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NEOM Collaborates with Global Firms in Open Program for Sports Innovation

NEOM will become a hub for sports innovation. (NEOM)
NEOM will become a hub for sports innovation. (NEOM)
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NEOM Collaborates with Global Firms in Open Program for Sports Innovation

NEOM will become a hub for sports innovation. (NEOM)
NEOM will become a hub for sports innovation. (NEOM)

Microsoft’s Global Sports Innovation Center (GSIC) unveiled on Tuesday the “NEOM Sports Open Innovation Program” in collaboration with NEOM, aimed at transforming the sports sector through cutting-edge technologies, with a specific emphasis on artificial intelligence and adventure sports.

Iris Cordoba, general manager of GSIC, said the program offers a “golden opportunity” for startups and existing companies to shape the future of sports, harmonizing technology, nature, and sustainability.

She added that “we will work on creating an exceptional network that contributes to enhancing innovation and unleashing the human innovation potentials in sports,” noting that the center will collaborate with five leading global companies in sports tech to accelerate the program.

Jan Paterson, managing director of NEOM Sport, stated that this collaborative effort aligns perfectly with NEOM’s long-term vision to become a global hub for sports innovation, as well as promoting healthy lifestyles and ensuring an exceptional living environment for its residents and visitors.

“We are delighted with this program as it supports our vision to use technology to achieve growth and development in all aspects of the sports sector in NEOM, starting from creating different styles of healthy and active life, all the way to promoting a high-performance culture, holding quality events, enhancing infrastructure and activating partnerships, in order to achieve our goals in consolidating NEOM’s position as a regional center for sports and innovation,” she said.

Paterson also called on startups and other companies to join this program, to contribute to the development of adventure sports and artificial intelligence, and creating a constant influence in the sports sector.

NEOM will provide participants with a unique environment for developing innovative solutions, improving performances, and opening new horizons in the field. The program also serves rich experiences including expert-led sessions and interactive activities aimed at enhancing the potential of the firms involved.

Additionally, winners will receive a free membership in the GSIC, a cash prize of up to €50,000 to implement their ideas within NEOM, and the chance to benefit from the commercial opportunities in NEOM.

Winners will also be invited to spend a week at NEOM’s headquarters to explore the different business fields in sports and acquire valuable knowledge by taking a closer look on the work environment, as well as inviting them to take part in an exclusive event that NEOM will organize in collaboration with GSIC in 2024.

Applications for this program started on September 12 and will continue until October 12, and winners will be announced on November 23.

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Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports
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Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

The Sports Investment Forum announced that the third day of its 2026 edition will be dedicated to empowering women in the sports sector, in partnership with Princess Nourah bint Abdulrahman University. The move reflects the forum’s commitment to supporting the objectives of Saudi Vision 2030 and enhancing the role of women in the sports industry and sports investment.

This allocation comes as part of the forum’s program, scheduled to take place from April 20 to 22, at The Ritz-Carlton, Riyadh. The third day will feature a series of strategic sessions and specialized workshops focused on sustainable investment in women’s sports, the empowerment of female leadership, the development of inclusive sports cities, and support for research and studies in women’s sports, SPA reported.

Forum organizers emphasized that the partnership with Princess Nourah bint Abdulrahman University, recognized as the largest women’s university in the world, represents a model of integration between the academic and investment sectors. The partnership contributes to building a sustainable knowledge base that supports the growth of women’s sports and enhances investment opportunities at both local and international levels.

The dedicated day will address several strategic themes, including sustainable investment in women’s leagues and events, boosting scalable business models, empowering female leaders within federations, clubs, and sports institutions, and developing inclusive sports cities that ensure women’s participation in line with the highest international standards. It will also include the launch of research initiatives and academic partnerships to support future policies and strategies for the sector.

This approach aims to transform women’s empowerment in sports from a social framework into a sustainable investment and development pathway that enhances women’s contributions to the sports economy and reinforces Saudi Arabia’s position as a leading regional hub for advancing women’s sports.

The day is expected to attract prominent female leaders, decision-makers, investors, and local and international experts, in addition to the signing of several memoranda of understanding and joint initiatives supporting women’s empowerment in the sports sector.

The Sports Investment Forum reiterated that empowering women is a strategic pillar in developing the national sports ecosystem, contributing to economic growth objectives, enhancing quality of life, and building a more inclusive and sustainable sports community.

Sports

Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
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Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble

Liverpool manager Arne Slot said on Thursday he believes striker Alexander Isak is in the "final stages of rehab" and could return by the end of next month to bolster the Reds' push for Champions League qualification.

