Joyful Dressing and the Trends that Took Over New York Fashion Week

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

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Joyful Dressing and the Trends that Took Over New York Fashion Week

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs


Across the runways this New York Fashion Week, designers reimagined spring dressing by shaking up the season’s staples of florals and pastels, opting instead for more modern and irreverent trends.

From legacy brands to emerging talents, designers including Tory Burch, Ralph Lauren and Eckhaus Latta brought joy back to dressing with sartorial twists on color, movement and contrasts that could easily transition off the Spring/Summer 2027 catwalks and into New York’s busy streets.

While New York Fashion Week is only the first stop for celebrities and fashion editors before seeing what London, Milan and Paris have in store, the celebratory tone is bound to be contagious.

The joy of dressing Designers had a lot to celebrate, with many marking career milestones: Rachel Comey notched 25 years, Michael Kors and Carolina Herrera reveled in 45-year anniversaries for their brands, and Coach hit a storied 85 years.

Coach sent models down the runway in party hats, glittering gowns with colorful large bow trains, and gift-wrapped present accessories for its anniversary.

InStyle Fashion director Kevin Huynh said designers are waving goodbye to the quiet luxury era and leaning into vibrancy.

“We’re really stepping into like, more is more,” he told The Associated Press, “but not in that dopamine dressing where everything feels haphazardly put on, but like a real sense of vibrancy and excitement.”

Models present creations from the latest Michael Kors collection during New York Fashion Week in Manhattan, New York City, US, September 11, 2026. REUTERS/Caitlin Ochs

At Eckhaus Latta, designers Mike Eckhaus and Zoe Latta feted their J.Crew collaboration with confetti. Guests were told to open envelopes on their seats at the sound of laughter during the second half of their show and toss rainbow confetti onto the runway.

“Designers are really trying to kind of have fun and show the power that fashion can have in uplifting and inspiring people,” Matthew Velasco, ELLE’s fashion news editor, said.

Tory Burch embraced joyful dressing as a sense of escape, with models in color-blocked embellished looks strutting around a circular indoor catwalk that surrounded an outdoor garden with fountains. Burch said she wanted to contrast opulent femininity with utilitarian sportswear. Her collection featured embroidered cardigans with brightly colored skirts, boa-like thin scarves and a turquoise coat with a matching bag.

“I think when things are a bit more rough in the world you need to dream,” Burch said.

Ralph Lauren opened New York Fashion Week by bringing romance and a celebration of style to the runway.

“It’s about ways of dressing that celebrate ingenuity, originality, and character — the freedom and fun of creating a style that is truly personal,” he said in his show notes.

Michael Kors had the optimism to stage his show outside in the garden at the Museum of Modern Art, where a bright orange trench coat and sunny yellow shoes popped against his black and white looks.

Thom Browne, who often leans into whimsy, created a show inspired by “A Bug's Life,” with a giant indoor garden and models dripping in green crystals that hung from layered suiting.

Some channeled actual ladybugs and butterflies with giant colorful hoop skirts, and jackets that looked like cocoons, eliciting smiles from the crowd.

Collections filled with shades of blue Designers may not be feeling blue this season, but the color was certainly interwoven throughout their collections.

Ralph Lauren played with a palette of blues — from his classic denim to satin and lace gowns, to suiting and blue fur and feather collars. Tommy Hilfiger said he often takes his inspiration from nautical flags, so primary colors — including navy — were prevalent on classic and oversized blazers and rugby shirt stripes on his runway at The Plaza Hotel. Tory Burch styled turquoise and navy, and Henry Zankov delivered teal on the runway this season for Diane von Furstenberg.

After a decade-long gap, the Diane von Furstenberg line returned to New York Fashion Week with Zankov unveiling his first collection as artistic director for the brand. Known for his namesake knitwear brand, Zankov highlighted animal prints on von Furstenberg’s signature wrap designs, while incorporating sheer blouses and dresses along with fluid suiting.

“You want to feel alive,” Huynh said, “like we’re coming out of the cold of winter, and color is such an easy way to accomplish that.”

“Chartreuse had its moment, but teal is something that feels really refined,” he added.

Cobalt blue or Klein Blue — made famous by artist Yves Klein — also took over the runways with Proenza Schouler and Sergio Hudson including the color in their collections.

Accentuating the waist All eyes were on waistlines this season as designers sent models down runways in cummerbunds, scarves and chunky belts.

