Shein Finally Wins China's Approval for Hong Kong IPO

FILE PHOTO: Sunglasses are displayed at the reception of the fast-fashion brand Shein's office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Sunglasses are displayed at the reception of the fast-fashion brand Shein's office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
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Shein Finally Wins China's Approval for Hong Kong IPO

FILE PHOTO: Sunglasses are displayed at the reception of the fast-fashion brand Shein's office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Sunglasses are displayed at the reception of the fast-fashion brand Shein's office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo

Fast-fashion retailer Shein won approval for its long-awaited Hong Kong IPO on Friday, a notice posted on the China Securities Regulatory Commission (CSRC) website showed, clearing the way for a listing after failed attempts in New York and London.

Shein, a fast-growing e-commerce giant, would be the highest-profile retailer to list in years, as many consumer brands have delayed initial public offerings due to weak investor sentiment and subdued spending by lower- to middle-income shoppers.

Founded by Chinese-born entrepreneur Sky Xu in 2012, Shein has waited a year for the green light from Beijing for its IPO, which had to be cleared by the highest levels of the ruling Communist Party, according to a source with direct knowledge of the matter.

Beijing views Shein as politically sensitive and has been cautious about endorsing a listing after controversies including a sex doll scandal in France and reports of poor labor practices at its supplier factories in China, Reuters quoted the source as saying.

Shein filed confidentially for its Hong Kong IPO and had not made the filing documents public as of Friday. With CSRC approval, the company can organize investor roadshows and prepare for ⁠its hearing with ⁠the Hong Kong stock exchange's listing committee, a requirement for all IPO candidates.

The company could possibly aim to list in September or October, the source said.



Estee Lauder Raises Annual Forecasts on Resilient Demand Ahead of Holiday Season

Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
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Estee Lauder Raises Annual Forecasts on Resilient Demand Ahead of Holiday Season

Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)
Cosmetics by Estee Lauder are displayed at a cosmetics store in a mall, Mumbai, India, May 28, 2025. (Reuters)

Estee ‌Lauder raised its annual sales and profit forecasts on Monday, banking on resilient demand for its premium skincare and fragrance brands ahead of the holiday season as CEO Stephane de La Faverie's year-long turnaround efforts boost growth.

Consumers, ‌particularly affluent ‌and younger groups, ‌have continued to ⁠indulge in skincare ⁠and fragrance purchases despite economic uncertainty, strengthening sales for the Clinique and Tom Ford owner's luxury skincare and fragrances.

As part of ⁠CEO's "Beauty Reimagined" strategy, Estee ‌Lauder has ‌been focusing on faster innovation, expanding ‌into new channels and markets, ‌leveraging AI for consumer insights and marketing, increasing consumer-facing investment, streamlining operations and saving costs by ‌trimming roles.

The company expects fiscal 2027 organic sales ⁠to ⁠grow between 4% and 5.5%, compared with its prior forecast of a 3% to 5% rise.

It also expects annual adjusted profit to be in the range of $3.20 to $3.45 per share, compared with its earlier forecast of $3.10 to $3.35.


Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
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Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)

German sportswear maker Puma narrowed the guidance range for its 2026 operating loss on Friday, slightly weakening the midpoint amid muted consumer demand even as its third-quarter sales beat market expectations.

Puma, which is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike, has been grappling with weaker demand and elevated inventory levels at sporting goods ‌retailers through which ‌it generates most of its sales.

The company ‌now ⁠expects an operating ⁠loss of €80 million to €130 million ($89 million to $145 million) in 2026, compared with a previous forecast for a loss of €50 million to €150 million.

Puma's third-quarter operating loss was €11.4 million, against a profit of €16.2 million a year ago and analysts' average forecast for a €10 million loss.

The figure includes a positive ⁠effect of €29.8 million from US tariff refunds ‌and one-off costs of €11.7 million ‌related to the company's cost efficiency program, it said.

"Our third-quarter ‌performance was in line with expectations as we continued ‌to move Puma through this transition year while laying the foundation for future growth," CEO Arthur Hoeld said in a statement.

Jefferies analysts said the results continued to point to a "complex reboot" ‌of Puma's consumer appeal as it seeks to revive growth. The company's shares rose ⁠6% in ⁠early trading.

Puma is investing in advertising to boost its brand and pursuing efforts to improve its credentials as a performance sportswear maker, particularly in running, where it has worked on its shoe technology.

Its quarterly sales fell 5% to €1.77 billion, but slightly beat market expectations of €1.75 billion. Inventories fell 24.3% to €1.6 billion on the back of lower purchasing volumes.

"Perhaps the one encouraging feature today is a reduction in inventory levels to already below the target expected by the end of this year," Jefferies said in the note to investors.


Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
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Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo

German sportswear maker Adidas said on Thursday it expected Europe, its largest but worst-performing market, to return to growth in the last quarter of 2026, while it continued a strong run in China where it is outpacing rival Nike.

Heavy discounting at many retailers due to high inventory levels and promotional activities led to a slowdown in Europe, with sales contracting in the third quarter. The region accounts for almost a third of group sales.

Adidas ⁠CEO Bjorn Gulden ⁠told journalists the group had a strong order book despite the difficult situation of some European economies. The firm said the fourth quarter would be helped by delayed shipments moving into the period, and higher sales to wholesalers.

"We're still taking share and are doing pretty well," Reuters quoted Gulden as saying.

The company's Frankfurt-listed shares were up 4% by 1100 GMT on ⁠Thursday, with JPMorgan analysts pointing to the reassuring comments on an improving business in Europe.

Adidas said it expected high single-digit growth in Europe in the last three months of 2026, after currency-neutral net sales fell by 4% to €2.24 billion ($2.50 billion) in the third quarter.

By contrast, its quarterly sales grew by 12% in North America and 13% in Greater China, where it outperformed US rival Nike, whose sales have been falling there for almost two years.

"We see that other companies are struggling (in China), but I don't see anything right now ⁠that tells ⁠us that we see any clouds in the next quarters," Gulden said.

In its competition with Nike, Adidas has been investing in new styles, including the launch of its lightest-ever racing shoe, the Adizero Adios Pro Evo 3, which helped Kenyan runner Sabastian Sawe to crack the two-hour marathon barrier in April.

The group confirmed its previously released results for the third quarter and its raised guidance for the year, citing strong sales of its running and football lines.

Marketing and point-of-sale expenses were up 4% to €833 million, reflecting additional brand investments around the World Cup throughout July as well as normalizing marketing spend since August.