Joyful Dressing and the Trends that Took Over New York Fashion Week

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

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Joyful Dressing and the Trends that Took Over New York Fashion Week

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs

Models present the latest creations from the Carolina Herrera SS27 show during New York Fashion Week in Manhattan, New York City, US, September 14, 2026. REUTERS/Caitlin Ochs


Across the runways this New York Fashion Week, designers reimagined spring dressing by shaking up the season’s staples of florals and pastels, opting instead for more modern and irreverent trends.

From legacy brands to emerging talents, designers including Tory Burch, Ralph Lauren and Eckhaus Latta brought joy back to dressing with sartorial twists on color, movement and contrasts that could easily transition off the Spring/Summer 2027 catwalks and into New York’s busy streets.

While New York Fashion Week is only the first stop for celebrities and fashion editors before seeing what London, Milan and Paris have in store, the celebratory tone is bound to be contagious.

The joy of dressing Designers had a lot to celebrate, with many marking career milestones: Rachel Comey notched 25 years, Michael Kors and Carolina Herrera reveled in 45-year anniversaries for their brands, and Coach hit a storied 85 years.

Coach sent models down the runway in party hats, glittering gowns with colorful large bow trains, and gift-wrapped present accessories for its anniversary.

InStyle Fashion director Kevin Huynh said designers are waving goodbye to the quiet luxury era and leaning into vibrancy.

“We’re really stepping into like, more is more,” he told The Associated Press, “but not in that dopamine dressing where everything feels haphazardly put on, but like a real sense of vibrancy and excitement.”

Models present creations from the latest Michael Kors collection during New York Fashion Week in Manhattan, New York City, US, September 11, 2026. REUTERS/Caitlin Ochs

At Eckhaus Latta, designers Mike Eckhaus and Zoe Latta feted their J.Crew collaboration with confetti. Guests were told to open envelopes on their seats at the sound of laughter during the second half of their show and toss rainbow confetti onto the runway.

“Designers are really trying to kind of have fun and show the power that fashion can have in uplifting and inspiring people,” Matthew Velasco, ELLE’s fashion news editor, said.

Tory Burch embraced joyful dressing as a sense of escape, with models in color-blocked embellished looks strutting around a circular indoor catwalk that surrounded an outdoor garden with fountains. Burch said she wanted to contrast opulent femininity with utilitarian sportswear. Her collection featured embroidered cardigans with brightly colored skirts, boa-like thin scarves and a turquoise coat with a matching bag.

“I think when things are a bit more rough in the world you need to dream,” Burch said.

Ralph Lauren opened New York Fashion Week by bringing romance and a celebration of style to the runway.

“It’s about ways of dressing that celebrate ingenuity, originality, and character — the freedom and fun of creating a style that is truly personal,” he said in his show notes.

Michael Kors had the optimism to stage his show outside in the garden at the Museum of Modern Art, where a bright orange trench coat and sunny yellow shoes popped against his black and white looks.

Thom Browne, who often leans into whimsy, created a show inspired by “A Bug's Life,” with a giant indoor garden and models dripping in green crystals that hung from layered suiting.

Some channeled actual ladybugs and butterflies with giant colorful hoop skirts, and jackets that looked like cocoons, eliciting smiles from the crowd.

Collections filled with shades of blue Designers may not be feeling blue this season, but the color was certainly interwoven throughout their collections.

Ralph Lauren played with a palette of blues — from his classic denim to satin and lace gowns, to suiting and blue fur and feather collars. Tommy Hilfiger said he often takes his inspiration from nautical flags, so primary colors — including navy — were prevalent on classic and oversized blazers and rugby shirt stripes on his runway at The Plaza Hotel. Tory Burch styled turquoise and navy, and Henry Zankov delivered teal on the runway this season for Diane von Furstenberg.

After a decade-long gap, the Diane von Furstenberg line returned to New York Fashion Week with Zankov unveiling his first collection as artistic director for the brand. Known for his namesake knitwear brand, Zankov highlighted animal prints on von Furstenberg’s signature wrap designs, while incorporating sheer blouses and dresses along with fluid suiting.

“You want to feel alive,” Huynh said, “like we’re coming out of the cold of winter, and color is such an easy way to accomplish that.”

“Chartreuse had its moment, but teal is something that feels really refined,” he added.

Cobalt blue or Klein Blue — made famous by artist Yves Klein — also took over the runways with Proenza Schouler and Sergio Hudson including the color in their collections.

Accentuating the waist All eyes were on waistlines this season as designers sent models down runways in cummerbunds, scarves and chunky belts.

For Daniella Kallmeyer of Kallmeyer, the designer added a cummerbund to a buttoned-down blue top over trousers, as well as a white cummerbund embellished with white beading over an all-black suited look.

“It’s that injection of androgyny with a cummerbund in womenswear that feels exciting and edgy,” Huynh said.

At Ralph Lauren, the designer wrapped fringed scarves around the models to break up an all-white look or add a pop of color to the waistline.

Fringing out After shedding the constraints of winter coats and layers, designers introduced a freedom of movement and fluidity to their collections with fringe.