For Daniella Kallmeyer of Kallmeyer, the designer added a cummerbund to a buttoned-down blue top over trousers, as well as a white cummerbund embellished with white beading over an all-black suited look.

“It’s that injection of androgyny with a cummerbund in womenswear that feels exciting and edgy,” Huynh said.

At Ralph Lauren, the designer wrapped fringed scarves around the models to break up an all-white look or add a pop of color to the waistline.

Fringing out After shedding the constraints of winter coats and layers, designers introduced a freedom of movement and fluidity to their collections with fringe.

Asymmetrical dresses swayed with fringe at Jonathan Simkhai while shimmering fringe peeked out from an all-black look at Rachel Comey.

In a twist on tailoring, jackets dripping with fringe made their way down the runway at Monse.
“I always am a firm believer that with the Spring/Summer shows, designers really flex their prowess a little bit more than fall,” Huynh said. “You’re really getting the full spectrum of a woman and a man’s wardrobe.”



Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
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Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman

The Armani fashion house, whose founder and owner Giorgio Armani died last year, on Wednesday named Dario Vitale as the new creative director of its Emporio Armani line.

"The Armani Group is pleased to announce the appointment of Dario Vitale as Creative Director of Emporio Armani and Giorgio Armani Accessories, the first to hold this role outside the Armani family," it said in a statement.

⁠Vitale ⁠will join the Armani Group with immediate effect, the company said in a statement.


Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
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Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco

Italian luxury group Prada has renovated and expanded its historic premises in the heart of Milan to strengthen ties with its wealthiest clients and attract new customers, Chief Executive Andrea Guerra told Reuters.

Prada already operated both a menswear and a womenswear store in Milan's Galleria Vittorio Emanuele, the elegant 19th-century shopping arcade in the centre of the city, with the women's store sitting at the original site of the Fratelli Prada boutique.

Prada has renovated the two stores and connected them through an underground tunnel which on Tuesday hosted some silver-plated Prada handbags reworked ⁠by British artist ⁠Damien Hirst as well as the "Chandelier" party dress worn by Carey Mulligan in Baz Luhrmann's film adaptation of "The Great Gatsby".

The compound, which also connects to the Marchesi patisserie Prada owns next to its men's store, includes a permanent exhibition floor, space for highly personalized shopping-by-appointment and an apartment to host private dinners and special events.

"It ⁠is a way to show our DNA, our roots, our way of thinking and point of view," Guerra said.

Prada hopes the complex, which spans eight levels, can generate €100 million ($115 million) in annual revenue, he added. Prada, whose sales totaled €5.7 billion last year, didn't disclose the size of the investment.

The opening comes as luxury groups increasingly focus on their wealthiest customers, who continue to spend despite a broader sector slowdown, with demand shifting more towards experiences.

"The 'experiential' part of the store, the part where we host our clients, ⁠has become ⁠more important," Guerra said, pointing not only to private spaces but also to venues such as Prada Caffè.

"We have opened 'apartments' in many cities around the world and we will certainly open them in the world's top 25 capitals," he added.

While pampering its richest customers, Prada will still try to attract also aspirational buyers with items sold at entry-level prices, which it intends to keep relatively stable, Guerra said.

"Our goal is to offer entry-level prices that do not come as a surprise, while leveraging the product’s exclusivity, customization and craftsmanship to expand the price spectrum (further up the scale)," he said.


Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
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Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)

Italian ‌luxury group Prada is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.

The comments come as the Armani fashion house prepares for a sale of a 15% stake ‌in the ‌company, a year after ‌the ⁠death of its founder, ⁠Giorgio Armani.

"Armani is not on our radar. Today we are busy with many other things, including the evolution of Versace, so it is not on the agenda," ⁠Guerra told Reuters in ‌an interview.

He ‌added that since the Versace acquisition Prada ‌had focused on integration, synergies and ‌efficiencies but attention had shifted towards the brand's future over the past three months. The first runway show by ‌its new designer Pieter Mulier is expected in January.

Asked about the ⁠possibility ⁠of launching smart glasses under one of the group's brands, Guerra said he did not see that happening in the "near future".

Last year Prada's Lorenzo Bertelli said the group held "exploratory talks" with licensing partner EssilorLuxottica over the potential development of smart glasses under its brands, but no decision had been made.