It’s England Against Norway in the World Cup Quarterfinals, With All Eyes on Erling Haaland

Norway's forward #09 Erling Braut Haaland smiles after winning the 2026 World Cup round of 16 football match between Brazil and Norway at the New York/New Jersey Stadium in East Rutherford on July 5, 2026. (AFP)
Norway's forward #09 Erling Braut Haaland smiles after winning the 2026 World Cup round of 16 football match between Brazil and Norway at the New York/New Jersey Stadium in East Rutherford on July 5, 2026. (AFP)
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It’s England Against Norway in the World Cup Quarterfinals, With All Eyes on Erling Haaland

Norway's forward #09 Erling Braut Haaland smiles after winning the 2026 World Cup round of 16 football match between Brazil and Norway at the New York/New Jersey Stadium in East Rutherford on July 5, 2026. (AFP)
Norway's forward #09 Erling Braut Haaland smiles after winning the 2026 World Cup round of 16 football match between Brazil and Norway at the New York/New Jersey Stadium in East Rutherford on July 5, 2026. (AFP)

Everyone knows that England's master plan coming into the World Cup quarterfinals on Saturday will revolve around stopping Norway striker Erling Haaland.

As they would say in Norway, “Lykke til.” Translated: Good luck.

“Has anyone ever stopped Erling Haaland?” England midfielder Morgan Rogers asked, probably only somewhat rhetorically. “I’m not sure they have, but we’re going to try. You’re going to have to try.”

Stopping Haaland — who has seven goals in this year's World Cup, one behind France's Kylian Mbappé and Argentina's Lionel Messi for the most at the tournament — will be the primary subplot of the Norway-England match at Hard Rock Stadium.

Among the others: Haaland versus England’s Harry Kane in a striker showdown, a Norway team with no pressure versus an England team with enormous expectations, even British Airways versus Norwegian Air in a social media chirping battle. At stake for the teams is a berth in Wednesday's semifinals, with the winner to face either Argentina or Switzerland.

“I think it's Norway vs. England,” Norway coach Stale Solbakken said Friday, after his team went through its final walk-through before perhaps the biggest match in the nation's soccer history. “But I don't think it's a secret that Kane is match-leader No. 1 for England and Haaland is match-leader No. 1 for us.”

Indeed, there are two elite strikers in this game — not just one. England coach Thomas Tuchel raved about Kane on Friday, and rightly so. Kane has six goals so far in this year's World Cup.

“He's in the shape of his life and in the highest peak of his career,” Tuchel said.

When Haaland — who stands nearly 6-foot-5 — gets the ball in his preferred spots, opponents realize that stopping him is almost out of the question. He's too big, too strong, too skilled, and the ball is almost certainly going to find its way into the back of the net.

England's Nico O'Reilly — Haaland's teammate at Manchester City — has seen it happen time and again. And if there is a solution to the Haaland problem, O'Reilly might have the closest possible thing to an answer.

His plan: Don't let the ball get to him.

“We all know what he’s like,” O'Reilly said. “He can score goals, he's dangerous in the box, he’s a real threat. They need to get him the ball there first.”

Haaland — who didn't play for Norway in its loss to France in the group stage — has gotten his goals in bunches in this tournament. Against Iraq, his two goals came 14 minutes apart. Against Senegal, his two goals were 10 minutes apart. Against Brazil, his two goals were 11 minutes apart.

He was born in England; his father was playing for Leeds at that time. And Haaland certainly sees the significance.

“It’s a special game, definitely,” Haaland said. “I think, for me, it’s super special because I play in England and I’m born in England and I'll be playing against (Manchester City) teammates and everything.”

It's not just Haaland in that friends-turned-foes spot. There are nine players for Norway who play for clubs in England, so there will obviously be familiarity between the sides on Saturday.

“Everything is on the line,” O'Reilly said. “Everything is at stake.”

The teams got to Saturday's match in dramatic fashions, with Norway holding off perennial power and five-time World Cup champion Brazil 2-1 and England going into Mexico City and stunning previously unbeaten — and unscored-upon — co-host Mexico 3-2.

Both sides have acknowledged that coming down from the high of such wins took a little extra time.

“We discussed that we need to put the drama and the emotions of the Mexico game behind us,” England forward Bukayo Saka said. “Now we need to focus on Norway, which is going to be another tough challenge, a different challenge, and we’re fully focused.”

They might be close to fully loaded, too.

Declan Rice, Marc Guehi and Reece James, all sidelined in recent days, trained Friday and Tuchel said he anticipates having a “full choice” awaiting him when the lineup for Saturday gets decided.

England will be without defender Jarell Quansah as he begins serving his two-match suspension that was handed down after he got red-carded against Mexico in the round of 16.