The British record signing has been sidelined since mid-December when he fractured a bone in his lower leg and needed ankle surgery following a sliding tackle from Tottenham's Micky van de Ven.

His injury came just as 26-year-old Sweden international Isak, who joined Premier League champions Liverpool for £125 million ($169 million) from top-flight rivals Newcastle in September, was finding his form at Anfield with two goals in six matches.

"Alex has been on the pitch, not with his football boots but with his running shoes for the first time this week," Slot told reporters, according to AFP.

"The next step is doing work with the ball, which every player likes most, then the next step is to come into the group and then it takes a while before you're ready to play.

"It will be some time around there, end of March, start of April, where he is hopefully back with the group. That is not to say you are ready to play, let alone start a game.

"But it's nice that rehab goes well; that's a compliment to him and our medical staff.

"I think we all know the moment you go on the pitch it doesn't take three months but these final stages of rehab can also make it change."

Isak is one of five Liverpool first-team players currently sidelined, with only Jeremie Frimpong close to a return.

The right-back has been out since the end of last month with a hamstring injury but is expected to be available for next weekend's visit of West Ham.

Liverpool have had a rare week without a match ahead of Sunday's trip to Nottingham Forest.

"It is nice and useful as the players we are having, nine out of 10 go to the national team so for seven, eight, nine months they hardly have a time off," said Dutch boss Slot, who insisted he had no need of a rest himself.

"It was nice but I did not really need it. Last season I felt I needed it more in this period of time. I am enjoying the work I do here."

Liverpool, after a slow start to their title defense -- are now sixth and within three points of the top four with 12 games to go.

They next play three of the bottom four clubs as they look to get themselves into a Champions League position.

Premier League leaders Arsenal were left just five points clear of second-placed Manchester City after blowing a two-goal lead in a shock 2-2 draw away to rock-bottom Wolves on Wednesday.

Slot, however, said: "We didn't need yesterday to know how difficult it is to win a Premier League game. What has made the Premier League nicer this season than three, four, five, six years ago is it's more competitive."

Sports

Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
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Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)

Marseille is looking to reignite its season with a new coach on board.

The nine-time French champion appointed Habib Beye to replace Roberto De Zerbi following a bad patch of form that saw the club exit the Champions League and drop 12 points behind Ligue 1 leader Lens.

Beye, a former Senegal international who played for Marseille, will be in charge of Friday's trip to Brest.

After leading Red Star to promotion to Ligue 2, Beye spent the last year and a half as the Rennes coach. The club sacked Beye this month.

Key matchups Marseille has failed to win its past three league games, badly damaging its title hopes. The results including a 5-0 mauling at PSG have left fans fuming. The club hopes Beye, a disciplinarian advocating ball possession and a strong attacking identity, will produce a jolt.

Beye's hiring "refocuses us on the challenges we still need to tackle between now and the end of the season,” The Associated Press quoted Marseille owner Frank McCourt as saying.

Since McCourt bought Marseille in 2016, the former powerhouse has failed to find any form of stability in a succession of coaches and crises. It hasn’t won the league title since 2010.

PSG abandoned the top spot to Lens after losing to Rennes 3-1 last week. Luis Enrique's team bounced back with a 3-2 win at Monaco in the first leg of their Champions League playoff and hosts last-placed Metz on Saturday. Lens welcomes Monaco the same day.

Third-placed Lyon, on a stunning 13-match winning run, plays at Strasbourg on Sunday.
Players to watch With the World Cup in his country looming, former Arsenal striker Folarin Balogun is hitting form at the right time. The American forward scored twice inside 18 minutes against PSG and has 10 goals and four assists this season.

At PSG, the man in form is Désiré Doué.

After his team quickly fell behind by two goals against Monaco midweek, Doué came to the rescue to turn things around. The France international was relentless and left his mark on the match after coming on as a replacement for Ousmane Dembélé. He first reduced the deficit, played a role in Achraf Hakimi’s equalizer then netted the winner.
Out of action Dembélé is expected to miss PSG's match against Metz because of an injured left calf.

Off the field PSG was sanctioned with the partial closure of the Auteuil stand for two matches and a 10,000 euros ($11,800) fine by the disciplinary committee of the French league following banners displayed and insults directed by supporters during the match against Marseille on Feb. 8. at the Parc des Princes. There were brief discriminatory chants about Marseille at the start of the game and the referee stopped play for about one minute around the 70th.