PIF Establishes SRJ Sports Investments Company to Elevate Sports Sector in Saudi Arabia, MENA

The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
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PIF Establishes SRJ Sports Investments Company to Elevate Sports Sector in Saudi Arabia, MENA

The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)

Saudi Arabia's Public Investment Fund (PIF) announced on Sunday the establishment of SRJ Sports Investments, a sports investment company that aims to accelerate the growth of the sports sector in Saudi Arabia and the Middle East and North Africa region.

SRJ Sports Investments will invest in acquiring and creating new sports events IP, commercial rights of popular and prominent sports competitions and hosting major global events in Saudi Arabia. These investments are expected to deliver financial returns and localize partnerships domestically and in the MENA region.

The new company will target businesses specialized in offering unique fan engagement activities and transformative sports technology across the industry, bolstering Saudi Arabia’s position as one of the world’s leading sports and entertainment destinations.

Head of MENA Direct Investments at PIF Raid Ismail said: “We are thrilled to announce the establishment of SRJ Sports Investments Company to accelerate the growth of the sports sector in Saudi Arabia and the MENA region, by creating and investing in international sports IP, enhancing the fan experience through hosting major global events and investing in transformative technologies.”

“The company will complement other PIF investments in the sports sector, all of which are contributing to a more vibrant society, in line with PIF’s strategy and Saudi Vision 2030,” he added.

As a long-term investor, the entertainment, leisure, and sports sector is one of PIF’s 13 priority sectors for investment.



Argentina Secures a World Cup Spot and Then Celebrates It With a 4-1 Victory Over Archrival Brazil 

Argentine players celebrate their victory over Brazil during a CONMEBOL FIFA World Cup 2026 qualifier soccer match between Argentina and Brazil in Buenos Aires, Argentina 25 March 2025. (EPA)
Argentine players celebrate their victory over Brazil during a CONMEBOL FIFA World Cup 2026 qualifier soccer match between Argentina and Brazil in Buenos Aires, Argentina 25 March 2025. (EPA)
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Argentina Secures a World Cup Spot and Then Celebrates It With a 4-1 Victory Over Archrival Brazil 

Argentine players celebrate their victory over Brazil during a CONMEBOL FIFA World Cup 2026 qualifier soccer match between Argentina and Brazil in Buenos Aires, Argentina 25 March 2025. (EPA)
Argentine players celebrate their victory over Brazil during a CONMEBOL FIFA World Cup 2026 qualifier soccer match between Argentina and Brazil in Buenos Aires, Argentina 25 March 2025. (EPA)

Defending champion Argentina celebrated throughout Tuesday as the team secured its place at the 2026 World Cup hours before an historic 4-1 win over archrival Brazil.

Bolivia’s failure to beat Uruguay meant Argentina had enough cushion in South American qualifying to secure one of the continent’s six direct spots for the 48-team World Cup set to be co-hosted next year by the US, Canada and Mexico.

After Bolivia's 0-0 draw with Uruguay at El Alto, about 85,000 raucous Argentina fans kicked off the festivities at the Monumental de Nunez Stadium despite the absence of Lionel Messi. They were chanting into the night in Buenos Aires, now more confident their team can defend the World Cup title.

For Brazil, its worst deficit in South American World Cup qualifying history compounded pressure on coach Dorival Júnior.

Brazil is in fourth place in South American qualifying with 21 points, 10 behind Argentina but only two behind second-place Ecuador, which was held to a 0-0 draw by Chile. Third-place Uruguay and fifth-place Paraguay also have 21 points, and Colombia is one point behind them in sixth. Seventh-place Venezuela has 15 points after a 1-0 win over 9th-place Peru.

Brazil was missing three regular starters — goalkeeper Alisson, defender Gabriel Magalhães and midfielder Bruno Guimarães — and wasn't really competitive from start to finish.

It's the first time Argentina has won both matches against Brazil in a World Cup qualifying tournament. The home victory was also Argentina's first against the Brazilians since qualifying for the 2006 World Cup.

Argentina has led South American qualifying from the start, with few hiccups and major away wins at Brazil and Uruguay. But coach Lionel Scaloni has not fielded 37-year-old Messi in several games, which still raises doubts on whether the star will play at the World Cup next year.

Messi has an injury to his adductor and was not included in Argentina’s squad for the two latest matches.

ARGENTINE FLAIR, BRAZILIAN DESPAIR

Striker Julián Álvarez said Argentina's big win "is historic because of the rival, the context, what was said, the great match we played and because we are qualified to the World Cup."

"Very humbly we did our work," he said.

Argentina scored its two first goals in only 12 minutes of play, both thanks to accurate passing and some clumsy Brazilian defending.

Alvarez netted the first in the 4th minute after Marquinhos, Murillo and Guilherme Arana failed to reach the ball. The Argentina striker shot between the legs of goalkeeper Bento from close range.

Argentina scored again eight minutes later with Enzo Fernández, once again from close range after a low cross by Gonzalo Molina.

Brazil got one back via Matheus Cunha in the 26th after a mistake by Cristian Romero, who lost the ball to the Brazilian by the edge of the box. Enzo Fernandez found Alexis Mac Allister bursting into the penalty box unmarked 11 minutes later to make it 3-1 to Argentina.

During the break, Brazil sought to get some grip by boosting its presence in the midfield with Joao Gomes and the substitution of Murillo and striker Rodrygo. But it was to no avail, with Giuliano Simeone scoring for Argentina in the 71st after four Brazilian defenders failed to block a low cross in front of their goal.

"Everything we planned, from the first minute of play, did not happen," Brazil’s coach told a news conference. "Argentina was much better in every way. I apologize to Brazil fans, we expected something very different from what we showed. It was a very difficult night for us."

Brazil captain Marquinhos said all players should have done better in Buenos Aires.

"It isn't only about Dorival," Marquinhos said. "This is not only the coach's fault, it is the players too. We need to have our heads in the right place. They (Argentina) also had tough times before and they overcame it. We can do it too."

Ednaldo Rodrigues, the president of Brazil's soccer confederation, said he'd speak to the domestic media Wednesday, but didn't reply whether Dorival Júnior was going to be his main topic.

Argentine players celebrated with their fans, asking for "a minute of silence" for Brazil. Scaloni's team has not lost to their rivals since 2019.

The next South American World Cup qualifiers will be played in June.