Rice, Guehi and James all went through training Friday at Inter Miami's facility, with team co-owner David Beckham — a former England great — watching.

“I think there’s some clear favorites out there. England’s one of them,” Haaland said. “So, I think all of you should put every single (bit of) pressure on the English lads.”

Haaland said that with a smile, and that's been the case all tournament long. He's enjoying this, on the field and off.

He's a walking, talking meme, someone who draws tons of attention for everything he does and says. When English great Wayne Rooney said he'd row (a nod to Norway's rowing tradition) down the River Mersey if Norway beat Brazil, those words got to Haaland — who, according to reports in British media, has reminded Rooney that he's got some rowing to do.

All eyes will be on Haaland. England will have to figure out a way to solve him, or else its World Cup run will end in Miami.

“I think it’s the biggest challenge,” Rogers said, “but it’s a challenge that excites this group.”



My Goals Don’t Matter if We Win World Cup, Says Yamal

Lamine Yamal #19 of Spain points at the bis scoreboard while his brother Keyne is on the screen after the 2-1 win during the FIFA World Cup 2026 quarter-final match between Spain and Belgium at Los Angeles Stadium on July 10, 2026 in Inglewood, California. (Getty Images/AFP)
Lamine Yamal #19 of Spain points at the bis scoreboard while his brother Keyne is on the screen after the 2-1 win during the FIFA World Cup 2026 quarter-final match between Spain and Belgium at Los Angeles Stadium on July 10, 2026 in Inglewood, California. (Getty Images/AFP)
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My Goals Don’t Matter if We Win World Cup, Says Yamal

Lamine Yamal #19 of Spain points at the bis scoreboard while his brother Keyne is on the screen after the 2-1 win during the FIFA World Cup 2026 quarter-final match between Spain and Belgium at Los Angeles Stadium on July 10, 2026 in Inglewood, California. (Getty Images/AFP)
Lamine Yamal #19 of Spain points at the bis scoreboard while his brother Keyne is on the screen after the 2-1 win during the FIFA World Cup 2026 quarter-final match between Spain and Belgium at Los Angeles Stadium on July 10, 2026 in Inglewood, California. (Getty Images/AFP)

Lamine Yamal said if Spain wins the World Cup nobody will care about his failure to score, after the teen superstar was again absent from the scoresheet in his side's 2-1 quarter-final win over Belgium on Friday.

At a tournament where stars like Lionel Messi, Kylian Mbappe, Erling Haaland and Harry Kane have been prolific, 18-year-old Yamal has just one goal to date, in a 4-0 group win against Saudi Arabia.

"Obviously I want to score, but I don't go onto the pitch thinking about that. I do it thinking about helping the team," said Yamal.

"If we win the World Cup, no one will remember whether I scored goals... the important thing is winning," said the Barcelona star, after the victory in Los Angeles set up a semi-final clash with France.

"I know I can contribute even if I don't score. I know my movements draw in many opponents, so I do everything I can to help the team," he said.

Then just 16, Yamal was the breakout star of the Spanish team that won the European Championships two years ago.

He only scored once during that victorious campaign -- a stunning strike in a 2-1 semi-final win against France.

"There's an idea that I should be scoring more, like at the Euros, but we won the Euros with me scoring just one goal. And I have one goal here too, so I'm relaxed about it," he said, with a smile.

But Spain will be hoping Yamal, who turns 19 the day before the semi-final, can bag further goals if his side are to see off the free-scoring tournament favorites France.

"There are two possibilities -- either they reach three consecutive World Cup finals, or we beat them three times in a row. We'll see what happens," said Yamal.

"We aren't afraid at all."


Erling Haaland Is Norway’s World Cup Machine — and the Internet’s Favorite Meme

 A shirt depicting Norway striker Erling Haaland on sale at a store, as his performances at the 2026 FIFA World Cup and the buzz he has generated on social media drive demand for merchandise featuring his image, in Lima, Peru, July 10, 2026. (Reuters)
A shirt depicting Norway striker Erling Haaland on sale at a store, as his performances at the 2026 FIFA World Cup and the buzz he has generated on social media drive demand for merchandise featuring his image, in Lima, Peru, July 10, 2026. (Reuters)
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Erling Haaland Is Norway’s World Cup Machine — and the Internet’s Favorite Meme

 A shirt depicting Norway striker Erling Haaland on sale at a store, as his performances at the 2026 FIFA World Cup and the buzz he has generated on social media drive demand for merchandise featuring his image, in Lima, Peru, July 10, 2026. (Reuters)
A shirt depicting Norway striker Erling Haaland on sale at a store, as his performances at the 2026 FIFA World Cup and the buzz he has generated on social media drive demand for merchandise featuring his image, in Lima, Peru, July 10, 2026. (Reuters)

Erling Haaland stands at 6 feet, 5 inches, an intimidating force who can make fellow soccer players look tiny in stature and talent. Scoring seven goals across four World Cup matches entering Saturday, the Norwegian player has been described as a machine. But if you ask some loyal new fans, he’s also a favorite meme.

