Double World Champion Alaphilippe to Begin 2024 at Tour Down Under

Double world champion Julian Alaphilippe will begin his 2024 campaign at the Tour Down Under. Anne-Christine POUJOULAT / AFP
Double world champion Julian Alaphilippe will begin his 2024 campaign at the Tour Down Under. Anne-Christine POUJOULAT / AFP
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Double World Champion Alaphilippe to Begin 2024 at Tour Down Under

Double world champion Julian Alaphilippe will begin his 2024 campaign at the Tour Down Under. Anne-Christine POUJOULAT / AFP
Double world champion Julian Alaphilippe will begin his 2024 campaign at the Tour Down Under. Anne-Christine POUJOULAT / AFP

Double cycling world champion Julian Alaphilippe will begin his 2024 season at the Tour Down Under next month, event organizers said Tuesday.
A six-time stage winner at the Tour de France, Alaphilippe won back-to-back men's world road race crowns in 2020 and 2021 but has been plagued by injuries since.
"I am very happy to be returning to Australia," said the 31-year-old Alaphilippe, who previously raced the event in 2014 on his professional debut.
The Tour Down Under for men and women will take place in and around Adelaide next month, with the men's race from January 16-21, featuring the brutal Willunga Hill climb twice and finishing on an ascent to Mount Lofty.
"There are many undulating roads and tough climbs throughout various stages of this race," added Alaphilippe, who won the King of the Mountains jersey at the 2018 Tour de France.
"I'm particularly excited to revisit Willunga Hill along with Mount Lofty for the first time," added Alaphilippe, who will be one of the favorites for the race leader's ochre jersey.
The Soudal Quick-Step rider is a one-day race specialist, but he has won two stage races -- the 2016 Tour of California and the 2018 Tour of Britain.
He came agonizingly close to winning the Tour de France in 2019, losing the yellow jersey with just three days to go.
Race director Stuart O'Grady said of the Frenchman: "He is a true champion of our sport, and a born entertainer on a bike. We can't wait for him to race in Australia's greatest cycling race."
Alaphilippe is on the comeback trail after suffering broken ribs and a collapsed lung in a high speed crash in April 2022 and then injuring his knee in a tumble at the Tour of Flanders in March this year.
The women's Tour Down Under takes place from January 12-16.



Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
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Adidas Replaces Puma as Mercedes F1 Partner Post-Hamilton

Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)
Formula One F1 - Abu Dhabi Grand Prix - Yas Marina Circuit, Abu Dhabi, United Arab Emirates - December 8, 2024 Mercedes' Lewis Hamilton in his car after finishing fourth in his last race for Mercedes. (Reuters)

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton's last season before he moved to Ferrari.

The Adidas deal was expected and had been flagged up in media reports already last year after leaked images of branded apparel.

Mercedes said the specially-designed kit would also be made available to fans, with limited editions planned through the year.

The range will include apparel, footwear and accessories and will be unveiled next month before the season starts in Australia on March 16.

"Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team," said Mercedes principal Toto Wolff in a statement.

Hamilton, who turned 40 on Tuesday, has been replaced at the team by 18-year-old Italian rookie Kimi Antonelli who will partner George Russell.

Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season.

Adidas lost out to Nike last year in bidding to supply the Germany national teams from 2027 to 2034.