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NEOM Introduces NEOM Sports Club; Alohali Named Club’s CEO

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
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NEOM Introduces NEOM Sports Club; Alohali Named Club’s CEO

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.

Following the June announcement of the ownership transfer of Al Suqor Club to NEOM, the company revealed on Sunday that the new name will be NEOM Sports Club with a new logo to reflect the name change.

NEOM also announced that Moaath Alohali has been named CEO of the club after leaving his tenure as CEO of the Saudi Pro League team, Al Ettifaq.

The club’s ownership transfer is part of the Kingdom’s privatization plans for sports clubs recently announced by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister. The plans aim to develop and promote the sports industry and encourage the private sector to become more invested in it, in line with the goals of Saudi Vision 2030.

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives and underscores the project’s commitment to supporting local Saudi talent as it becomes a global hub for sports.

Chairman of NEOM Sports Club Meshari Al-Motairi said: “NEOM Sports Club provides us with an opportunity to positively contribute to developing sport in the Kingdom and help achieve the goals of Saudi Vision 2030.”

“In NEOM, sport is a key contributor to a new form of livability, focusing on using sport as a tool for social growth, shaping lifestyle, uniting communities and contributing to NEOM’s dynamic economy,” he added.

“Announcing the new name and logo of the club marks a major milestone for NEOM in realizing its sports objectives, which include investing in active lifestyles and promoting sporting entities,” he said.

“We look forward to honoring the history of the club and its close ties to the local community whilst engaging the best talent and coaches to deliver high-performance athletes and players by providing a comprehensive and future-thinking high-performance ecosystem as guided by our vision.”

CEO of NEOM Sports Club Moaath Alohali said: “Today is a momentous occasion for the club, and we are proud to be a part of it. Our commitment to sport has been evident throughout our history, and alongside NEOM, we now have the opportunity to expand our expertise, grow as a football club and serve our community with several sports that cater to all ages.”

NEOM Sports Club has already made several achievements in multiple sports. In football, the club is currently top of their group in the Second League Division. The club’s youth football team has been competing to qualify for the Saudi Pro League, along with its female team, which was inaugurated and entered the first division. The team are currently focused on achieving promotion to the Women’s Premier League.

The teams at the club competing in badminton for youth and billiards have successfully been promoted to their respective premier leagues. Additionally, the club’s volleyball team is also competing this year for promotion. The club has recently established several basketball teams across different divisions, one of which is for women, in addition to inaugurating a handball academy. In terms of awards, the club won four medals, following participation in six different competitions during the Saudi Games.

Founded in 1965 as Al Suqor Club, the NEOM Sports Club’s Football Team currently competes in the Second Division of the Saudi Pro League. Playing its home matches at the King Khalid Sport City Stadium in Tabuk, its players are predominantly Saudi nationals. Its well-known previous players include Fahad Abo Jaber, Saod Al-Kaebari, and Mohammad Al-Shamrani.

NEOM Sports Club is currently home to 13 different sports, including football, basketball, martial arts and table tennis, with teams and sessions available for men, women and children of all ages.

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Novak Djokovic Beats Carlos Alcaraz and Gets Closer to 25th Grand Slam Title

Novak Djokovic of Serbia gestures during his quarterfinal match against Carlos Alcaraz of Spain at the Australian Open tennis championship in Melbourne, Australia, Tuesday, Jan. 21, 2025. (AP Photo/Manish Swarup)ASSOCIATED PRESSLess
Novak Djokovic of Serbia gestures during his quarterfinal match against Carlos Alcaraz of Spain at the Australian Open tennis championship in Melbourne, Australia, Tuesday, Jan. 21, 2025. (AP Photo/Manish Swarup)ASSOCIATED PRESSLess
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Novak Djokovic Beats Carlos Alcaraz and Gets Closer to 25th Grand Slam Title

Novak Djokovic of Serbia gestures during his quarterfinal match against Carlos Alcaraz of Spain at the Australian Open tennis championship in Melbourne, Australia, Tuesday, Jan. 21, 2025. (AP Photo/Manish Swarup)ASSOCIATED PRESSLess
Novak Djokovic of Serbia gestures during his quarterfinal match against Carlos Alcaraz of Spain at the Australian Open tennis championship in Melbourne, Australia, Tuesday, Jan. 21, 2025. (AP Photo/Manish Swarup)ASSOCIATED PRESSLess

Novak Djokovic refused to let anything stop his pursuit of a record 25th Grand Slam trophy in the Australian Open quarterfinals. Not a problem with his left leg. Not an early deficit. And not the kid across the net, Carlos Alcaraz, who was making things difficult and eyeing his own bit of history.

Djokovic overcame it all, just as he has so often along the way to so many triumphs, moving into the semifinals at Melbourne Park for the 12th time with a 4-6, 6-4, 6-3, 6-4 victory over Alcaraz in a scintillating showdown Tuesday night between a pair of stars born 16 years apart and at opposite ends of their careers, The AP reported.

The action was non-stop, the shot-making brilliant, even as the match stretched on for more than 3 1/2 hours and nearly to 1 a.m. — never more so, perhaps, than when Alcaraz saved a break point that would have put Djokovic ahead 5-2 in the fourth set, allowing him to serve for the win. The 33-stroke exchange was the longest of the evening, and when it ended with Djokovic sailing a forehand long, the capacity crowd at Rod Laver Arena went wild. Djokovic reached for his bothersome leg and yelled toward his entourage; Alcaraz, his chest heaving, leaned on a towel box and grinned.

Turned out that only delayed the final result.

With his wife, son and daughter cheering in the stands, the No. 7-seeded Djokovic prevailed thanks to the sort of remarkable returning and no-mistakes-made groundstrokes against Alcaraz that now-retired rivals Roger Federer and Rafael Nadal dealt with for years.

Djokovic enjoyed some of his own best efforts in the latter stages, pointing to his ear or blowing kisses or spreading his arms while puffing out his chest. There was the forehand winner on a 22-stroke point that earned the break for a 5-3 lead in the third set. There was that set’s last point, which included a back-to-the-net sprint to chase down a lob. Alcaraz wasn’t shy, either, shouting “Vamos!” and pumping his fists after one particularly booming forehand in the fourth set.

On Friday, Djokovic’s 50th major semifinal will come against No. 2 seed Alexander Zverev, a two-time runner-up at majors who beat No. 12 Tommy Paul 7-6 (1), 7-6 (0), 2-6, 6-1. The other men’s quarterfinals are Wednesday: No. 1 Jannik Sinner vs. No. 8 Alex de Minaur, and No. 21 Ben Shelton against unseeded Lorenzo Sonego.