI systems, he and others are confronting a public increasingly concerned about the potential harm the technology might bring. Huang has felt obligated to respond to critics who warn of job losses and threats to humanity itself.

"We need to create new social norms," Huang said in an interview. "I would advocate that everybody use AI. Just go engage it."

Huang made his case as AI has emerged as a political flashpoint, with objections to plans to build more data centers and fears that the speed with which it’s being adopted could spur the layoffs of workers who might not have a safety net.

Such questions have threatened public support of the technology at a time when a race has kicked off with China, a contest Huang believes can best be won by a US that is open to competing globally in AI.

His close relationship with President Donald Trump also has been a source of criticism among Democrats, even as he emphasized that the computing power created by AI is vital to adding the factory jobs that have been promised for decades without much enduring success.

It was an argument delivered by a 63-year-old man who has watched the technology develop and described himself as "boring" because his own life revolves mainly around work and his family.

Huang said the ability of AI to design a website, analyze complex documents, guide advanced research or even plan a kitchen remodeling has helped to close the technological divide in America. People can now do advanced work on computers without having to know how to program or write software, he added.

Huang contended that there is a need for some government regulation and safety standards for AI, stressing that national security also needed to be a priority for the technology that has been powering stock market gains and US economic growth in recent years.

Huang said society will adapt to AI just as it did to automobiles. He said cars were once portrayed as killing children, but the world changed its norms by having sidewalks and crosswalks and stopping kids from playing in the streets.

Huang skeptical of what government ownership of AI companies would achieve

With a market capitalization of roughly $5 trillion, Nvidia has soared in valuation in recent years to become the world’s most valuable company. AI modeling companies OpenAI and Anthropic are potentially set to also clear the $1 trillion mark once their stocks are publicly traded.

That explosive surge in wealth concentrated in AI companies has prompted renewed worries about economic inequality.

Trump has tried to defuse those concerns, recently musing about the prospect that the US government could own some shares in AI firms, so any windfalls would be more broadly shared with the public. That idea has also been advanced by Sen. Bernie Sanders, I-Vt., and even OpenAI CEO Sam Altman.

Huang expressed skepticism about the idea, saying he expects the country will already benefit broadly from AI advancements.

"I’m not exactly sure what they’re trying to achieve," he said regarding government ownership. "I haven’t had a dialogue with them about that. But just remember that these are American companies. Their success benefits the stock price, of which many Americans are investors in. It generates taxes, which helps many Americans. It creates a lot of jobs."

He noted that AI companies could also lead to higher profits for energy, construction and hardware technology firms.

"Americans have a stake in American companies already, naturally, in a whole lot of different ways," Huang said.

Huang says national security needs to be a priority on AI

The Trump administration has recently reversed course from using a light touch on regulating AI to taking a heavier hand.

It placed export controls on the AI company Anthropic’s latest models, leading the company on Friday to shutter all public access to those models over security concerns. Trump, a Republican, also signed an order to have new AI models voluntarily screened by the government before their release.

Huang said the government was properly focused on national security issues, but it was important to provide clear guidance.

"National security should always be the top concern of all technologies," Huang said. "But having said that, you know, you have to be very specific about the risk that you’re concerned about, before setting up policies for export controls."

During the Biden administration, Nvidia pushed back against export controls that were designed to restrict its ability to sell chips to China, rejecting the administration’s premise that a ban would preserve an American edge on AI. Huang had warned that the export controls might limit America’s ability to develop the world’s AI ecosystem, as China would respond with its own advanced chips.

Huang says energy is key problem for America’s AI development

Huang stressed that the US is vulnerable because of its deficient energy supply. The data centers performing the computations used in AI are creating a huge demand for electricity, which could be a strain on the power grid.

Some data centers will be constructed with their own electricity sources, but Huang said the US is starting from a disadvantage on energy. And without more energy, it can be harder to play to American strengths in its AI infrastructure, models and computer chip development.

"The United States is woefully behind in energy production," Huang said. "We just suffocated energy production for too long."

Huang complimented Trump on his approach to generating more energy in the US. The president has aggressively supported the use of oil, coal and natural gas, but he has scorned the use of solar and wind power.

The Nvidia CEO was not commenting on Trump's opposition to climate-friendlier energy sources. But the gap he identified goes to some of the fears that US households have about AI increasing their utility bills.