Haaland has become a social media phenomenon, with his own posts and memes from others turning even football novices into diehard fans.

His domineering physical appearance coupled with his goofy online persona have contributed to the craze. Fans remark on his flowing blond mane, color-coordinated hair ties and playful posts like a Snapchat-filtered selfie in which he proclaimed Shrek his “twin.”

The contrast between his strength and skill on the field and his softer, looser online presence has also subjected him to the “babygirl” treatment online. That term is used frequently by fans of endearing male celebrities or characters who come across as sensitive, caring or vulnerable.

Haaland is emblematic of a broader embrace of football players as pop culture figures, driven in large part by how they present themselves off the pitch.

Quirky personality

Haaland is being catapulted into a fame even more intense than he had already known as the Premier League's top scorer. This moment boils down to the pairing of elite skills with quirky personality, Wilson said.

“Him being really, really talented — that’s the first pillar of it all. And then you find out that he’s 25 years old and he’s probably the most Gen Z athlete in the World Cup,” Sarah Wilson, a baseball content creator in New York, told The Associated Press, noting his use of Snapchat and goofy filters in photos online.

Many are thinking, “‘Wow, I love that guy, he’s hilarious. Now he’s my new favorite player,’ which is exactly what happened with me,” she added.

Haaland’s expressive reactions on the pitch and his unique appearance have spawned hundreds of memes. He’s leaned into this virality, posting cheeky selfies on Instagram, uploading long-form vlogs on YouTube and interacting with fans on his public Snapchat stories, often poking fun at himself.

After scoring two goals to knock out Brazil, he posted a smug selfie from the locker room with the caption, “Well well well.” When an Instagram video with nearly 100 million views likened his appearance to a green onion — its wiry roots standing in as his hair — Haaland responded in the comments with a side-eyeing dog GIF. When Google added a Viking row animation to his search results, Haaland wrote on X, “One thing to do today... search my name on Google,” with a winking emoji.

Haaland said in a team news conference on Thursday that he's enjoyed being embraced in the US.

“I think it’s a good thing because I like the Americans. I think they are kind of hilarious as well. They are funny. I like the way they are,” he said. “I think it's just good and honestly, on every single thing, the World Cup so far here has been amazing.”

Sports are a “cultural force,” one on par with politics, said Jeffrey Kassing, an Arizona State University professor who has studied fans' and athletes' social media use. It’s natural that Haaland has “crossed over” into non-football audiences, he said. A song from his youth has gone viral. A lookalike contest is in the offing. Even dogs are sporting blond wigs.

“There used to be a whole lot of gatekeeping that would happen with athletes; you would only ever hear from athletes maybe in an interview or in a press conference,” Kassing said.

Haaland is evidence of how players have much more control in shaping their image now, he added.

Fans also try to ‘shape the perception’ of their favorite players

Fans' access to athletes contributes to what is called a parasocial relationship, defined by one-way knowing, said Gayle Stever, a professor at Empire State University who has studied the dynamics between celebrities and fans for decades. Haaland’s fans feel like they know him on a personal level, but he doesn’t know the nearly 60 million people who follow him on Instagram alone.

The majority of parasocial relationships are “positive, healthy and normal,” Stever said. Only a small percentage of people take it to the extreme, she said.

Skyla Clarke, a 19-year-old sports management student in Brisbane, Australia — and lifelong football fan — says she's seen that uglier side rear its head; attacks on players after poor performances, and even unprovoked hate toward athletes’ wives and partners are not uncommon.

Haaland himself called AI-generated content of players a “bit scary.” But he noted in Norwegian that the attention on the team and its traditions — the rowing cheer, for example — is a sign of praise.

“Usually if it’s like that, it means that you’re doing something right, and that your country is doing something right,” Haaland said.

Even healthy parasocial dynamics can seem unusual to those uninitiated in internet culture. Haaland is not the only player whose persona has blown up on social media.

Fans have described feeling “maternal” toward Luka Modric — especially after Croatia’s elimination in the 40-year-old's final international game. Modric is a “special case” whose difficult upbringing amid Yugoslavia's dissolution plays into how fans characterize him online, Clarke said. Some will incorporate childhood photos of him into their content, creating “a deeper appreciation for him as a player,” she added. Clarke's TikTok video about Modric’s potential retirement reached hundreds of thousands of viewers in a matter of days.