Asymmetrical dresses swayed with fringe at Jonathan Simkhai while shimmering fringe peeked out from an all-black look at Rachel Comey.

In a twist on tailoring, jackets dripping with fringe made their way down the runway at Monse.
“I always am a firm believer that with the Spring/Summer shows, designers really flex their prowess a little bit more than fall,” Huynh said. “You’re really getting the full spectrum of a woman and a man’s wardrobe.”



Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
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Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)

German sportswear maker Puma narrowed the guidance range for its 2026 operating loss on Friday, slightly weakening the midpoint amid muted consumer demand even as its third-quarter sales beat market expectations.

Puma, which is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike, has been grappling with weaker demand and elevated inventory levels at sporting goods ‌retailers through which ‌it generates most of its sales.

The company ‌now ⁠expects an operating ⁠loss of €80 million to €130 million ($89 million to $145 million) in 2026, compared with a previous forecast for a loss of €50 million to €150 million.

Puma's third-quarter operating loss was €11.4 million, against a profit of €16.2 million a year ago and analysts' average forecast for a €10 million loss.

The figure includes a positive ⁠effect of €29.8 million from US tariff refunds ‌and one-off costs of €11.7 million ‌related to the company's cost efficiency program, it said.

"Our third-quarter ‌performance was in line with expectations as we continued ‌to move Puma through this transition year while laying the foundation for future growth," CEO Arthur Hoeld said in a statement.

Jefferies analysts said the results continued to point to a "complex reboot" ‌of Puma's consumer appeal as it seeks to revive growth. The company's shares rose ⁠6% in ⁠early trading.

Puma is investing in advertising to boost its brand and pursuing efforts to improve its credentials as a performance sportswear maker, particularly in running, where it has worked on its shoe technology.

Its quarterly sales fell 5% to €1.77 billion, but slightly beat market expectations of €1.75 billion. Inventories fell 24.3% to €1.6 billion on the back of lower purchasing volumes.

"Perhaps the one encouraging feature today is a reduction in inventory levels to already below the target expected by the end of this year," Jefferies said in the note to investors.


Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
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Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo

German sportswear maker Adidas said on Thursday it expected Europe, its largest but worst-performing market, to return to growth in the last quarter of 2026, while it continued a strong run in China where it is outpacing rival Nike.

Heavy discounting at many retailers due to high inventory levels and promotional activities led to a slowdown in Europe, with sales contracting in the third quarter. The region accounts for almost a third of group sales.

Adidas ⁠CEO Bjorn Gulden ⁠told journalists the group had a strong order book despite the difficult situation of some European economies. The firm said the fourth quarter would be helped by delayed shipments moving into the period, and higher sales to wholesalers.

"We're still taking share and are doing pretty well," Reuters quoted Gulden as saying.

The company's Frankfurt-listed shares were up 4% by 1100 GMT on ⁠Thursday, with JPMorgan analysts pointing to the reassuring comments on an improving business in Europe.

Adidas said it expected high single-digit growth in Europe in the last three months of 2026, after currency-neutral net sales fell by 4% to €2.24 billion ($2.50 billion) in the third quarter.

By contrast, its quarterly sales grew by 12% in North America and 13% in Greater China, where it outperformed US rival Nike, whose sales have been falling there for almost two years.

"We see that other companies are struggling (in China), but I don't see anything right now ⁠that tells ⁠us that we see any clouds in the next quarters," Gulden said.

In its competition with Nike, Adidas has been investing in new styles, including the launch of its lightest-ever racing shoe, the Adizero Adios Pro Evo 3, which helped Kenyan runner Sabastian Sawe to crack the two-hour marathon barrier in April.

The group confirmed its previously released results for the third quarter and its raised guidance for the year, citing strong sales of its running and football lines.

Marketing and point-of-sale expenses were up 4% to €833 million, reflecting additional brand investments around the World Cup throughout July as well as normalizing marketing spend since August.


Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
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Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)

Paris department store BHV Marais, which courted controversy last year with a partnership with Asian fast-fashion giant Shein, said Tuesday it had sought bankruptcy protection to protect its operations and jobs.

The bankruptcy procedure "is part of BHV's relaunch, not its failure," the company said, adding that the landmark store opposite Paris City Hall that employs 700 people will remain open.

The store's previous owner already had problems with brand-name boutiques it hosted over payment delays before it sparked controversy last year by announcing that BHV Marais would host Shein's first physical permanent store.

The announcement struck a raw nerve in a French public concerned about the disappearance of local jobs amid a flood of Asian imports, and triggered the departure of a number of brands.

The owner finally sold the business to a number of its managers in June, who promptly parted ways with Shein.

The new owners said that as part of that deal the ownership of part of the building was transferred, but they had yet to receive the funds, which adversely impacted their plans to revamp the business.

The owner of the building, the Canadian asset manager Brookfield, rejected that assertion, saying it does not have any outstanding sums due to BHV Marais.

French labor inspectors believe that BHV Marais has not been making payments, which its management has denied.