Huang was speaking Tuesday in Sherman, Texas, at an expansion of the Coherent factory to develop a laser for transmitting data among chips, which could cut power use by AI systems by up to 50%.

Trump’s fondness for Huang started at a Mar-a-Lago dinner

Trump, not known for technological expertise, quickly developed a friendship with Huang. The president has called him "smart" and "amazing," insisting that Huang accompany him on foreign trips. Most recently, Trump had Air Force One pick up the leather-jacketed CEO in Alaska while en route to his state visit to China.

Their relationship started last year with an invitation to dinner at Mar-a-Lago, Trump’s home and private club in Florida. Huang was in the area to receive the Edison Achievement Award for his AI work.

"He says drop by for dinner, and so I did," Huang said. He went with his wife, Lori.

"He was incredibly engaging, incredibly charismatic, conversational, asked a lot of questions," Huang recalled. "From the moment that I met him, the only thing that he’s ever talked to me about is creating more jobs, reindustrializing the United States, protecting national security, winning."

He added that Trump "calls me in the middle of the night and wants to talk about one of these topics."

But his proximity to Trump has also led to criticism from Democratic lawmakers. Sen. Elizabeth Warren, D-Mass., objected to Huang not testifying before a Senate committee even as "he has time to attend a $1 million-a-head dinner at Mar-a-Lago."

Huang said he wants the US president and other officials — regardless of party — to succeed. "We could differ with politics, but we should want him to succeed," he said. "Because when President Trump succeeds, our country succeeds."



Apple Loses Challenge Against EU Digital Competition Rules

People walk past an Apple store in a shopping mall in the Xuhui district in Shanghai on July 1, 2026. (Photo by Hector RETAMAL / AFP)
People walk past an Apple store in a shopping mall in the Xuhui district in Shanghai on July 1, 2026. (Photo by Hector RETAMAL / AFP)
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Apple Loses Challenge Against EU Digital Competition Rules

People walk past an Apple store in a shopping mall in the Xuhui district in Shanghai on July 1, 2026. (Photo by Hector RETAMAL / AFP)
People walk past an Apple store in a shopping mall in the Xuhui district in Shanghai on July 1, 2026. (Photo by Hector RETAMAL / AFP)

Apple lost its bid to escape digital competition rules after an EU court on Wednesday rejected the US giant's challenge.

Apple appealed the European Union's decision to apply stricter rules known as the Digital Markets Act (DMA) on its operating system iOS and App Store.

"The General Court dismisses all the actions brought by Apple," the Luxembourg-based court said in a statement. "It confirms the designation of Apple as a gatekeeper in relation to the App Store and iOS."

Companies like Apple are designated a so-called "gatekeeper" under the DMA, and their apps are subject to extra scrutiny as "core platform services".

The DMA comes with a list of do's and don'ts for the world's biggest digital platforms in an attempt to keep them in check and create an open online space.

Apple has been one of the law's fiercest critics, calling on the EU to repeal the DMA last year. The company defended its position after the ruling.

"We firmly believe the DMA's mandate goes beyond what is lawful and proportionate, threatening to erode decades of privacy and security protections we've built and leaving our users vulnerable to new risks," the company said.

"We will continue advocating for the innovation and privacy our European customers deserve," Apple added in a statement.

Apple had also brought a challenge against the EU concerning iMessage but the court found the actions relating to iMessage "inadmissable".

The EU had investigated whether iMessage should also comply with the DMA but ultimately Brussels decided against more rules on the messaging service.

"None of the obligations laid down by the DMA applies to iMessage since that service has not been listed in a designation decision as an important gateway," AFP quoted the court as saying.

A separate case brought by Apple relates to interoperability under the DMA, as it forces companies to make their products accessible to rivals.

The same EU court is still due to rule on interoperability.

The decision is another victory for the European Commission, the EU's digital watchdog, after TikTok and Meta also lost challenges against the DMA.

Chinese-owned TikTok has, however, challenged the lower court's 2024 ruling.

The European Consumer Organization (BEUC) welcomed Wednesday's decision.

"It is good news," BEUC director general Agustin Reyna said, adding: "Anything less would have jeopardized the positive impact the Digital Markets Act is having in creating more choice for consumers online."

He added Apple's "resources would be better spent directed towards complying in full and without delay with the law".


