LIV Unveils 2024 Schedule With 12 Events In Eight Nations

LIV Golf League announced its 2024 regular-season schedule on Wednesday - AFP
LIV Golf League announced its 2024 regular-season schedule on Wednesday - AFP
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LIV Unveils 2024 Schedule With 12 Events In Eight Nations

LIV Golf League announced its 2024 regular-season schedule on Wednesday - AFP
LIV Golf League announced its 2024 regular-season schedule on Wednesday - AFP

The LIV Golf League released its 2024 regular-season schedule on Wednesday.

The campaign runs from February to August with 12 events in eight nations and is to be followed by LIV's individual and team championship tournaments.

LIV's 2024 campaign is set to open February 2-4 at Mayakoba in Mexico -- opposite a PGA signature event at Pebble Beach -- with the next event in Las Vegas on February 8-10 just ahead of the Super Bowl being played in the Nevada gambling showplace.

LIV will play in Saudi Arabia on March 1-3 and at the Hong Kong Golf Club on March 8-10 -- opposite a US PGA signature stop at Bay Hill -- with another event at an unspecified US layout on April 5-7 on the week before the Masters.

Adelaide will play host to LIV Golf on April 26-28 with a Singapore stop on May 3-5.

LIV will play in Houston on June 7-9 -- opposite the Jack Nicklaus-hosted PGA signature event The Memorial -- on the week before the US Open at Pinehurst and LIV talent will tee off in Nashville on June 21-23 opposite a PGA signature event, the Travelers Championship.

A Spanish tournament will be played July 12-14 at Valderrama ahead of the British Open at Royal Troon with a LIV event at the JCB Golf and Country Club in Staffordshire, England, on July 26-28.

The regular-season finale, another US event, will be contested at Greenbrier in West Virginia on August 16-18 -- opposite the first weekend of the US PGA Tour's FedEx Cup playoffs.

"We're thrilled to announce an exciting slate of events that reflects our commitment to bringing world-class players and premier competition to new and repeat markets every year," LIV Golf commissioner Greg Norman said.



Toyota Confirms it Will End Olympics, Paralympics Sponsorship

Akio Toyoda (Reuters)
Akio Toyoda (Reuters)
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Toyota Confirms it Will End Olympics, Paralympics Sponsorship

Akio Toyoda (Reuters)
Akio Toyoda (Reuters)

Toyota Motor Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and Paralympics following the Paris Games.
The world's biggest automaker, which had already suggested it would not renew the contract when it expired, will continue to financially support athletes, Toyoda said in the company-owned media channel.
Earlier this month, Panasonic Holdings announced it would also end its 37-year contract as a top sponsor after it became an official partner of the Olympic Games in 1987, according to Reuters.
The International Olympics Committee saw revenues of $2.295 billion from its top sponsors for the period 2017-2021, the second-biggest source of income for the Olympic movement, with broadcasters paying $4.544 billion over the same period.