Modric himself has a rather tame social media presence, especially compared with Haaland, but Kassing noted fans “take it upon themselves to try to shape the perception” of those with whom they develop a parasocial attachment. In Modric and Haaland’s cases, some do this by overlaying bows and hearts on their images.


Muchova, Noskova Put Friendship on Hold to Fight for Wimbledon Title

Karolina Muchova of Czech Republic celebrates her victory against Naomi Osaka of Japan in their quarter-final women's singles match at the Wimbledon Tennis Championships in London, Tuesday, July 7, 2026. (AP Photo/Kin Cheung)
Karolina Muchova of Czech Republic celebrates her victory against Naomi Osaka of Japan in their quarter-final women's singles match at the Wimbledon Tennis Championships in London, Tuesday, July 7, 2026. (AP Photo/Kin Cheung)
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Muchova, Noskova Put Friendship on Hold to Fight for Wimbledon Title

Karolina Muchova of Czech Republic celebrates her victory against Naomi Osaka of Japan in their quarter-final women's singles match at the Wimbledon Tennis Championships in London, Tuesday, July 7, 2026. (AP Photo/Kin Cheung)
Karolina Muchova of Czech Republic celebrates her victory against Naomi Osaka of Japan in their quarter-final women's singles match at the Wimbledon Tennis Championships in London, Tuesday, July 7, 2026. (AP Photo/Kin Cheung)

Karolina Muchova and Linda Noskova will fight for the Wimbledon title on Saturday, but the Czech pair's bond will remain intact no matter who wins their first Grand Slam crown on Centre Court.

Muchova and Noskova have been friends for several years, spending time together off the court and playing doubles at the 2024 Paris Olympics.

For a few hours at the All England Club this weekend, that friendship will be put on hold, with a life-changing moment within touching distance in their first Wimbledon final.

"We got to know each other a lot during Olympics a couple of years ago. We spent a lot of time together because we played doubles and almost got the medal," Noskova said.

"Karolina is such a great fighter, such an incredible player, but mainly she is such a great person. I'm glad I can play my first final against her."

Whoever holds aloft the Venus Rosewater Dish on Saturday, it has been a remarkable tournament for two players who have grown close despite being at far different stages of their careers.

Muchova made her WTA main draw debut nine years ago and has been on the cusp of making her breakthrough at the Grand Slams several times.

The 29-year-old has lost several semi-finals and was beaten in three sets by Iga Swiatek in her only previous major final at the 2023 French Open.

Muchova, who had lost in the first round on her previous four appearances at Wimbledon, is at last unimpeded after suffering a multitude of injuries in recent years.

In 2022, doctors told Muchova that it would be a good idea for her to quit tennis altogether, while in 2023 and 2024 right wrist surgery sidelined her for 10 months.

Linda Noskova of Czechia celebrates after winning her Women's Singles fourth round match against Madison Keys of the USA at the Wimbledon Championships in London, Britain, 06 July 2026. EPA/TOLGA AKMEN

Muchova takes "pills, sprays, eyedrops" to manage a grass allergy, but she is no longer adverse to playing on the surface.

"It's a very special moment. It's a great achievement," AFP quoted Muchova as saying after beating two-time Grand Slam champion Coco Gauff to reach the Wimbledon final.

"This is one of the biggest tournaments that we have with all the history."

In contrast to Muchova's litany of near-misses, Noskova is enjoying a meteoric rise.

The 21-year-old only made her Wimbledon debut in 2022 and now she is in her maiden Grand Slam final after dispatching Marta Kostyuk in the last four.

Noskova may not be a star just yet, but she has won more matches on grass than any other player on the WTA Tour in the past two years.

In the lead up to Wimbledon, she won the Berlin Open for her first grass-court title.

"When I play my best I know I can play with the best players in the world and a have a great result, which is a final in a Grand Slam I guess!" she said.

The Czech duo's run to the final has extended their country's rich history at Wimbledon despite a population of just 11 million.

For the third time in the last four years, a Czech woman will be Wimbledon champion following triumphs for Barbora Krejcikova in 2024 and Marketa Vondrousova in 2023.

Noskova was inspired by the success of her childhood idol Petra Kvitova, who won at the All England Club in 2011 and 2014.

Jana Novotna memorably won Wimbledon in 1998 after losing two previous finals. while Karolina Pliskova reached the 2021 final and Hana Mandlikova twice finished as runner-up in the 1980s.

"We have great history of Czech tennis," Muchova said. "Myself, when I was younger, looking up to the girls who were older than I was, you can just see them doing so well. It gave me the belief that I can as well do it."

Noskova added: "It's a tradition at this point. I would say we are brought up in the same way, with our game on grass allowing us to play any style."

On the cusp of Wimbledon glory, for either Muchova and Noskova, the lawns of south-west London will be hallowed turf forever.