NEOM Introduces NEOM Sports Club; Alohali Named Club’s CEO

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
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NEOM Introduces NEOM Sports Club; Alohali Named Club’s CEO

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.
NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives.

Following the June announcement of the ownership transfer of Al Suqor Club to NEOM, the company revealed on Sunday that the new name will be NEOM Sports Club with a new logo to reflect the name change.

NEOM also announced that Moaath Alohali has been named CEO of the club after leaving his tenure as CEO of the Saudi Pro League team, Al Ettifaq.

The club’s ownership transfer is part of the Kingdom’s privatization plans for sports clubs recently announced by Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister. The plans aim to develop and promote the sports industry and encourage the private sector to become more invested in it, in line with the goals of Saudi Vision 2030.

NEOM Sports Club is expected to play a pivotal role in achieving NEOM’s broader sports objectives and underscores the project’s commitment to supporting local Saudi talent as it becomes a global hub for sports.

Chairman of NEOM Sports Club Meshari Al-Motairi said: “NEOM Sports Club provides us with an opportunity to positively contribute to developing sport in the Kingdom and help achieve the goals of Saudi Vision 2030.”

“In NEOM, sport is a key contributor to a new form of livability, focusing on using sport as a tool for social growth, shaping lifestyle, uniting communities and contributing to NEOM’s dynamic economy,” he added.

“Announcing the new name and logo of the club marks a major milestone for NEOM in realizing its sports objectives, which include investing in active lifestyles and promoting sporting entities,” he said.

“We look forward to honoring the history of the club and its close ties to the local community whilst engaging the best talent and coaches to deliver high-performance athletes and players by providing a comprehensive and future-thinking high-performance ecosystem as guided by our vision.”

CEO of NEOM Sports Club Moaath Alohali said: “Today is a momentous occasion for the club, and we are proud to be a part of it. Our commitment to sport has been evident throughout our history, and alongside NEOM, we now have the opportunity to expand our expertise, grow as a football club and serve our community with several sports that cater to all ages.”

NEOM Sports Club has already made several achievements in multiple sports. In football, the club is currently top of their group in the Second League Division. The club’s youth football team has been competing to qualify for the Saudi Pro League, along with its female team, which was inaugurated and entered the first division. The team are currently focused on achieving promotion to the Women’s Premier League.

The teams at the club competing in badminton for youth and billiards have successfully been promoted to their respective premier leagues. Additionally, the club’s volleyball team is also competing this year for promotion. The club has recently established several basketball teams across different divisions, one of which is for women, in addition to inaugurating a handball academy. In terms of awards, the club won four medals, following participation in six different competitions during the Saudi Games.

Founded in 1965 as Al Suqor Club, the NEOM Sports Club’s Football Team currently competes in the Second Division of the Saudi Pro League. Playing its home matches at the King Khalid Sport City Stadium in Tabuk, its players are predominantly Saudi nationals. Its well-known previous players include Fahad Abo Jaber, Saod Al-Kaebari, and Mohammad Al-Shamrani.

NEOM Sports Club is currently home to 13 different sports, including football, basketball, martial arts and table tennis, with teams and sessions available for men, women and children of all ages.



Casper Makes It 2-0 to Ruud Family After Beating Korda in Madrid 

Norway's Casper Ruud returns the ball to US Sebastian Korda during their 2025 ATP Tour Madrid Open tennis tournament third round singles match at the Caja Magica in Madrid, on April 27, 2025. (AFP)
Norway's Casper Ruud returns the ball to US Sebastian Korda during their 2025 ATP Tour Madrid Open tennis tournament third round singles match at the Caja Magica in Madrid, on April 27, 2025. (AFP)
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Casper Makes It 2-0 to Ruud Family After Beating Korda in Madrid 

Norway's Casper Ruud returns the ball to US Sebastian Korda during their 2025 ATP Tour Madrid Open tennis tournament third round singles match at the Caja Magica in Madrid, on April 27, 2025. (AFP)
Norway's Casper Ruud returns the ball to US Sebastian Korda during their 2025 ATP Tour Madrid Open tennis tournament third round singles match at the Caja Magica in Madrid, on April 27, 2025. (AFP)

Casper Ruud said gaining revenge for his family was on his mind during his win over Sebastian Korda at the Madrid Open on Sunday but the Norwegian could only grin sheepishly after learning his father Christian had actually beaten Petr Korda 26 years ago.

Christian Ruud defeated former world number two Petr Korda in their only meeting on the ATP Tour at the Miami Open in 1999, a stat which surprised world number 15.

"Honestly I thought he had lost to Petr before, so I was out here seeking revenge for the family, but this is an even better statistic for us," he said after his 6-3 6-3 win on Sunday.

"We'll try to keep it alive for as long as possible. It's fun that you see certain situations like this where father and son have played and are doing well.

"I'm sure Sebi and I will play many more times in our career and I'll try my best to keep him behind me but at some point I'm sure he'll catch up or get a win over the Ruud family."

Victory was Ruud's 150th win on clay and the twice French Open runner-up will continue his preparations for the May 25-June 8 Grand Slam when he meets third-seeded American Taylor Fritz in the Madrid round of 16.