PIF Establishes SRJ Sports Investments Company to Elevate Sports Sector in Saudi Arabia, MENA

The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
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PIF Establishes SRJ Sports Investments Company to Elevate Sports Sector in Saudi Arabia, MENA

The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)
The Public Investment Fund announced the establishment of SRJ Sports Investments. (SPA)

Saudi Arabia's Public Investment Fund (PIF) announced on Sunday the establishment of SRJ Sports Investments, a sports investment company that aims to accelerate the growth of the sports sector in Saudi Arabia and the Middle East and North Africa region.

SRJ Sports Investments will invest in acquiring and creating new sports events IP, commercial rights of popular and prominent sports competitions and hosting major global events in Saudi Arabia. These investments are expected to deliver financial returns and localize partnerships domestically and in the MENA region.

The new company will target businesses specialized in offering unique fan engagement activities and transformative sports technology across the industry, bolstering Saudi Arabia’s position as one of the world’s leading sports and entertainment destinations.

Head of MENA Direct Investments at PIF Raid Ismail said: “We are thrilled to announce the establishment of SRJ Sports Investments Company to accelerate the growth of the sports sector in Saudi Arabia and the MENA region, by creating and investing in international sports IP, enhancing the fan experience through hosting major global events and investing in transformative technologies.”

“The company will complement other PIF investments in the sports sector, all of which are contributing to a more vibrant society, in line with PIF’s strategy and Saudi Vision 2030,” he added.

As a long-term investor, the entertainment, leisure, and sports sector is one of PIF’s 13 priority sectors for investment.



Liverpool Restore 12-point Lead as Jota Seals Win over Everton

Soccer Football - Premier League - Liverpool v Everton - Anfield, Liverpool, Britain - April 2, 2025 Liverpool's Diogo Jota shoots at goal REUTERS/Phil Noble
Soccer Football - Premier League - Liverpool v Everton - Anfield, Liverpool, Britain - April 2, 2025 Liverpool's Diogo Jota shoots at goal REUTERS/Phil Noble
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Liverpool Restore 12-point Lead as Jota Seals Win over Everton

Soccer Football - Premier League - Liverpool v Everton - Anfield, Liverpool, Britain - April 2, 2025 Liverpool's Diogo Jota shoots at goal REUTERS/Phil Noble
Soccer Football - Premier League - Liverpool v Everton - Anfield, Liverpool, Britain - April 2, 2025 Liverpool's Diogo Jota shoots at goal REUTERS/Phil Noble

Liverpool continued their march towards the Premier League title with a 1-0 victory over Everton in a scrappy Merseyside derby as Diogo Jota slotted home the winner in the second half on Wednesday.

The champions elect, with 73 points after 30 games, restored their 12-point lead over second-placed Arsenal while Everton, whose nine-game league unbeaten ended, are 15th on 34 points.

Everton's Beto had an early goal chalked off for offside and missed a sitter before Jota broke the deadlock in the 57th minute with his first goal in two-and-a-half months. Anfield erupted when Luis Diaz back-heeled the ball into Jota's path and the Portuguese forward beat a tackle before firing into the net, Reuters reported.

"Massive, of course," Jota said summing up the win. "Not only because it is a derby, but because of the (first game since the) international break. It was important to start with three points and hopefully that gives us momentum for the rest of the season."

Liverpool fans thought Everton should have been reduced to 10 men after 11 minutes following a fierce tackle by defender James Tarkowski on Alexis Mac Allister, but Everton's captain was only shown a yellow card.

The teams had met in an explosive derby in February that ended 2-2, with Tarkowski equalising deep in stoppage time in a chaotic game that featured four red cards, including one to Liverpool manager Arne Slot.

While Liverpool are unbeaten in 26 league games, they went into last month's international break on a negative note after being eliminated by Paris St Germain in the Champions League and losing to Newcastle United in the League Cup final.

Slot's men looked sluggish and disjointed on Wednesday and Everton could have gone ahead when Beto raced away from defender Virgil van Dijk and beat goalkeeper Caoimhin Kelleher before hitting his shot against the post.

Kelleher started in goal for Liverpool, with regular starter Alisson recovering from a concussion suffered on international duty with Brazil.

The heated mood in Anfield was cranked up another notch with the contentious early tackle. Tarkowski won the ball but his studs-up follow-through caught Mac Allister square in the calf. VAR confirmed the decision of a yellow card, which gave the centre back the joint most yellow cards without being sent off in Premier League history, with 63.

"I thought at the time that it was a brilliant tackle for a derby game," Everton boss David Moyes said.

Former Manchester United defender Gary Neville said on the Sky Sports commentary that Tarkowski was very lucky to escape a red card for a tackle that was a "potential leg breaker".

"We were playing against Everton, they make it very difficult for you," Van Dijk said. The games we have played against each other over the years have always been tough.

"They have a certain way of playing and you have to be ready for it. The first half wasn't our greatest but we kept a clean sheet and obviously Jota made a fantastic goal. Three points and we move on."

Moyes remained without a victory at Anfield in 22 games leading Manchester United, Sunderland and West Ham United as well as his current team.

"Liverpool were the better team, there's no doubt about that," Moyes said.

"But I don't like the goal, I think the goal was offside. I'm really surprised it wasn't given. Or maybe I'm not surprised. I don't think many managers come here and think that they get loads of decisions at Anfield generally."