OpenAI Says Powerful New Model to Launch Publicly on Thursday

OpenAI logo is seen in this illustration taken June 11, 2026. (Reuters)
OpenAI logo is seen in this illustration taken June 11, 2026. (Reuters)
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OpenAI Says Powerful New Model to Launch Publicly on Thursday

OpenAI logo is seen in this illustration taken June 11, 2026. (Reuters)
OpenAI logo is seen in this illustration taken June 11, 2026. (Reuters)

ChatGPT maker OpenAI said its latest powerful artificial intelligence model series will be released to the public on Thursday, as the US government reportedly approved a broader launch.

The company's new offering GPT-5.6 and other cutting-edge AI models, including Anthropic's Mythos series, have drawn concern over their supposedly unprecedented ability to identify software vulnerabilities -- weaknesses in code that hackers can exploit.

OpenAI said in late June it had shared preview access to GPT-5.6 with a limited group of US-only partners at Washington's request.

The GPT-5.6 series comprises three new models: Sol, the company's new flagship; Terra, a mid-range model for everyday work; and Luna, a fast, low-cost option.

"GPT-5.6 Sol, along with Terra and Luna, will launch publicly this Thursday. We're expanding preview access globally now," the company said in an X post Tuesday, without giving further details.

US news outlet Axios reported Tuesday, citing a source familiar with the situation, that the Trump administration had given OpenAI the green light for a broad launch of GPT-5.6, following testing and meetings between the company and government officials.

AFP has contacted OpenAI, the White House and the US Department of Commerce for comment on the Axios report.

It follows a similar story at OpenAI's archrival Anthropic, which last week said it would begin restoring access globally to its most powerful AI models, Fable 5 and Mythos 5, after the US government lifted a restriction on where they could be released.


SDAIA President Highlights Saudi Leadership in Responsible AI Governance During Geneva Meetings

The meetings reviewed ways to strengthen international cooperation in data and AI, boost governance frameworks for emerging technologies, and promote their ethical and responsible adoption. (SPA)
The meetings reviewed ways to strengthen international cooperation in data and AI, boost governance frameworks for emerging technologies, and promote their ethical and responsible adoption. (SPA)
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SDAIA President Highlights Saudi Leadership in Responsible AI Governance During Geneva Meetings

The meetings reviewed ways to strengthen international cooperation in data and AI, boost governance frameworks for emerging technologies, and promote their ethical and responsible adoption. (SPA)
The meetings reviewed ways to strengthen international cooperation in data and AI, boost governance frameworks for emerging technologies, and promote their ethical and responsible adoption. (SPA)

President of the Saudi Data and AI Authority (SDAIA) Dr. Abdullah bin Sharaf Alghamdi underscored on Tuesday Saudi Arabia's commitment, under the directives of Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of SDAIA's Board of Directors, to advancing international efforts to strengthen AI governance and promote the responsible and safe use of its technologies in support of humanity and sustainable development.

He made his remarks during separate meetings with Director-General of the International Labour Organization Gilbert F. Houngbo, World Bank Vice President for Digital and AI Sangbu Kim, and Germany's Federal Minister for Digital Transformation Dr. Karsten Wildberger, on the sidelines of the Global Dialogue on AI Governance in Geneva.

The meetings were attended by Saudi Permanent Representative to the United Nations and international organizations in Geneva Ambassador Abdulmohsen bin Khothaila.

The meetings reviewed ways to strengthen international cooperation in data and AI, boost governance frameworks for emerging technologies, and promote their ethical and responsible adoption in support of the United Nations Sustainable Development Goals while helping address future risks affecting societies and labor markets.

Alghamdi highlighted the Kingdom's initiatives to advance AI governance and ethics, most notably the establishment of the International Center for AI Research and Ethics (ICAIRE) in Riyadh under the auspices of UNESCO.

He underlined the Kingdom's efforts to support the responsible adoption of AI through governance frameworks, risk management tools, maturity assessments, and accountability mechanisms that foster trust and encourage innovation.

Alghamdi invited the international officials to participate in the fourth Global Forum on the Ethics of Artificial Intelligence, organized by SDAIA in cooperation with UNESCO and ICAIRE, to be held in Riyadh from September 14 to 17, as part of the Kingdom's Year of Artificial Intelligence.